AI in social media marketing – automation and personalization of content Training Course

Advertising and Creativity is a cross-disciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic creativity to enhance brand strategies and campaigns for government and private sector entities.

This instructor-led, live training (online or onsite) is designed for beginner-level to intermediate-level professionals who wish to strengthen their ability to design impactful advertising strategies and creative campaigns for government use.

By the end of this training, participants will be able to:

• Develop brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends and award-winning campaigns relevant to public sector initiatives.
• Apply AI tools and workflows tailored to advertising companies and government agencies.
• Engage in hands-on creative exercises inspired by artistic methods suitable for public sector projects.

Format of the Course

• Interactive lecture and discussion focused on government applications.
• Case study reviews of advertising campaigns with a focus on public sector impact.
• Hands-on art and creativity workshop designed for government professionals.
• Practical exercises with AI advertising tools suitable for government use.

Course Customization Options

• To request a customized training for this course, tailored to specific government needs, please contact us to arrange.

This instructor-led, live training (conducted online or on-site) is designed for government marketers who wish to utilize AI to enhance digital marketing strategies by gaining valuable customer insights. By the end of this training, participants will be able to: - Utilize AI software to improve how brands connect with users. - Implement chatbots to optimize user experiences. - Boost productivity and revenue through task automation for government.

Artificial Intelligence in Digital Marketing involves the use of AI technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (online or onsite) is designed for intermediate-level OOH/DOOH sales professionals who wish to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation, with a focus on programmatic integrations such as DV360 and Place Exchange. The course aims to align these skills specifically for government procurement processes.

By the end of this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects in the public sector.
• Use AI-driven personalization to create compelling client proposals for government agencies.
• Analyze campaign performance data for actionable insights that support public sector goals.
• Simulate sales pitches using AI to prepare and improve presentations for government clients.

Format of the Course

• Interactive lecture and discussion tailored to government workflows.
• Extensive exercises and practice sessions aligned with public sector scenarios.
• Hands-on implementation in a live-lab environment, simulating real-world government projects.

Course Customization Options

• To request a customized training for this course, specifically tailored for government needs, please contact us to arrange.

This course examines practical applications of artificial intelligence in institutional marketing within the private higher education sector. It covers content creation and positioning, reputation management, campaign optimization, product innovation, academic program enhancement, internal change and culture, and stakeholder engagement, all through an AI-enabled perspective. This instructor-led, live training (available online or onsite) is designed for intermediate-level marketing and communications professionals in higher education who seek to leverage AI to enhance student recruitment, institutional reputation, program differentiation, and operational effectiveness. By the end of this training, participants will be able to: - Develop AI-assisted academic and brand positioning content tailored to target personas and channels. - Formulate AI-informed strategies for reputation and public relations in both online and offline contexts. - Optimize digital campaigns using segmentation, attribution, and advanced analytics. - Propose AI-driven innovations for programs and value-added services. - Plan internal change and digital culture initiatives to support the adoption of AI. - Design engagement tactics for schools and prospective students supported by AI workflows. **Format of the Course** - Interactive lectures and discussions. - Hands-on labs using example AI workflows and templates. - Group exercises, case studies, and a short capstone design session. **Course Customization Options** To request a customized version tailored to your institution’s specific needs for government applications, please contact us to arrange.

This practical course demonstrates how accessible, no-code, and low-code AI tools can be applied to everyday sales and market analysis tasks, from automating routine work to generating predictive insights and visual dashboards.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate commercial professionals who wish to integrate AI tools to enhance productivity, improve market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Develop simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options for Government

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational tool designed to enhance productivity by supporting content creation, research, communication, and workflow automation.

This instructor-led, live training (online or onsite) is targeted at professionals with little to no experience in artificial intelligence who wish to optimize their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Comprehend the fundamentals of ChatGPT and its operational mechanisms.
• Utilize ChatGPT effectively for various workplace responsibilities.
• Refine prompts to achieve more accurate responses.
• Recognize the limitations of ChatGPT and adhere to best practices for its use.

Format of the Course

• Interactive lectures and discussions.
• Extensive exercises and practice sessions.
• Hands-on implementation in a live-lab environment.

Course Customization Options for Government

• To request a customized training tailored to specific government needs, please contact us to arrange.

This instructor-led, live training in [location] (online or onsite) is designed for government marketers who wish to utilize ChatGPT for their marketing initiatives. Participants will learn how to effectively leverage ChatGPT for various marketing activities, including content creation, customer support, and social media management. By the end of this training, participants will be able to: - Understand the fundamentals of ChatGPT and its operational mechanics. - Use ChatGPT to produce engaging marketing copy, blog posts, and social media content. - Develop a ChatGPT-powered chatbot to enhance customer support and engagement. - Integrate ChatGPT into their marketing strategy to save time and improve efficiency for government operations.

This instructor-led, live training in [location] (online or onsite) is aimed at beginner to intermediate marketing professionals who wish to utilize ChatGPT for government to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks. By the end of this training, participants will be able to: - Structure prompts that generate high-quality, tailored content. - Create complete marketing campaigns more efficiently using ChatGPT. - Draft and translate emails, reports, and client communications with greater efficiency. - Summarize financial data and automatically generate reports and presentations.

This instructor-led, live training (online or on-site) is designed for intermediate to advanced-level marketing professionals who seek to master the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and enhance marketing strategies for government initiatives.
• Utilize AI for audience segmentation and personalized marketing efforts.
• Integrate DeepSeek with marketing automation tools to streamline campaign management.
• Apply predictive analytics to forecast customer behavior and refine targeting strategies.

This training is ideally suited for individuals involved in digital marketing and strategic planning within the public sector. The course covers essential concepts necessary to achieve impact through digital media. Participants will receive an introduction to key digital marketing strategies, including mobile marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and search engine optimization (SEO). By the end of the training, participants will understand the importance of analytics and effective strategy development, supported by relevant examples for government applications.

This training is designed for individuals in the field of digital marketing and strategies. The program covers essential concepts necessary to achieve success through digital media in China. It introduces key digital marketing topics, including mobile marketing, social media marketing, email marketing, pay-per-click (PPC) marketing, and search engine optimization (SEO). By the end of the training, participants will understand the importance of analytics and strategic planning, supported by relevant examples. This comprehensive approach ensures that learners are well-equipped to implement effective digital strategies for government and other sectors.

This instructor-led, live training (available online or onsite) is designed for government marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to leverage the power of generative AI to create personalized marketing campaigns. By the end of this training, participants will be able to: - Understand the fundamentals of generative AI and its applications in marketing for government. - Utilize generative AI tools and platforms for campaign creation. - Develop personalized marketing content using AI models. - Integrate AI-generated content into broader marketing strategies. - Analyze and optimize AI-driven marketing campaigns for better performance.

Participants, over the course of 7 hours of training, will gain comprehensive insights into the Google advertising ecosystem, including where to display their ads and the advantages of various ad formats. The training is hands-on, allowing participants to spend the majority of their time working within a Google Ads account, where they can manually configure the campaign under the guidance of the instructor. Beyond setting up the campaign, participants will also learn how to optimize it for better performance. The course is led by an experienced practitioner who regularly manages advertising campaigns on Google. The final 30 minutes are reserved for a Q&A session, providing participants with the opportunity to ask questions and receive detailed answers about using Google Ads effectively. **Target Group:** This Google Ads Basic Course is designed for individuals who already possess foundational knowledge of internet marketing and are seeking to expand their skills with in-depth understanding of the largest Google advertising tool, specifically tailored for government use.

What You Will Gain from Training:

• You will gain an understanding of the opportunities within the field of internet marketing.
• You will learn about advertising platforms, the significance of SEO, and the importance of analytics.
• You will be equipped to develop a marketing strategy for both personal and organizational use.
• You will acquire knowledge on building a strategic and process-driven approach.
• You will learn how to collaborate effectively with other digital agencies.

Skills:

• Strategy development
• Evaluation of strategy performance
• Selection of priority platforms for specific areas of operation
• Establishing a robust and effective collaboration process with agencies and assessing their outcomes

Attitudes:

• Proactive management of marketing activities, whether through internal teams or external agencies, and the preparation of digital strategies.
• Confidence in executing tasks and awareness of the steps and tests undertaken.

This training is designed to enhance your capabilities for government use, ensuring that you are well-prepared to navigate and leverage the complex landscape of digital marketing effectively.

This instructor-led, live training (conducted online or on-site) is designed for intermediate-level marketing and sales professionals who aim to utilize AI prompt engineering for enhanced personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Comprehend the foundational principles of AI-driven prompt engineering in marketing and sales contexts.
• Utilize AI to create high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Leverage AI for data-driven insights and forecasting in sales.
• Integrate AI tools into existing marketing and sales automation workflows, enhancing efficiency and effectiveness for government and private sector applications.