Course Outline

Introduction

Overview of Google AdWords for Government

  • What is Google AdWords?
  • Key Features of Google AdWords

Preparing the Environment for Government Use

  • Setting up Google AdWords for Government Agencies

Launching a Campaign for Government

  • Collaborating with Google Search Partners
  • Targeting Specific Languages and Locations for Government Audiences

Creating Search Ads for Government

  • Developing Effective Search Ads for Government Campaigns

Keyword Management for Government Campaigns

  • Utilizing Google AdWords Tools
  • Leveraging the Google Keyword Planner
  • Integrating Keywords with Landing Pages for Optimal Performance

Search Analytics for Government Campaigns

  • Integrating Google AdWords with Google Analytics for Enhanced Reporting
  • Analyzing Statistics and Performance Metrics for Government Programs

Bid Strategies for Government Campaigns

  • Evaluating Competition Metrics to Optimize Bids
  • Implementing Automated Rules for Efficient Management

Conversion Campaigns for Government

  • Utilizing Conversion Tracking for Measuring Impact
  • Adding a Conversion Tag to Track Outcomes

Remarketing for Government Audiences

  • Implementing a Remarketing Tag for Enhanced Engagement
  • Managing Remarketing Lists and Audiences for Tailored Messaging

Ad Extensions for Government Campaigns

  • Incorporating Extensions to Enhance Ad Performance
  • Reviewing the Final Ad for Quality Assurance

Summary and Conclusion for Government Use

Requirements

  • Basic computer literacy

Audience

  • Marketing professionals for government
 7 Hours

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