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Course Outline
Introduction
Overview of Google AdWords for Government
- What is Google AdWords?
- Key Features of Google AdWords
Preparing the Environment for Government Use
- Setting up Google AdWords for Government Agencies
Launching a Campaign for Government
- Collaborating with Google Search Partners
- Targeting Specific Languages and Locations for Government Audiences
Creating Search Ads for Government
- Developing Effective Search Ads for Government Campaigns
Keyword Management for Government Campaigns
- Utilizing Google AdWords Tools
- Leveraging the Google Keyword Planner
- Integrating Keywords with Landing Pages for Optimal Performance
Search Analytics for Government Campaigns
- Integrating Google AdWords with Google Analytics for Enhanced Reporting
- Analyzing Statistics and Performance Metrics for Government Programs
Bid Strategies for Government Campaigns
- Evaluating Competition Metrics to Optimize Bids
- Implementing Automated Rules for Efficient Management
Conversion Campaigns for Government
- Utilizing Conversion Tracking for Measuring Impact
- Adding a Conversion Tag to Track Outcomes
Remarketing for Government Audiences
- Implementing a Remarketing Tag for Enhanced Engagement
- Managing Remarketing Lists and Audiences for Tailored Messaging
Ad Extensions for Government Campaigns
- Incorporating Extensions to Enhance Ad Performance
- Reviewing the Final Ad for Quality Assurance
Summary and Conclusion for Government Use
Requirements
- Basic computer literacy
Audience
- Marketing professionals for government
7 Hours
Testimonials (1)
Responses with solutions and practical use.