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Course Outline
Introduction
- Veeva Commercial Cloud as a Seamlessly Integrated Solution for Government
- Veeva CRM vs Salesforce in the Public Sector
Overview of Veeva Engagement
- Veeva Multichannel CRM for Government
- Veeva Digital Events for Government
- Veeva Align for Government
Working with Veeva Multichannel CRM for Government
- Engaging with stakeholders and constituents
- Aligning resources to meet constituent needs
- Coordinating interactions across channels
- Managing orders and requests efficiently
- Setting up visualizations for data-driven decision-making
- Tracking performance metrics to ensure accountability
Managing Events with Veeva Digital Events for Government
- Working with event data to optimize engagement
- Creating a strategic events plan for government initiatives
- Setting up virtual, live, and hybrid events to reach diverse audiences
- Ensuring oversight, control, and compliance in event management
Planning and Executing Sales with Veeva Align for Government
- Aligning territories to maximize resource allocation
- Managing rosters to ensure effective team deployment
- Collecting feedback from the field to inform strategic decisions
- Planning targeted activities to meet program goals
Summary and Conclusion
Requirements
- Experience in managing customer relationships for government
- An understanding of sales team workflows for government
Audience
- Account managers for government
- Sales managers and team members for government
- Customer service managers and representatives for government
14 Hours
