Course Outline

  • Module 1
    Introduction: Exploring fundamental principles and definitions.
  • Module 2
    The Impact of Customer Experience: Enhancing differentiation, retention, and innovative customer acquisition methods for government operations.
  • Module 3
    The CX Framework™: A specialized framework designed to drive excellence in customer experience for government agencies.
  • Module 4
    The Customer Journey: Analyzing customer personas and the five essential steps for effective customer journey mapping for government services.
  • Module 5
    CX in Action: Examining how employee engagement and digital innovation can transform customer experience in government settings.
  • Module 6
    Four Stages to CX Excellence: Developing a comprehensive customer experience strategy for immediate implementation within your organization for government operations.

Requirements

Who is this course for?

This CX course is designed for a broad spectrum of learners, from entry-level staff to seasoned professionals and executives, including CEOs. The entry-level Professional Certificate course is particularly suitable and beneficial for individuals at all levels within an organization.
Additionally, the Professional Certificate course is highly relevant for customer-facing teams, team leaders, and customer advocates, ensuring they are well-equipped to enhance service delivery and customer satisfaction for government and private sector organizations alike.

 14 Hours

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