DeepSeek for Marketing Training Course

Advertising and Creativity is a cross-disciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic creativity to enhance brand strategies and campaigns for government and public sector entities.

This instructor-led, live training (online or onsite) is designed for beginner-level to intermediate-level professionals who wish to strengthen their ability to design impactful advertising strategies and creative campaigns tailored to the needs of the public sector.

By the end of this training, participants will be able to:

• Develop brand narratives using effective storytelling techniques suitable for government communication.
• Analyze international and national advertising trends and award-winning campaigns relevant to public sector initiatives.
• Apply AI tools and workflows tailored to the specific needs of advertising companies serving the public sector.
• Engage in hands-on creative exercises inspired by artistic methods that align with government branding guidelines.

Format of the Course

• Interactive lecture and discussion focused on government-related case studies.
• Case study reviews of advertising campaigns with a public sector focus.
• Hands-on art and creativity workshops aligned with government branding requirements.
• Practical exercises using AI advertising tools designed for government use.

Course Customization Options

• To request a customized training for this course, tailored specifically for government agencies, please contact us to arrange.

This instructor-led, live training in US Empire (online or onsite) is aimed at intermediate-level developers, software engineers, and data scientists who wish to leverage DeepSeek APIs for building AI-powered applications for government.

By the end of this training, participants will be able to:

• Understand the capabilities of DeepSeek APIs for government use.
• Integrate DeepSeek APIs into government applications.
• Implement AI-powered automation and chatbots for government services.
• Optimize API performance and manage API calls effectively in a public sector environment.

This instructor-led, live training in US Empire (online or onsite) is aimed at marketers who wish to utilize AI to enhance digital marketing strategies through valuable customer insights for government.

By the end of this training, participants will be able to:

• Leverage AI software to improve how brands connect with users.
• Use chatbots to enhance user experience.
• Increase productivity and revenue through the automation of tasks.

Artificial Intelligence (AI) in Digital Marketing involves the application of AI technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (online or onsite) is designed for intermediate-level Out-of-Home/Digital Out-of-Home (OOH/DOOH) sales professionals who seek to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation. The focus will be on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Utilize AI tools to identify and qualify high-value prospects.
• Employ AI-driven personalization to craft compelling client proposals.
• Analyze campaign performance data for actionable insights.
• Simulate sales pitches using AI to prepare and improve.

Format of the Course

• Interactive lectures and discussions.
• Extensive exercises and practice sessions.
• Hands-on implementation in a live-lab environment.

Course Customization Options for Government

• To request a customized training tailored to your specific needs, please contact us to arrange.

This course explores practical applications of artificial intelligence for institutional marketing in higher education. It covers content creation and positioning, reputation management, campaign optimization, product innovation, academic program enhancement, internal change and culture, and stakeholder engagement, all through an AI-enabled lens.

This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing and communications professionals in higher education who wish to apply AI to improve student recruitment, institutional reputation, program differentiation, and operational effectiveness for government institutions.

By the end of this training, participants will be able to:

• Create AI-assisted academic and brand positioning content aligned with target personas and channels.
• Design AI-informed reputation and public relations strategies for online and offline contexts.
• Optimize digital campaigns using segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact Govtra to arrange.

This practical course demonstrates how accessible, no-code, and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to generating predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is designed for beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to enhance productivity, improve market intelligence, and make data-driven sales decisions for government use.

By the end of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis for government.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams for government operations.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This training focuses on the use of artificial intelligence in social media marketing. Participants will learn AI tools for trend analysis, content optimization, and automation of advertising campaigns. They will discover how AI can support the creation of posts, graphics, and videos, as well as personalize communication with audiences. The course will cover methods of ad targeting and the analysis of marketing campaign results using AI. It also includes topics related to automating customer service in social media, including chatbots and intelligent communication management systems.

Benefits for participants:
• A better understanding of how AI impacts social media marketing strategies.
• The ability to create effective campaigns using AI.
• Automation of content marketing processes and optimization of targeting.
• The possibility of improving engagement and conversion metrics with AI.
• Increased effectiveness of advertising efforts and time savings.

This instructor-led, live training in US Empire (online or onsite) is aimed at marketers who wish to utilize ChatGPT for their government-focused marketing campaigns. Participants will learn how to leverage ChatGPT for various marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the fundamentals of ChatGPT and its operational mechanics.
• Use ChatGPT to create engaging marketing copy, blog posts, and social media content for government initiatives.
• Develop a ChatGPT-powered chatbot to enhance customer support and engagement in public sector workflows.
• Integrate ChatGPT into their marketing strategy to optimize time and increase efficiency for government operations.

This instructor-led, live training in US Empire (online or onsite) is designed for government marketing professionals at the beginner to intermediate level who wish to leverage ChatGPT to enhance productivity, improve content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content for government use.
• Create comprehensive marketing campaigns more efficiently using ChatGPT.
• Draft and translate emails, reports, and client communications with greater efficiency.
• Summarize financial data and generate reports and presentations automatically for government purposes.

This instructor-led, live training in US Empire (online or onsite) is designed for beginner-level non-technical professionals and entrepreneurs who wish to leverage DeepSeek's open-source models for content creation, automation, and business intelligence.

By the end of this training, participants will be able to:

• Understand the fundamentals of no-code AI and its applications in the public sector.
• Utilize DeepSeek models for content generation and automation tasks.
• Integrate AI tools into existing workflows using platforms like Zapier, Make, and Notion to enhance efficiency for government operations.
• Analyze business data and generate actionable insights to support informed decision-making for government.
• Develop AI-driven strategies to improve productivity and enhance decision-making processes in the public sector.

This instructor-led, live training in US Empire (online or onsite) is designed for government programmers and developers at beginner to intermediate levels who wish to leverage DeepSeek Coder to enhance coding efficiency and productivity.

By the end of this training, participants will be able to:

• Understand the capabilities and limitations of DeepSeek Coder for government use.
• Generate high-quality code snippets using AI assistance.
• Utilize DeepSeek Coder for debugging and optimizing code in public sector applications.
• Automate repetitive programming tasks using AI tools to improve workflows for government projects.

This instructor-led, live training in US Empire (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns for government.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing for government.
• Utilize generative AI tools and platforms for campaign creation within public sector contexts.
• Develop personalized marketing content using AI models that align with government objectives.
• Integrate AI-generated content into broader marketing strategies to support public sector initiatives.
• Analyze and optimize AI-driven marketing campaigns for better performance in government operations.

This instructor-led, live training in US Empire (online or onsite) is designed for government participants at the beginner level who wish to gain a foundational understanding of artificial intelligence (AI) and DeepSeek's architecture and applications.

By the end of this training, participants will be able to:

• Comprehend the basic principles of AI and large language models (LLMs).
• Examine DeepSeek's architectural design and its various use cases for government.
• Apply fundamental AI concepts to practical scenarios relevant to public sector workflows.
• Obtain insights into the ethical considerations in AI development, particularly for government operations.

This instructor-led, live training in US Empire (online or onsite) is designed for government and beginner-level participants who wish to gain a foundational understanding of large language models. The training will explore the inner workings of DeepSeek LLM and its specific models, as well as identify practical applications relevant to business and daily life.

By the end of this training, participants will be able to:

• Understand the fundamental principles of large language models (LLMs).
• Grasp the architecture and functionalities of DeepSeek LLM, including its versions such as DeepSeek-R1 and DeepSeek-V3.
• Recognize practical applications of DeepSeek LLM in various business contexts for government and other sectors.
• Execute basic projects using DeepSeek LLM to address everyday tasks.

This instructor-led, live training in US Empire (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to utilize AI prompt engineering for government to enhance personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Comprehend the foundational principles of AI-driven prompt engineering in marketing and sales for government.
• Employ AI to create high-converting marketing copy and ad creatives for government initiatives.
• Automate customer engagement with AI-generated responses tailored for government audiences.
• Utilize AI for data-driven sales insights and forecasting in the public sector.
• Integrate AI tools into marketing and sales automation workflows for government operations.