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 Duration 7 hours

Course Outline

Session 1: Advanced Applications of AI in Public Sector Communications

  • Review of core principles established in foundational generative AI training.
  • Advanced Prompt Engineering: Developing complex queries to support precise deliverables, such as policy syntheses, stakeholder communications, and sustainability reporting.
  • Introduction to AI Agents and Custom GPTs: Constructing specialized assistants for recurring communication tasks within government workflows.
  • AI-Driven Metrics and Evaluation: Leveraging AI tools to assess campaign efficacy, analyze media sentiment, and interpret constituent feedback.

Session 2: “The Public Communications AI Challenge” Briefing

  • Overview of the central project objective for the session.
  • Teams will be assigned the task of developing a comprehensive, AI-enhanced solution to a practical communication issue aligned with their specific departmental mandate.
  • Formation of collaborative teams and review of evaluation criteria, including innovation, operational feasibility, public sector impact, and effective integration of AI tools for government operations.

Session 3: AI Solution Development Workshop (Project Implementation)

  • Allocated time for teams to execute and refine their project plans.
  • Facilitators will provide individualized mentoring and technical support to each group.
  • Teams will leverage a suite of advanced AI capabilities to construct solutions, generate content, and optimize communication workflows.

Session 4: Final Preparations and Presentation Rehearsal

  • Teams will finalize their presentations, articulating the identified challenge, the proposed AI-driven solution, and the anticipated impact on departmental efficiency and public service delivery.

Session 5: Project Showcase and Evaluation

  • Each team will present their proposed solution to the cohort and an evaluation panel.
  • Interactive Q&A session following each presentation to address technical and strategic inquiries.

Closing Session: Evaluation, Feedback, and Implementation Strategy

  • Panel deliberation and formal feedback on the proposed solutions.
  • Announcement of the selected team based on merit and alignment with public sector goals.
  • Group discussion on key learnings and the development of a roadmap for implementing high-potential initiatives within agency operations.

Requirements

  • Demonstrated understanding of basic prompt engineering principles

This workshop is essential for:
• Internal Relations (including Sustainability Communications)
• Media Relations
• Brand Communications
• System & Partnership
• Government Relations

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