Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria for government applications
  • Use cases across various sectors, including public administration
  • Hands-on lab: Setting up the Vertex AI environment for government use

Image Generation with Imagen

  • Prompt design to generate high-quality images for government projects
  • Style, consistency, and branding considerations in public sector communications
  • Hands-on lab: Creating product imagery for government initiatives

Video Creation with Veo

  • Text-to-video workflows for government presentations and reports
  • Editing and refining generative video content for public sector use
  • Hands-on lab: Generating short marketing videos for government campaigns

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text capabilities for government communications
  • Voice cloning and accessibility applications in public sector services
  • Hands-on lab: Creating branded audio content for government programs

Music Generation with Lyria

  • Generative composition for different genres to enhance government media
  • Integrating music into marketing and media campaigns for government initiatives
  • Hands-on lab: Producing background music for government videos

Combining Media Modalities

  • Chaining outputs across models (image + audio + video) for comprehensive public sector content
  • Building multimodal workflows for effective storytelling in government communications
  • Hands-on lab: Creating a complete multimedia campaign asset for government use

Enterprise Deployment and Best Practices

  • Ethical considerations and brand safety in public sector applications
  • Optimizing workflows for scale and compliance in government operations
  • Case studies of enterprise adoption in the public sector

Summary and Next Steps

Requirements

  • Experience with cloud-based tools and APIs for government
  • Basic understanding of generative AI concepts
  • Familiarity with media workflows (image, video, or audio)

Audience

  • Content creators within the public sector
  • Marketing teams for government agencies
  • Product managers in federal, state, and local governments
  • Developers working on government projects
 14 Hours

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