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Course Outline

Session 1: Advanced Artificial Intelligence in Communications

  • Review of core principles established in foundational training.
  • Advanced Prompt Engineering: Developing precise instructions for complex tasks, including policy analysis, stakeholder engagement messaging, and sustainability reporting.
  • Overview of AI Agents and Custom GPTs: Designing specialized artificial intelligence assistants to automate recurring communication workflows.
  • Utilization of AI for Performance Measurement: Applying AI technologies to evaluate campaign efficacy, monitor media sentiment, and analyze audience feedback.

Session 2: Briefing on the Communications AI Challenge

  • Introduction to the primary capstone project for the day.
  • Assignment of a real-world communication challenge specific to each department’s mission, requiring an integrated, AI-driven solution.
  • Formation of working groups and review of evaluation criteria, including innovation, operational feasibility, organizational impact, and effective integration of AI technologies.

Session 3: AI Solution Development Workshop

  • Focused, hands-on development time for teams to construct their proposed solutions.
  • Provision of individualized mentoring and technical assistance by facilitators to support each group.
  • Application of advanced AI tools to design solutions, generate content, and establish new operational workflows for government use.

Session 4: Final Preparations and Pitch Rehearsal

  • Refinement of project presentations to clearly articulate the problem statement, the AI-powered solution, and the anticipated improvements to departmental efficiency and effectiveness.

Session 5: Project Showcase and Competition

  • Presentation of project outcomes by each team to peers and a designated judging panel.
  • Conduct of live question-and-answer sessions following each presentation.

Closing Session: Judging, Feedback, and Action Planning

  • Review of presented solutions by judges with provision of constructive feedback.
  • Announcement of the award-winning team.
  • Collaborative discussion on key insights and development of a strategic roadmap for implementing the most viable concepts identified during the workshop into government operations.

Requirements

  • Foundational knowledge of prompt engineering principles

This training session is critical for:
• Internal Affairs personnel, including Sustainability Communications
• Media Relations teams
• Brand Communications staff
• System and Partnership units
• Government Relations officials

 7 Hours

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