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Course Outline

Foundations of Product Management

  • Clarifying the responsibilities and duties of product leadership
  • Characteristics of digital product offerings
  • Core competencies and operational accountabilities

Product Vision and Strategic Planning

  • Formulating a concrete and actionable product vision
  • Ensuring strategic coherence with organizational objectives
  • Establishing desired outcomes and value propositions

Market Analysis and User Research

  • Utilization of discovery tools and investigative methodologies
  • Identification of constituent needs and behavioral patterns
  • Validation of hypotheses and accumulation of empirical evidence

Product Roadmap Development

  • Construction of structured and feasible development plans
  • Application of prioritization techniques and analytical frameworks
  • Effective communication of roadmap directives

Product Development and Execution

  • Collaboration with delivery teams for optimal outcomes
  • Considerations for agile and iterative delivery processes
  • Definition, assessment, and refinement of product requirements

Performance Evaluation and Metrics

  • Establishment of key performance indicators and metrics
  • Analytical review of product data to derive insights
  • Enhancement of performance through data-driven decision-making

Lifecycle Management and Evolution

  • Oversight of products across distinct lifecycle phases
  • Identification of opportunities for continuous improvement
  • Ensuring long-term product sustainability and resilience

Stakeholder Engagement and Collaboration

  • Fostering alignment among cross-functional teams
  • Management of stakeholder expectations and communication channels
  • Facilitation of informed and transparent product decisions

Preparation for BCS Certification

  • Overview of examination format and preparatory guidance
  • Recommended study strategies and resource materials
  • Review of practice assessment questions

Conclusion and Recommended Actions

Requirements

  • Demonstrated understanding of fundamental product management principles
  • Practical experience in digital product delivery environments
  • Familiarity with foundational business analysis practices

Target Audience

  • Professionals in digital product roles seeking to strengthen their competencies
  • Individuals preparing for the BCS Practitioner Certificate in Digital Product Management
  • Team members transitioning to structured product management practices
 21 Hours

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