Course Outline

Introduction to HubSpot for Government

  • Overview of HubSpot for government agencies
  • HubSpot services and products tailored for government use

Product Life Cycle (PLC) for Government

  • Definition of PLC in a public sector context
  • Understanding the PLC theory as it applies to government projects

Stages of PLC for Government

  • Development phase
  • Introduction phase
  • Growth phase
  • Maturity phase
  • Saturation phase
  • Decline phase

International PLC for Government

  • Definition of International PLC in the context of government operations
  • Examples of international PLC applications for government agencies

PLC Usage for Government

  • Scenarios where PLC is applicable for government projects
  • Maintaining awareness of the PLC throughout project lifecycle management
  • Best practices for implementing PLC in government initiatives

Summary and Next Steps for Government

Requirements

  • An understanding of sales and marketing for government

Audience

  • Business Analysts for government
 7 Hours

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