Course Outline

Introduction to Generative Media on Vertex AI for Government

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Use cases across industries, including public sector applications
  • Hands-on lab: setting up the Vertex AI environment for government use

Image Generation with Imagen

  • Prompt design for high-quality images tailored to governmental needs
  • Style, consistency, and branding considerations for public sector communications
  • Hands-on lab: creating product imagery for government initiatives

Video Creation with Veo

  • Text-to-video workflows optimized for governmental content creation
  • Editing and refining generative video content to meet public sector standards
  • Hands-on lab: generating short marketing videos for government campaigns

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text capabilities for governmental applications
  • Voice cloning and accessibility features to enhance public sector communications
  • Hands-on lab: creating branded audio content for government use

Music Generation with Lyria

  • Generative composition for different genres suitable for public sector projects
  • Integrating music into marketing and media campaigns for governmental initiatives
  • Hands-on lab: producing background music for government videos

Combining Media Modalities

  • Chaining outputs across models (image + audio + video) to create comprehensive content solutions for government
  • Building multimodal workflows for storytelling in public sector communications
  • Hands-on lab: creating a complete multimedia campaign asset for government use

Enterprise Deployment and Best Practices for Government

  • Ethical considerations and brand safety in governmental contexts
  • Optimizing workflows for scale and compliance with public sector regulations
  • Case studies of enterprise adoption within the government sector

Summary and Next Steps

Requirements

  • Experience with cloud-based tools and application programming interfaces (APIs)
  • Basic understanding of generative artificial intelligence concepts
  • Familiarity with media workflows, including image, video, or audio processing

Audience for Government

  • Content creators within public sector organizations
  • Marketing teams in government agencies
  • Product managers for government initiatives
  • Developers working on government projects
 14 Hours

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