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 Duration 14 hours

Course Outline

Introduction to Looker Studio

  • Overview of Looker Studio functionalities and operational capabilities
  • Comprehension of fundamental components: metrics, dimensions, and data source integration
  • Navigational review of the Looker Studio user interface

Integration of Data Sources

  • Assessment of supported data repositories and formats
  • Establishing connections to Google Analytics, Google Sheets, and complementary platforms
  • Addressing standard connectivity challenges and troubleshooting procedures

Developing Initial Dashboard Structures

  • Implementation and configuration of visual elements, including tables, charts, and performance scorecards
  • Application of filtering mechanisms, temporal ranges, and hierarchical drilldowns
  • Structuring layouts and applying formatting standards for clarity

Streamlined Data Visualization

  • Adherence to best practices for effective data presentation
  • Utilization of color coding, labeling, and textual elements to enhance readability
  • Synthesis of multiple data inputs into consolidated reporting frameworks

Tailoring and Distribution of Reports

  • Creation of role-based views incorporating specific filters and access permissions
  • Methods for exporting, embedding, and publicly publishing dashboard content
  • Fostering collaborative workflows among team members regarding dashboard management

Practical Application: Constructing an Operational Dashboard

  • Development of a dashboard aligned with a specific operational scenario
  • Incorporation of advanced visualization techniques and interactive controls
  • Demonstration of the completed dashboard to stakeholders or supervisory staff

Summary and Strategic Outlook

Requirements

  • Familiarity with spreadsheet applications (e.g., Microsoft Excel or Google Sheets)
  • Proficiency in fundamental data terminology, including metrics and dimensions

Target Audience

  • Business analysts
  • Marketing professionals
  • Small business owners and operators
  • Professionals initiating careers in data visualization and reporting

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