Advanced AI for Strategic Communications Training Course
Following the foundational training on Generative AI, this intensive one-day workshop is designed as a deep-dive session for the Corporate Communications team. The primary objective is to move beyond theory and equip participants with the skills to strategically design and implement AI-powered solutions for their specific departmental challenges.
This hands-on, project-based program will culminate in a team competition, fostering innovation and generating practical, ready-to-use AI workflows tailored to the unique communication needs of government agencies.
By the end of this training, participants will be able to:
- Master advanced prompt engineering techniques for nuanced and complex communication tasks.
- Design and conceptualize specialized AI agents or Custom GPTs to automate recurring workflows.
- Apply AI tools to conduct in-depth analysis of campaign performance, media sentiment, and audience feedback.
- Collaboratively develop a strategic, implementable AI-powered solution to a real-world departmental challenge.
- Effectively pitch an AI-driven project, demonstrating its value and business impact.
**Format of the Course**
- Interactive lecture and discussion.
- Extensive exercises and practice.
- Hands-on implementation in a live-lab environment.
**Course Customization Options**
- To request a customized training for government agencies, please contact us to arrange.This course is available as onsite live training in US Government or online live training.
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Course Outline
Session 1: The Next Level of AI in Communications
- Recap of Key Concepts from Foundational Training.
- Advanced Prompt Engineering: Crafting sophisticated prompts for nuanced tasks, such as policy summaries, stakeholder messaging, and sustainability reports.
- Introduction to AI Agents and Custom GPTs: Building simple, specialized AI assistants for recurring communication tasks for government operations.
- Deep Dive into AI for Measurement: Utilizing AI tools to analyze campaign performance, media sentiment, and audience feedback for government initiatives.
Session 2: "The Comms AI Challenge" Briefing
- Introduction to the central project for the day.
- Teams will be tasked with developing a comprehensive, AI-driven solution to a real-world communication challenge relevant to their department's function for government.
- Formation of project teams and overview of the judging criteria (innovation, feasibility, business impact, and integration of AI tools).
Session 3: AI Solution Development Workshop (Project Work)
- Dedicated, hands-on time for teams to work on their projects.
- Facilitators will provide one-on-one mentoring and technical guidance to each group.
- Teams will utilize a suite of advanced AI tools to build their solutions, create content, and define new workflows for government operations.
Session 4: Final Preparations and Pitch Rehearsal
- Teams finalize their project presentations, outlining the problem, their AI-powered solution, and the potential impact on their department's efficiency and effectiveness for government.
Session 5: Project Showcase and Competition
- Each team will present their project to the group and a panel of judges.
- Live Q&A session following each presentation.
Closing Session: Judging, Feedback, and Action Planning
- Judges' deliberation and feedback on the presented solutions for government initiatives.
- Announcement of the winning team.
- Group discussion on key takeaways and a roadmap for implementing the most promising ideas generated during the workshop for government operations.
Requirements
-
An understanding of fundamental prompt engineering for government
This workshop is essential for:
• Internal Communications (including Sustainability)
• Media Relations
• Brand Communications
• Systems and Partnerships
• Government Relations
7 Hours
Runs with a minimum of 4 + people. For 1-to-1 or private group training, request a quote.
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