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Duration 14 hours
Course Outline
Strategic Data Integration within Looker Studio
- Summary of available data source connectors
- Establishing connections with Google Analytics, BigQuery, and third-party platforms
- Mitigating common data integration challenges
Development of Custom Metrics and Calculated Fields
- Formulating calculated fields for specialized analysis
- Implementing formulas to derive distinct metrics
- Synthesizing data from diverse sources
Advanced Data Visualization Methodologies
- Evaluating sophisticated chart types (e.g., scatter plots, heatmaps)
- Architecting interactive dashboards equipped with filters and controls
- Including dynamic date ranges and drilldown capabilities
Automation of Reporting and Operational Workflows
- Configuring real-time data refreshes
- Programing and disseminating automated reports
- Integrating Looker Studio with complementary tools and platforms
Best Practices for Data Storytelling
- Optimizing the use of color, layout, and textual elements
- Adapting reports for varied stakeholder groups
- Safeguarding data accuracy and consistency in reporting
Capstone Project: Constructing an Advanced Dashboard
- Developing a dashboard that integrates multiple data sources
- Designing complex visualizations and interactive features
- Communicating insights and strategic recommendations
Summary and Forward-Looking Steps
Requirements
- Foundational understanding of Looker Studio or data visualization concepts
- Experience with at least one data source, such as Google Analytics or spreadsheets
Intended Audience
- Data analysts
- Marketing specialists
- Operations teams
- Team leads
