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Course Outline
Introduction
- Veeva Commercial Cloud as a Seamlessly Integrated Solution for Government
- Veeva CRM vs Salesforce: A Comparative Analysis for Government Use
Overview of Veeva Engagement for Government
- Veeva Multichannel CRM for Enhanced Customer Interaction
- Veeva Digital Events for Modern Event Management
- Veeva Align for Strategic Sales Planning and Execution
Working with Veeva Multichannel CRM for Government
- Engaging with Stakeholders and Customers
- Aligning Customer-Facing Resources for Optimal Efficiency
- Coordinating Interactions Across Multiple Channels
- Managing Orders and Transactions Efficiently
- Setting Up Visualizations for Data-Driven Decision Making
- Tracking Performance Metrics to Ensure Accountability
Managing Events with Veeva Digital Events for Government
- Working with Event Data for Informed Planning
- Creating a Comprehensive Events Strategy
- Setting Up Virtual, Live, and Hybrid Events for Diverse Audiences
- Ensuring Oversight, Control, and Compliance in Event Management
Planning and Executing Sales with Veeva Align for Government
- Aligning Territories to Maximize Coverage and Efficiency
- Managing Rosters to Optimize Resource Allocation
- Collecting Feedback from the Field for Continuous Improvement
- Planning Targeted Activities to Meet Strategic Goals
Summary and Conclusion
Requirements
- Experience in managing customer relationships for government
- An understanding of sales team workflows for government
Audience
- Account managers for government
- Sales managers and team members for government
- Customer service managers and representatives for government
14 Hours
