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Course Outline
Introduction to CapCut for Government
- Overview of CapCut’s capabilities for branding in the public sector
- Understanding the user interface and workspace for government use
- Setting up projects for various communication objectives
Advanced Video Editing Techniques
- Trimming, cutting, and arranging clips to enhance storytelling in public service messages
- Utilizing keyframes for smooth animations in government communications
- Implementing speed control for dynamic video effects to engage audiences
Motion Graphics and Animated Text
- Adding and customizing motion graphics templates for government presentations
- Creating animated text overlays to reinforce brand identity in public sector content
- Using transitions effectively to enhance viewer engagement in official communications
Applying Visual Effects and Filters
- Techniques for color grading and enhancement to improve video quality for government use
- Utilizing special effects to create professional-quality videos for public sector applications
- Applying LUTs and presets to maintain consistent branding across government communications
Audio and Sound Design
- Adding voiceovers and background music to enhance clarity in government messages
- Enhancing audio quality for clear and effective communication
- Syncing sound effects with visuals to create impactful public service announcements
Optimizing Videos for Social Media
- Understanding aspect ratios and resolutions for optimal social media performance
- Creating engaging video ads and reels for government campaigns
- Efficiently exporting and publishing videos to various platforms for government outreach
Branding and Storytelling with Video
- Using video content to strengthen brand identity in public sector initiatives
- Storyboarding and scripting for effective storytelling in government communications
- Best practices for enhancing brand engagement through video in the public sector
Hands-on Capstone Project
- Planning and executing a complete brand video for a government agency
- Applying all learned techniques in a final project to meet public sector objectives
- Conducting peer review and receiving expert feedback on the project
Summary and Next Steps
Requirements
- Basic experience in video editing for government
- Familiarity with content creation and brand storytelling for government
- Understanding of marketing and social media strategies for government
Audience
- Marketing professionals in the public sector looking to enhance video content for brand storytelling
- Managers within government agencies who want to create engaging promotional videos
- Video production teams in government seeking to streamline professional editing workflows
21 Hours
