Course Outline
Module 1: Smart and Fast Introduction
Objective: Align knowledge without repeating fundamental concepts.
- Structuring effective prompts (prompt engineering techniques adapted for government)
- Understanding what ChatGPT excels at and its limitations, along with strategies to mitigate them
Module 2: Advertising & Campaigns: Faster and More Creative Creation
Objective: Automate and accelerate the creation of campaign materials for government.
- Generating invitation and marketing emails with tailored language
- Crafting social media copy with diverse styles
- Adapting campaigns for different audiences (B2B vs B2C, domestic vs international)
- Writing scripts for videos and advertisements
- Using ChatGPT to brainstorm campaign ideas
- Practical activity: Develop a comprehensive campaign with email, post, call-to-action (CTA), and executive summary
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Enhance the speed and quality of writing commercial communications for government.
- Composing client service texts
- Writing presentation, follow-up, and post-meeting emails
- Responding to common client objections with intelligent templates
- Creating structured prompts for emails
- Developing reusable templates for various occasions
- Translating and adapting multilingual messages
- Translating reports and presentations while maintaining a professional tone
- Practical activity: Generate and translate an institutional email and a client negotiation email
Module 4: Controllership and Budget Management: Clarity in Data and Reports
Objective: Assist in organizing, summarizing, and communicating financial and management data for government.
- Summarizing financial reports with clear explanations
- Generating presentations (PowerPoint/Google Slides) from data
- Automating slide structure based on report content
- Creating accountability emails and internal communications
- Ensuring consistency and clarity in spreadsheets through ChatGPT analysis
- Practical activity: Generate a monthly budget summary and a 10-slide automated presentation using ChatGPT
Module 5: Research and Market Intelligence
Objective: Utilize ChatGPT as a research and analysis assistant for faster decision-making in government.
- Best practices for asking complex, context-rich questions
- Retrieving external data with ChatGPT (and understanding its limitations)
- Practical alternatives: plugins, web browsing (if enabled), and auxiliary tools
- Prompts for competitor analysis, public data, and industry reports
- Practical activity: Simulate a competitor analysis and generate decision-making insights
Closing: Workflow Integration
- Recommendations for integrating with tools such as Google Docs, Notion, Excel, etc.
- Open forum for questions and prompt adjustments created during the course
Summary and Next Steps
Requirements
- A thorough understanding of marketing and communication workflows for government
- Practical experience with content creation or campaign management
- No prior technical knowledge of AI is required
Audience
- Marketing professionals in the public sector
- Advertising and campaign teams for government
- Client communication and controllership staff within government agencies
Testimonials (3)
Prompt Engineering
Pritpal Singh Bath - The Events Club SG Pte. Ltd.
Course - ChatGPT for Marketing
The subject matter and the way it was presented.
Mark Mackintosh - IUM Insurance
Course - ChatGPT for Executives
Practical examples in Insurance
