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Course Outline
Module 1: Configure Dynamics 365 Marketing for Government
- Configure organization and management settings for government operations.
- Set up marketing configurations to align with agency requirements.
- Adjust events settings to support governmental event management.
Module 2: Manage Segments and Lists for Government
- Create and manage segments tailored to government audiences.
- Develop and maintain subscription centers and lists for effective communication with stakeholders.
Module 3: Manage Marketing Forms and Pages for Government
- Manage forms to streamline data collection from public sector users.
- Create and manage marketing pages to enhance engagement with government audiences.
Module 4: Manage Leads, Accounts, and Contacts for Government
- Create and manage leads to track potential stakeholders and partners.
- Manage accounts and contacts to ensure comprehensive stakeholder management.
Module 5: Manage Marketing Emails and Customer Journeys for Government
- Create marketing emails to communicate effectively with government audiences.
- Design customer journeys to enhance the user experience for public sector stakeholders.
Module 6: Manage Events for Government
- Create on-site events to facilitate in-person engagement and collaboration.
- Create webinar events to support virtual participation and accessibility.
- Promote and manage events to ensure high attendance and engagement from government stakeholders.
Module 7: Create Surveys with Dynamics 365 Customer Voice for Government
- Create a survey project to gather feedback from public sector users.
- Develop surveys using Dynamics 365 Customer Voice to enhance data collection and analysis.
- Distribute Dynamics 365 Customer Voice surveys to collect valuable insights from stakeholders.
Module 8: Analyze Insights in Dynamics 365 Marketing for Government
- Evaluate marketing initiatives using analytics to inform decision-making and improve outcomes.
Requirements
A solid understanding of the Dynamics 365 platform and foundational knowledge of marketing principles are essential. Additionally, experience with the Power Platform, particularly in developing model-driven applications, is highly recommended for government use.
28 Hours
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