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Course Outline
Module 1: Configure Dynamics 365 Marketing for Government
- Configure organization and management settings
- Configure marketing settings
- Configure events settings
Module 2: Manage Segments and Lists for Government
- Create and manage segments
- Create and manage subscription centers and lists
Module 3: Manage Marketing Forms and Pages for Government
- Manage forms
- Manage marketing pages
Module 4: Manage Leads, Accounts, and Contacts for Government
- Create and manage leads
- Manage accounts and contacts
Module 5: Manage Marketing Emails and Customer Journeys for Government
- Create marketing emails
- Create customer journeys
Module 6: Manage Events for Government
- Create an on-site event
- Create a webinar event
- Promote and manage events
Module 7: Create Surveys with Dynamics 365 Customer Voice for Government
- Create a survey project
- Create surveys with Dynamics 365 Customer Voice
- Send Dynamics 365 Customer Voice surveys
Module 8: Analyze Insights in Dynamics 365 Marketing for Government
- Evaluate marketing initiatives with analytics
Requirements
Familiarity with the Dynamics 365 platform and a foundational understanding of marketing principles are essential. Experience with the Power Platform, particularly in developing model-driven applications, is also highly recommended for government professionals.
28 Hours
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