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Course Outline

Prompting Methodologies for ChatGPT

  • Overview of ChatGPT and foundational principles of prompt engineering
  • Content generation: drafting official correspondence, executive summaries, policy reports, and strategic concepts
  • Streamlining routine operational tasks through the development of standardized custom prompts

Google AI Ultra (Gemini) for Government Work Environments

  • Introduction to Gemini integration within Google Docs, Sheets, and Gmail for public sector users
  • Real-time assistance in drafting, summarizing briefs, and generating analytical insights from data
  • Collaborative workflows leveraging AI assistance within the Google ecosystem to support team operations

AI for Image and Video Generation in Public Communications

  • Overview of leading enterprise tools: Adobe Firefly, Runway ML, and Canva Magic Studio
  • Creating and refining AI-generated visuals for official presentations, public awareness campaigns, and stakeholder engagement
  • Producing video assets for digital outreach using text-to-video generation capabilities

AI Tools in Microsoft 365 (Copilot) for Institutional Efficiency

  • Microsoft Copilot capabilities tailored for Word, Excel, and Outlook in federal and state agency contexts
  • Summarizing lengthy regulatory documents and drafting clear, compliant inter-agency communications
  • Visualizing program data and automating complex spreadsheet analyses using Copilot features

Cybersecurity, Compliance, and Ethical AI Governance

  • Understanding data privacy standards and risks associated with AI-generated content in the public sector
  • Best practices for responsible and ethical AI tool usage aligned with government accountability frameworks
  • Compliance considerations with federal regulations and strategies for mitigating operational and security risks

Applied AI Use Cases for Public Sector Creative Workflows

  • AI-assisted content ideation to support public affairs and communications teams
  • AI-driven design iterations and rapid prototyping for public-facing digital assets
  • Case studies in video production and social media strategy for enhancing citizen engagement

Free and Accessible AI Tools for Daily Operational Work

  • Exploration of AI tools with free tiers suitable for resource-constrained environments (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
  • Strategic tool selection methodologies to meet specific departmental and agency needs
  • Hands-on experimentation and guided exploration to build practical proficiency

Summary and Implementation Next Steps

Requirements

  • Proficiency in basic office productivity software, including Microsoft 365 and Google Workspace
  • Experience managing digital communication channels or content creation workflows in a professional setting
  • Familiarity with utilizing online tools and cloud-based platforms for daily operations

Target Audience

  • Public affairs and communications specialists
  • Graphic designers and multimedia production staff
  • Content strategists and digital outreach teams
 14 Hours

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