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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria models
  • Application scenarios for public sector operations
  • Hands-on lab: configuring the Vertex AI environment for government use cases

Image Generation with Imagen

  • Prompt engineering for high-fidelity visual outputs
  • Adherence to brand guidelines and consistency standards
  • Hands-on lab: producing official imagery for government initiatives

Video Creation with Veo

  • Text-to-video workflows for public communications
  • Refinement and quality assurance of generative video assets
  • Hands-on lab: developing short-form videos for government outreach

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text functionality for accessible content
  • Voice customization and compliance with accessibility mandates
  • Hands-on lab: generating audio content for official government channels

Music Generation with Lyria

  • Generative composition tailored to specific communication needs
  • Integration of original music into public information campaigns
  • Hands-on lab: creating royalty-free background audio for government media

Combining Media Modalities

  • Orchestrating outputs across multiple models (image, audio, and video)
  • Constructing multimodal workflows for cohesive public storytelling
  • Hands-on lab: assembling a comprehensive multimedia asset for government use

Enterprise Deployment and Best Practices

  • Ethical guidelines and brand safety in AI-generated content
  • Optimizing workflows for scalability and regulatory compliance
  • Case studies of successful enterprise adoption by government agencies

Summary and Next Steps

Requirements

  • Proficiency in cloud-based platforms and application programming interfaces (APIs)
  • Fundamental knowledge of generative artificial intelligence principles
  • Working familiarity with digital media processing workflows for images, video, or audio

Intended Audience

  • Digital content specialists
  • Communications and marketing staff
  • Product management personnel
  • Software engineers
 14 Hours

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