Course Outline
Introduction
What is Matomo?
Installing and Configuring Matomo for Government Use
Understanding Matomo Features for Government Operations
Integrating Matomo into Government Systems
Tracking Goals and Events in Government Websites
Understanding Segments and Funnels for Government Analytics
User Flow Analysis for Government Services
Heatmaps and Session Analysis for Government Websites
Media and Form Analytics for Government Communications
Using Search Engine Keywords for Government Content Optimization
Custom Reports and Roll-Ups for Government Decision-Making
Multi-Channel Attribution in Government Marketing Efforts
A/B Testing for Enhancing Government User Experiences
Activity Audit Log for Government Compliance and Security
White Labeling Matomo for Government Brand Consistency
Summary and Next Steps for Implementing Matomo in Government
Requirements
- Understanding of data and data analytics for government
Audience
- Web analysts
- Data analysts
- Market researchers
- Marketing and sales professionals
- System administrators
Testimonials (1)
It felt very well paced and Yashank was a great trainer!
