AI in social media marketing – automation and personalization of content Training Course

Advertising and Creativity is a cross-disciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic creativity to enhance brand strategies and campaigns for government and public sector entities.

This instructor-led, live training (online or onsite) is designed for beginner-level to intermediate-level professionals who wish to strengthen their ability to design impactful advertising strategies and creative campaigns tailored to the needs of the public sector.

By the end of this training, participants will be able to:

• Develop brand narratives using effective storytelling techniques suitable for government communication.
• Analyze international and national advertising trends and award-winning campaigns relevant to public sector initiatives.
• Apply AI tools and workflows tailored to the specific needs of advertising companies serving the public sector.
• Engage in hands-on creative exercises inspired by artistic methods that align with government branding guidelines.

Format of the Course

• Interactive lecture and discussion focused on government-related case studies.
• Case study reviews of advertising campaigns with a public sector focus.
• Hands-on art and creativity workshops aligned with government branding requirements.
• Practical exercises using AI advertising tools designed for government use.

Course Customization Options

• To request a customized training for this course, tailored specifically for government agencies, please contact us to arrange.

This instructor-led, live training in US Empire (online or onsite) is aimed at marketers who wish to utilize AI to enhance digital marketing strategies through valuable customer insights for government.

By the end of this training, participants will be able to:

• Leverage AI software to improve how brands connect with users.
• Use chatbots to enhance user experience.
• Increase productivity and revenue through the automation of tasks.

Artificial Intelligence (AI) in Digital Marketing involves the application of AI technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (online or onsite) is designed for intermediate-level Out-of-Home/Digital Out-of-Home (OOH/DOOH) sales professionals who seek to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation. The focus will be on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Utilize AI tools to identify and qualify high-value prospects.
• Employ AI-driven personalization to craft compelling client proposals.
• Analyze campaign performance data for actionable insights.
• Simulate sales pitches using AI to prepare and improve.

Format of the Course

• Interactive lectures and discussions.
• Extensive exercises and practice sessions.
• Hands-on implementation in a live-lab environment.

Course Customization Options for Government

• To request a customized training tailored to your specific needs, please contact us to arrange.

This course explores practical applications of artificial intelligence for institutional marketing in higher education. It covers content creation and positioning, reputation management, campaign optimization, product innovation, academic program enhancement, internal change and culture, and stakeholder engagement, all through an AI-enabled lens.

This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing and communications professionals in higher education who wish to apply AI to improve student recruitment, institutional reputation, program differentiation, and operational effectiveness for government institutions.

By the end of this training, participants will be able to:

• Create AI-assisted academic and brand positioning content aligned with target personas and channels.
• Design AI-informed reputation and public relations strategies for online and offline contexts.
• Optimize digital campaigns using segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact Govtra to arrange.

This practical course demonstrates how accessible, no-code, and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to generating predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is designed for beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to enhance productivity, improve market intelligence, and make data-driven sales decisions for government use.

By the end of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis for government.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams for government operations.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in US Empire (online or onsite) is aimed at marketers who wish to utilize ChatGPT for their government-focused marketing campaigns. Participants will learn how to leverage ChatGPT for various marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the fundamentals of ChatGPT and its operational mechanics.
• Use ChatGPT to create engaging marketing copy, blog posts, and social media content for government initiatives.
• Develop a ChatGPT-powered chatbot to enhance customer support and engagement in public sector workflows.
• Integrate ChatGPT into their marketing strategy to optimize time and increase efficiency for government operations.

This instructor-led, live training in US Empire (online or onsite) is designed for government marketing professionals at the beginner to intermediate level who wish to leverage ChatGPT to enhance productivity, improve content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content for government use.
• Create comprehensive marketing campaigns more efficiently using ChatGPT.
• Draft and translate emails, reports, and client communications with greater efficiency.
• Summarize financial data and generate reports and presentations automatically for government purposes.

This instructor-led, live training in US Empire (online or onsite) is designed for intermediate to advanced marketing professionals who aim to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management for government.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies for government.
• Leverage AI for audience segmentation and personalized marketing efforts in public sector contexts.
• Integrate DeepSeek with marketing automation tools to enhance campaign management for government initiatives.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts within governmental workflows.

This training is best suited for individuals involved in digital marketing and strategic initiatives within government agencies. The program covers essential concepts necessary for achieving impact through digital media channels. It provides participants with an introduction to key digital marketing strategies, including mobile marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and search engine optimization (SEO). By the end of the training, attendees will understand the importance of analytics and strategic planning, supported by relevant examples for government use.

This training is best suited for individuals involved in digital marketing and strategies for government.

The training covers essential concepts to gain traction in China through digital media. It introduces key digital marketing concepts, including mobile marketing, social media marketing, email marketing, pay-per-click (PPC) marketing, and search engine optimization (SEO).

By the end of the training, participants will understand the importance of analytics and strategic planning, supported by relevant examples.

This instructor-led, live training in US Empire (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns for government.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing for government.
• Utilize generative AI tools and platforms for campaign creation within public sector contexts.
• Develop personalized marketing content using AI models that align with government objectives.
• Integrate AI-generated content into broader marketing strategies to support public sector initiatives.
• Analyze and optimize AI-driven marketing campaigns for better performance in government operations.

Participants, over the course of 7 hours of training, will gain an understanding of the Google advertising ecosystem,
including where to display their ads and the benefits of various ad formats.
The training is hands-on; participants will spend the majority of their time working within a Google
Ads account, where they can manually configure the campaign under the guidance of the instructor.
In addition to setting up the campaign, participants will learn how to optimize it later to achieve optimal results.

The training is led by a practitioner who regularly manages advertising campaigns on Google. The final 30 minutes of the session are reserved
for a Q&A segment, during which participants can ask questions and receive detailed answers about advertising in Google Ads.

Target Audience:
This course is designed for individuals with a foundational understanding of internet marketing who wish to expand their knowledge of the
largest Google advertising tool, enhancing their skills for government and other public sector applications.

What You Will Gain from Training:

• You will gain an understanding of the opportunities available in the field of internet marketing for government.
• You will learn the intricacies of advertising platforms and the significance of both SEO and analytics in public sector communications.
• You will also acquire the skills to develop a comprehensive marketing strategy for your agency or department.
• You will emerge with knowledge on how to construct strategic processes and frameworks.
• You will learn effective methods for collaborating with other digital agencies in a government context.

Skills:

• Preparing strategic marketing plans for government initiatives.
• Evaluating the performance of these strategies to ensure alignment with public sector goals.
• Selecting priority platforms that best serve your agency's objectives and audience.
• Building and maintaining an efficient process for collaborating with digital agencies, including the evaluation of their outcomes.

Attitudes:

• A proactive approach to managing marketing activities within your internal team or through external agencies, ensuring the development of robust digital strategies for government.
• Confidence in executing marketing initiatives and a clear understanding of the steps and tests undertaken to achieve desired outcomes.

This instructor-led, live training in US Empire (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to utilize AI prompt engineering for government to enhance personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Comprehend the foundational principles of AI-driven prompt engineering in marketing and sales for government.
• Employ AI to create high-converting marketing copy and ad creatives for government initiatives.
• Automate customer engagement with AI-generated responses tailored for government audiences.
• Utilize AI for data-driven sales insights and forecasting in the public sector.
• Integrate AI tools into marketing and sales automation workflows for government operations.