Course Outline
Introduction
What is Matomo?
Installing and Configuring Matomo for Government
Understanding Matomo Features
Integrating Matomo into Public Sector Systems
Tracking Goals and Events in Government Websites
Understanding Segments and Funnels for Enhanced Analysis
User Flow Analysis for Government Applications
Heatmaps and Session Analysis for Improved User Experience
Media and Form Analytics to Enhance Service Delivery
Using Search Engine Keywords to Optimize Government Content
Custom Reports and Roll-Ups for Informed Decision-Making
Multi-Channel Attribution for Comprehensive Performance Metrics
A/B Testing to Enhance User Engagement
Activity Audit Log for Enhanced Accountability and Transparency
White Labeling for Government-Specific Needs
Summary and Next Steps for Government Implementation
Requirements
- Understanding of data and data analytics for government
Audience
- Web analysts
- Data analysts
- Market researchers
- Marketing and sales professionals
- System administrators
Testimonials (1)
It felt very well paced and Yashank was a great trainer!
