Course Outline
Foundations of Digital Marketing and E-commerce for Government
-
Define the fields of digital marketing and e-commerce for government.
-
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist in a public sector context.
-
Explain the concept of a marketing funnel as it applies to government agencies.
-
Understand the elements and goals of a digital marketing and e-commerce strategy for government operations.
Attract and Engage Customers with Digital Marketing for Government
-
Recognize strategies to build brand awareness among potential constituents or stakeholders.
-
Explain the purpose of SEO (search engine optimization) and essential SEO terms in a government setting.
-
Optimize website content for SEO to enhance public access to information and services.
-
Understand search engine marketing (SEM) and how it benefits government agencies in reaching their audience.
From Likes to Leads: Interact with Customers Online for Government
-
Define social media marketing and describe its purpose for government communications.
-
Identify core pillars of social media marketing for government: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising.
-
Define the goals of a social media campaign in a public sector context.
-
Write, design, and repurpose engaging content for social media to enhance citizen engagement.
Think Outside the Inbox: Email Marketing for Government
-
Understand how email marketing fits into a digital marketing strategy for government services.
-
Write effective email copy, subject lines, and preview text to inform and engage citizens.
-
Test, execute, and optimize an email marketing campaign to improve communication with stakeholders.
-
Measure and analyze email campaign results to enhance future outreach efforts.
Assess for Success: Marketing Analytics and Measurement for Government
-
Define media planning and strategies in the context of government initiatives.
-
Describe what defines a successful marketing campaign for government programs.
-
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy to optimize public sector outcomes.
-
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights for government decision-making.
Make the Sale: Build, Launch, and Manage E-commerce Stores for Government
-
Understand essential e-commerce strategies and practices for government services and procurement.
-
Explain what e-commerce stores and platforms are and how they work in a public sector environment.
-
Create an engaging customer experience online using best practices to enhance citizen satisfaction with government services.
-
Set up a mock e-commerce store using Shopify to simulate real-world applications for government procurement and service delivery.
Satisfaction Guaranteed: Develop Customer Loyalty Online for Government
-
Identify common strategies for building customer loyalty in e-commerce within the public sector.
-
Successfully manage client relationships and measure satisfaction to enhance government service delivery.
-
Find, apply for, and prepare for interviews and jobs in the public sector.
-
Put together a portfolio and/or resume to present to potential employers in government agencies.
Requirements
- No degree or experience is required for government roles in this category.
Testimonials (2)
The scheduling of every topic and the breaks inserted it helps in digesting the information specially to the newbie to the topic
Jerico Torres - Globe Telecom
Course - Google BigQuery
Responses with solutions and practical use.
