Introduction to Google Analytics Training Course
Google Analytics serves as a web-based analytics platform designed for the monitoring and reporting of digital properties. This tool enables organizations to derive actionable insights and support evidence-based decision-making in operational contexts.
This instructor-led professional development program, available in online or on-site formats, is specifically designed for data analysts seeking to leverage Google Analytics for the systematic tracking and reporting of web traffic and user engagement metrics.
Upon completion of this program, participants will be proficient in:
- Configuring Google Analytics to systematically collect and store website data.
- Generating and interpreting analytical reports.
- Deriving strategic insights to facilitate data-driven operational decisions.
Instructional Format
- Interactive lectures facilitated by structured discussion.
- Extensive practical exercises and skill-reinforcement activities.
- Applied implementation within a controlled live-lab environment.
Customization for Government
- To initiate a tailored training program for government operations, please contact the administrative office to coordinate scheduling and specific curriculum requirements.
Course Outline
Introduction
Overview of Google Analytics
- Definition of Google Analytics
- Key capabilities of Google Analytics
Environment Preparation
- Configuration of Google Analytics
Administration
- Managing configuration settings
Reporting
- Data import and export procedures
- Development of custom reports
- Construction and distribution of dashboards
- Integration of quick-access shortcuts
Data Visualization
- Incorporation and comparison of metrics
- Organization of data sets
- Generation of charts and graphical representations
- Utilization of search functionalities
Summary and Conclusion
Requirements
- Fundamental proficiency with personal computing systems
Target Audience
- Data Analysts
Runs with a minimum of 4 + people. For 1-to-1 or private group training, request a quote.
Introduction to Google Analytics Training Course - Booking
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Testimonials (2)
The final day which is the Machine Learning Topic
John Erick Baltazar - Globe Telecom
Course - Google BigQuery
It was a really good training course, well prepared and explained by the trainer with great hands on experience on GCP.
Mircea
Course - Google Cloud Platform Basics and Management
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