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Course Outline
Introduction to LangGraph for Government Marketing Automation
- Overview of LangGraph concepts and nodes for government use
- Graph-based orchestration for content workflows in the public sector
- Examples in email automation for government communications
Designing Conditional Content Flows for Government
- Branching logic in email campaigns to meet specific agency needs
- Personalization strategies with dynamic content tailored for government audiences
- Decision trees for citizen engagement and service delivery journeys
Integrating LLMs for Content Generation in Government
- Prompt design and chaining for multi-step content generation for government communications
- Handling outputs and structured content to ensure compliance with public sector standards
- Automating copy for newsletters, policy updates, and public awareness campaigns
State Management and Context Handling for Government Workflows
- Tracking recipient interactions and engagement to improve service delivery
- Short-term vs. persistent memory in workflows to maintain consistent communication
- Context passing between nodes to ensure consistency in government communications
APIs and External Integrations for Government Systems
- Email platform integration (e.g., SMTP, SendGrid, HubSpot) for government use
- CRM and marketing database connectivity to support public sector operations
- Tool calling and external data fetching to enhance government workflows
Evaluation, Monitoring, and Optimization of Government Workflows
- Measuring open rates, click-through, and engagement in government communications
- Debugging workflow paths and branching outcomes to ensure reliability
- Iterative optimization of personalization strategies to better serve citizens
Packaging and Deployment of Workflows for Government
- Version control and workflow management to maintain governance and accountability
- Scheduling and automation triggers to streamline government operations
- Operational best practices and hand-off to production teams to ensure seamless integration
Summary and Next Steps for Government Implementation
Requirements
- Fundamental programming skills in Python
- Experience with content automation or marketing workflows for government
- Familiarity with email automation platforms or APIs
Audience
- Marketers
- Content Strategists
- Automation Developers
14 Hours