Course Outline
Foundations of Digital Marketing and E-commerce for Government
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Define the fields of digital marketing and e-commerce for government operations.
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Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist in a public sector context.
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Explain the concept of a marketing funnel as it applies to government services and outreach.
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Understand the elements and goals of a digital marketing and e-commerce strategy for government agencies.
Attract and Engage Customers with Digital Marketing for Government
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Recognize strategies to build brand awareness among potential customers or constituents in government programs.
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Explain the purpose of SEO (search engine optimization) and essential SEO terms for enhancing online visibility for government services.
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Optimize website content for SEO to improve access to public information and services.
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Understand search engine marketing (SEM) and how it benefits government agencies in reaching their target audience.
From Likes to Leads: Interact with Customers Online for Government
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Define social media marketing and describe its purpose for engaging with constituents in a public sector setting.
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Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising, tailored to government communication.
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Define the goals of a social media campaign for enhancing public awareness and participation in government initiatives.
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Write, design, and repurpose engaging content for social media to promote government programs and services.
Think Outside the Inbox: Email Marketing for Government
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Understand how email marketing fits into a digital marketing strategy for government agencies.
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Write effective email copy, subject lines, and preview text to communicate with constituents about important updates and information.
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Test, execute, and optimize an email marketing campaign to enhance engagement with the public.
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Measure and analyze email campaign results to inform future communication strategies for government.
Assess for Success: Marketing Analytics and Measurement for Government
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Define media planning and strategies in the context of government marketing efforts.
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Describe what defines a successful marketing campaign for government initiatives.
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Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy to improve public outreach.
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Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights for government decision-making.
Make the Sale: Build, Launch, and Manage E-commerce Stores for Government
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Understand essential e-commerce strategies and practices for government services and procurement.
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Explain what e-commerce stores and platforms are and how they work in the context of government operations.
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Create an engaging customer experience online using best practices to improve access to government services.
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Set up a mock e-commerce store using Shopify or similar platforms to demonstrate potential applications for government procurement and service delivery.
Satisfaction Guaranteed: Develop Customer Loyalty Online for Government
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Identify common strategies for building customer loyalty in e-commerce as they apply to government services and citizen engagement.
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Successfully manage client relationships and measure satisfaction with government programs and services.
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Find, apply for, and prepare for interviews and jobs in the public sector related to digital marketing and e-commerce.
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Put together a portfolio and/or resume to present to government employers highlighting relevant skills and experiences.
Requirements
- No specific degree or prior experience is required for government positions in this category.
Testimonials (2)
The scheduling of every topic and the breaks inserted it helps in digesting the information specially to the newbie to the topic
Jerico Torres - Globe Telecom
Course - Google BigQuery
Responses with solutions and practical use.
