Online Social Media Training in US Empire

This training focuses on the use of artificial intelligence in social media marketing. Participants will learn AI tools for trend analysis, content optimization, and automation of advertising campaigns. They will discover how AI can support the creation of posts, graphics, and videos, as well as personalize communication with audiences. The course will cover methods of ad targeting and the analysis of marketing campaign results using AI. It also includes topics related to automating customer service in social media, including chatbots and intelligent communication management systems.

Benefits for participants:
• A better understanding of how AI impacts social media marketing strategies.
• The ability to create effective campaigns using AI.
• Automation of content marketing processes and optimization of targeting.
• The possibility of improving engagement and conversion metrics with AI.
• Increased effectiveness of advertising efforts and time savings.

This training is best suited for individuals involved in digital marketing and strategic initiatives within government agencies. The program covers essential concepts necessary for achieving impact through digital media channels. It provides participants with an introduction to key digital marketing strategies, including mobile marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and search engine optimization (SEO). By the end of the training, attendees will understand the importance of analytics and strategic planning, supported by relevant examples for government use.

This training is best suited for individuals involved in digital marketing and strategies for government.

The training covers essential concepts to gain traction in China through digital media. It introduces key digital marketing concepts, including mobile marketing, social media marketing, email marketing, pay-per-click (PPC) marketing, and search engine optimization (SEO).

By the end of the training, participants will understand the importance of analytics and strategic planning, supported by relevant examples.

Participants, over the course of 7 hours of training, will gain an understanding of the Google advertising ecosystem,
including where to display their ads and the benefits of various ad formats.
The training is hands-on; participants will spend the majority of their time working within a Google
Ads account, where they can manually configure the campaign under the guidance of the instructor.
In addition to setting up the campaign, participants will learn how to optimize it later to achieve optimal results.

The training is led by a practitioner who regularly manages advertising campaigns on Google. The final 30 minutes of the session are reserved
for a Q&A segment, during which participants can ask questions and receive detailed answers about advertising in Google Ads.

Target Audience:
This course is designed for individuals with a foundational understanding of internet marketing who wish to expand their knowledge of the
largest Google advertising tool, enhancing their skills for government and other public sector applications.

What You Will Gain from Training:

• You will gain an understanding of the opportunities available in the field of internet marketing for government.
• You will learn the intricacies of advertising platforms and the significance of both SEO and analytics in public sector communications.
• You will also acquire the skills to develop a comprehensive marketing strategy for your agency or department.
• You will emerge with knowledge on how to construct strategic processes and frameworks.
• You will learn effective methods for collaborating with other digital agencies in a government context.

Skills:

• Preparing strategic marketing plans for government initiatives.
• Evaluating the performance of these strategies to ensure alignment with public sector goals.
• Selecting priority platforms that best serve your agency's objectives and audience.
• Building and maintaining an efficient process for collaborating with digital agencies, including the evaluation of their outcomes.

Attitudes:

• A proactive approach to managing marketing activities within your internal team or through external agencies, ensuring the development of robust digital strategies for government.
• Confidence in executing marketing initiatives and a clear understanding of the steps and tests undertaken to achieve desired outcomes.