Course Outline
Introduction
Overview of Matomo
Installation and Configuration Procedures
Key Capabilities and Features
Integration Methodologies
Goal and Event Tracking Protocols
Utilization of Segments and Funnels
User Pathway Analysis
Heatmaps and Session Recording
Media Consumption and Form Interaction Analytics
Search Engine Keyword Identification
Custom Reporting and Data Aggregation
Multi-Channel Attribution Models
A/B Testing Frameworks
Activity Audit Logging
White Label Deployment Options
Summary and Strategic Recommendations for government operations
Requirements
- Proficiency in data handling and analytics methodologies
Target Audience
- Web metrics specialists
- Data analysts
- Market research practitioners
- Marketing and sales personnel
- System administrators
Testimonials (1)
It felt very well paced and Yashank was a great trainer!
