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Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria models
- Application scenarios for public sector operations
- Hands-on lab: configuring the Vertex AI environment for government use cases
Image Generation with Imagen
- Prompt engineering for high-fidelity visual outputs
- Adherence to brand guidelines and consistency standards
- Hands-on lab: producing official imagery for government initiatives
Video Creation with Veo
- Text-to-video workflows for public communications
- Refinement and quality assurance of generative video assets
- Hands-on lab: developing short-form videos for government outreach
Speech and Audio with Chirp
- Text-to-speech and speech-to-text functionality for accessible content
- Voice customization and compliance with accessibility mandates
- Hands-on lab: generating audio content for official government channels
Music Generation with Lyria
- Generative composition tailored to specific communication needs
- Integration of original music into public information campaigns
- Hands-on lab: creating royalty-free background audio for government media
Combining Media Modalities
- Orchestrating outputs across multiple models (image, audio, and video)
- Constructing multimodal workflows for cohesive public storytelling
- Hands-on lab: assembling a comprehensive multimedia asset for government use
Enterprise Deployment and Best Practices
- Ethical guidelines and brand safety in AI-generated content
- Optimizing workflows for scalability and regulatory compliance
- Case studies of successful enterprise adoption by government agencies
Summary and Next Steps
Requirements
- Proficiency in cloud-based platforms and application programming interfaces (APIs)
- Fundamental knowledge of generative artificial intelligence principles
- Working familiarity with digital media processing workflows for images, video, or audio
Intended Audience
- Digital content specialists
- Communications and marketing staff
- Product management personnel
- Software engineers
14 Hours
Testimonials (1)
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