Course Outline

Module 1: Configure Dynamics 365 Marketing for Government

  • Configure organization and management settings
  • Configure marketing settings
  • Configure events settings

Module 2: Manage Segments and Lists for Government

  • Create and manage segments
  • Create and manage subscription centers and lists

Module 3: Manage Marketing Forms and Pages for Government

  • Manage forms
  • Manage marketing pages

Module 4: Manage Leads, Accounts, and Contacts for Government

  • Create and manage leads
  • Manage accounts and contacts

Module 5: Manage Marketing Emails and Customer Journeys for Government

  • Create marketing emails
  • Create customer journeys

Module 6: Manage Events for Government

  • Create an on-site event
  • Create a webinar event
  • Promote and manage events

Module 7: Create Surveys with Dynamics 365 Customer Voice for Government

  • Create a survey project
  • Create surveys with Dynamics 365 Customer Voice
  • Send Dynamics 365 Customer Voice surveys

Module 8: Analyze Insights in Dynamics 365 Marketing for Government

  • Evaluate marketing initiatives with analytics

Requirements

Familiarity with the Dynamics 365 platform and a foundational understanding of marketing principles are essential. Experience with the Power Platform, particularly in developing model-driven applications, is also highly recommended for government professionals.

 28 Hours

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