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Course Outline
Prompting Methodologies for ChatGPT
- Overview of ChatGPT and foundational principles of prompt engineering
- Content generation: drafting official correspondence, executive summaries, policy reports, and strategic concepts
- Streamlining routine operational tasks through the development of standardized custom prompts
Google AI Ultra (Gemini) for Government Work Environments
- Introduction to Gemini integration within Google Docs, Sheets, and Gmail for public sector users
- Real-time assistance in drafting, summarizing briefs, and generating analytical insights from data
- Collaborative workflows leveraging AI assistance within the Google ecosystem to support team operations
AI for Image and Video Generation in Public Communications
- Overview of leading enterprise tools: Adobe Firefly, Runway ML, and Canva Magic Studio
- Creating and refining AI-generated visuals for official presentations, public awareness campaigns, and stakeholder engagement
- Producing video assets for digital outreach using text-to-video generation capabilities
AI Tools in Microsoft 365 (Copilot) for Institutional Efficiency
- Microsoft Copilot capabilities tailored for Word, Excel, and Outlook in federal and state agency contexts
- Summarizing lengthy regulatory documents and drafting clear, compliant inter-agency communications
- Visualizing program data and automating complex spreadsheet analyses using Copilot features
Cybersecurity, Compliance, and Ethical AI Governance
- Understanding data privacy standards and risks associated with AI-generated content in the public sector
- Best practices for responsible and ethical AI tool usage aligned with government accountability frameworks
- Compliance considerations with federal regulations and strategies for mitigating operational and security risks
Applied AI Use Cases for Public Sector Creative Workflows
- AI-assisted content ideation to support public affairs and communications teams
- AI-driven design iterations and rapid prototyping for public-facing digital assets
- Case studies in video production and social media strategy for enhancing citizen engagement
Free and Accessible AI Tools for Daily Operational Work
- Exploration of AI tools with free tiers suitable for resource-constrained environments (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
- Strategic tool selection methodologies to meet specific departmental and agency needs
- Hands-on experimentation and guided exploration to build practical proficiency
Summary and Implementation Next Steps
Requirements
- Proficiency in basic office productivity software, including Microsoft 365 and Google Workspace
- Experience managing digital communication channels or content creation workflows in a professional setting
- Familiarity with utilizing online tools and cloud-based platforms for daily operations
Target Audience
- Public affairs and communications specialists
- Graphic designers and multimedia production staff
- Content strategists and digital outreach teams
14 Hours