Online Social Media Training in US

This training focuses on the use of artificial intelligence in social media marketing. Participants will learn AI tools for trend analysis, content optimization, and automation of advertising campaigns. They will discover how AI can support the creation of posts, graphics, and videos, as well as personalize communication with audiences. The course will cover methods of ad targeting and the analysis of marketing campaign results using AI. It also includes topics related to automating customer service in social media, including chatbots and intelligent communication management systems.

Benefits for participants:
• A better understanding of how AI impacts social media marketing strategies.
• The ability to create effective campaigns using AI.
• Automation of content marketing processes and optimization of targeting.
• The possibility of improving engagement and conversion metrics with AI.
• Increased effectiveness of advertising efforts and time savings.

This training is ideally suited for individuals involved in digital marketing and strategic planning within the public sector. The course covers essential concepts necessary to achieve impact through digital media. Participants will receive an introduction to key digital marketing strategies, including mobile marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and search engine optimization (SEO). By the end of the training, participants will understand the importance of analytics and effective strategy development, supported by relevant examples for government applications.

This training is designed for individuals in the field of digital marketing and strategies. The program covers essential concepts necessary to achieve success through digital media in China. It introduces key digital marketing topics, including mobile marketing, social media marketing, email marketing, pay-per-click (PPC) marketing, and search engine optimization (SEO). By the end of the training, participants will understand the importance of analytics and strategic planning, supported by relevant examples. This comprehensive approach ensures that learners are well-equipped to implement effective digital strategies for government and other sectors.

Participants, over the course of 7 hours of training, will gain comprehensive insights into the Google advertising ecosystem, including where to display their ads and the advantages of various ad formats. The training is hands-on, allowing participants to spend the majority of their time working within a Google Ads account, where they can manually configure the campaign under the guidance of the instructor. Beyond setting up the campaign, participants will also learn how to optimize it for better performance. The course is led by an experienced practitioner who regularly manages advertising campaigns on Google. The final 30 minutes are reserved for a Q&A session, providing participants with the opportunity to ask questions and receive detailed answers about using Google Ads effectively. **Target Group:** This Google Ads Basic Course is designed for individuals who already possess foundational knowledge of internet marketing and are seeking to expand their skills with in-depth understanding of the largest Google advertising tool, specifically tailored for government use.

What You Will Gain from Training:

• You will gain an understanding of the opportunities within the field of internet marketing.
• You will learn about advertising platforms, the significance of SEO, and the importance of analytics.
• You will be equipped to develop a marketing strategy for both personal and organizational use.
• You will acquire knowledge on building a strategic and process-driven approach.
• You will learn how to collaborate effectively with other digital agencies.

Skills:

• Strategy development
• Evaluation of strategy performance
• Selection of priority platforms for specific areas of operation
• Establishing a robust and effective collaboration process with agencies and assessing their outcomes

Attitudes:

• Proactive management of marketing activities, whether through internal teams or external agencies, and the preparation of digital strategies.
• Confidence in executing tasks and awareness of the steps and tests undertaken.

This training is designed to enhance your capabilities for government use, ensuring that you are well-prepared to navigate and leverage the complex landscape of digital marketing effectively.