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Duration 14 hours
Course Outline
Introduction to Looker Studio
- Overview of Looker Studio functionalities and operational capabilities
- Comprehension of fundamental components: metrics, dimensions, and data source integration
- Navigational review of the Looker Studio user interface
Integration of Data Sources
- Assessment of supported data repositories and formats
- Establishing connections to Google Analytics, Google Sheets, and complementary platforms
- Addressing standard connectivity challenges and troubleshooting procedures
Developing Initial Dashboard Structures
- Implementation and configuration of visual elements, including tables, charts, and performance scorecards
- Application of filtering mechanisms, temporal ranges, and hierarchical drilldowns
- Structuring layouts and applying formatting standards for clarity
Streamlined Data Visualization
- Adherence to best practices for effective data presentation
- Utilization of color coding, labeling, and textual elements to enhance readability
- Synthesis of multiple data inputs into consolidated reporting frameworks
Tailoring and Distribution of Reports
- Creation of role-based views incorporating specific filters and access permissions
- Methods for exporting, embedding, and publicly publishing dashboard content
- Fostering collaborative workflows among team members regarding dashboard management
Practical Application: Constructing an Operational Dashboard
- Development of a dashboard aligned with a specific operational scenario
- Incorporation of advanced visualization techniques and interactive controls
- Demonstration of the completed dashboard to stakeholders or supervisory staff
Summary and Strategic Outlook
Requirements
- Familiarity with spreadsheet applications (e.g., Microsoft Excel or Google Sheets)
- Proficiency in fundamental data terminology, including metrics and dimensions
Target Audience
- Business analysts
- Marketing professionals
- Small business owners and operators
- Professionals initiating careers in data visualization and reporting