Course Outline
Introduction
Overview of Matomo Capabilities
Deployment and Configuration Procedures
Review of Core Matomo Functionality
System Integration Protocols
Defining and Monitoring Goals and Events
Analysis of User Segments and Conversion Funnels
User Flow Analysis
Heatmaps and Session Recording
Media and Form Performance Analytics
Search Engine Keyword Optimization
Development of Custom Reports and Roll-Ups
Multi-Channel Attribution Modeling
A/B Testing Methodologies
Activity Audit Logging
White Labeling Considerations
Conclusion and Implementation Roadmap
Requirements
- Demonstrated familiarity with data management and analytics principles
Target Audience
- Web analysts
- Data analysts
- Market research specialists
- Marketing and sales professionals
- System administrators
Testimonials (1)
It felt very well paced and Yashank was a great trainer!
