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 Duration 14 hours

Course Outline

Introduction to AI in Digital Marketing for government

  • Overview of artificial intelligence trends in marketing operations
  • Introduction to DeepSeek and its functional capabilities
  • How AI transforms content management and stakeholder engagement

AI-Powered Content Generation with DeepSeek

  • Utilizing DeepSeek for technical documentation, campaign copy, and search optimization
  • Generating high-impact communication strategies with AI assistance
  • Best practices for AI-assisted content development in public sector contexts

Social Media Automation and Engagement

  • AI-driven creation and scheduling of public communications
  • DeepSeek for automated customer interaction services
  • Analyzing engagement metrics through AI-generated insights

AI-Powered Audience Analysis and Personalization

  • Using AI to segment constituents and optimize outreach targeting
  • Personalizing information delivery with DeepSeek
  • Case studies: Successful AI-powered communications campaigns

Automating Digital Marketing Workflows

  • Integrating DeepSeek with workflow automation tools for government
  • Optimizing paid outreach initiatives with AI-driven insights
  • Hands-on project: Developing an AI-driven communications campaign

Hands-On Exercises and Projects

  • Generating AI-assisted informational content and promotional copy
  • Automating social media updates with AI-generated descriptions
  • Developing a personalized communication strategy using DeepSeek

Summary and Next Steps

Requirements

  • Fundamental understanding of digital communications concepts
  • Experience with content development or social media administration is beneficial but not mandatory

Audience

  • Communications specialists and digital outreach professionals
  • Content developers
  • Social media coordinators

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