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 Duration 14 hours

Course Outline

Prompt Engineering Methodologies Utilizing ChatGPT

  • Foundational principles of ChatGPT and the systematic approach to prompt engineering
  • Synthesizing professional communications, executive summaries, formal reports, and strategic concepts
  • Leveraging ChatGPT to streamline recurring operational tasks through tailored prompt structures

Integration of Google AI Ultra (Gemini) within Institutional Operations

  • Onboarding to Gemini capabilities embedded within Google Docs, Sheets, and Gmail
  • Real-time text synthesis, analytical summarization, and the derivation of data-driven insights
  • Facilitating collaborative workflows through AI-assisted processes within the Google enterprise ecosystem

Application of Artificial Intelligence in Visual and Audiovisual Media Production

  • Survey of premier platforms: Adobe Firefly, Runway ML, and Canva Magic Studio
  • Developing and refining AI-generated imagery for formal presentations and public-facing initiatives
  • Production of video assets utilizing text-to-video conversion technologies

Microsoft 365 Artificial Intelligence Capabilities (Copilot)

  • Deployment of Microsoft Copilot functionalities across Word, Excel, and Outlook
  • Condensing extensive documentation and drafting professional correspondence
  • Enhancing data visualization and automating spreadsheet logic via Copilot integration

Cybersecurity Protocols and Ethical Stewardship of Artificial Intelligence

  • Assessment of data privacy standards and potential risks associated with AI-generated content
  • Implementation of best practices for responsible AI adoption within public sector organizations
  • Alignment with regulatory compliance frameworks and strategic risk mitigation measures

Practical Implementation of AI in Creative and Communication Workflows

  • Leveraging AI for content ideation to support institutional communication teams
  • Iterative design development and rapid prototyping driven by AI tools
  • Case study analysis of video production and digital media strategy implementation

Accessible and No-Cost Artificial Intelligence Resources for Daily Operations

  • Review of AI tools offering complimentary access tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
  • Framework for selecting appropriate tools to meet specific operational requirements
  • Guided practical application and exploratory sessions

Course Conclusion and Implementation Roadmap

Requirements

  • Proficiency in fundamental office productivity software, including Microsoft 365 and Google Workspace
  • Practical experience in digital communication or content creation operational workflows
  • Working familiarity with online utility tools and cloud-based service platforms

Target Audience

  • Public affairs and communications specialists
  • Graphic designers and multimedia production professionals
  • Content strategists and digital engagement teams

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