Course Outline

1. Considering the Product for Government

  • Identifying stakeholder needs
  • Market and competitor analysis for government contexts
  • Defining the market size associated with the customer problem or need in a public sector setting
  • User segmentation and persona definition for government audiences
  • Product vision, purpose, and strategy aligned with public sector goals
  • Value/effort-based prioritization for government initiatives
  • Value maps and desired outcomes for government services

2. Developing the Product for Government

  • User-centered design (UX/UI) tailored for public sector users
  • Incremental and iterative development with cross-functional teams using Scrum methodologies
  • Backlog management and writing user stories for government projects
  • Early validation techniques, including MVPs and experiments, for government applications
  • Defining product metrics relevant to public sector performance
  • Practical Design Thinking workshop for government leaders
  • Prompt engineering for government leaders (AI applied to public sector products)
  • Data-driven design for government services
  • Service design blueprint (service mapping) for government processes
  • Backlog management and prioritization session with an expert in government operations

3. Delivering the Product to Government Stakeholders

  • Release and roadmap management for government initiatives
  • Go-to-market strategies for public sector products and services
  • Onboarding and measuring post-launch product experience in a government setting
  • Gathering feedback from production users in the public sector
  • Coordination with marketing and sales teams within government agencies
  • Building the product funnel and monitoring dashboard for government operations

4. Capturing Value for Government

  • Product metrics (NPS, DAU, retention, etc.) tailored for public sector evaluation
  • Monetization and pricing models for government services
  • Funnel analysis specific to public sector initiatives
  • Customer value (LTV, CAC, ROI) in a government context
  • Data-driven iteration for continuous improvement of government products
  • Product lifecycle management for government projects
  • Scalability and sustainability of government services
  • Product P&L for government financial planning
  • Business case development for government decision-making

Summary and Next Steps for Government

Requirements

  • An understanding of banking operations for government and private sectors
  • Experience with digital product development in a regulatory-compliant environment
  • Familiarity with foundational artificial intelligence concepts

Audience

  • Product managers within the banking sector, including those working for government entities
  • Digital transformation leaders in financial institutions
  • Banking professionals engaged in AI-driven product design and implementation
 40 Hours

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