Course Outline

  • Module 1
    Introduction: Understanding essential principles and definitions for government.
  • Module 2
    The Impact of Customer Experience: Exploring differentiation, retention, and modern methods of customer acquisition for government.
  • Module 3
    The CX Framework™: A unique framework designed to drive excellence in customer experience for government.
  • Module 4
    The Customer Journey: Analyzing customer personas and the five steps to effective customer journey mapping for government.
  • Module 5
    CX in Action: Understanding how employees and digital innovation enhance customer experience for government.
  • Module 6
    Four Stages to CX Excellence: Developing a comprehensive CX strategy for immediate implementation within your organization for government.
 14 Hours

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