Course Outline
Module 1: Foundational Application and Rapid Onboarding
Objective: Establish a shared baseline of knowledge without revisiting fundamental concepts.
- Techniques for structuring effective prompts, applying prompt engineering principles to public sector and marketing contexts
- Assessment of ChatGPT’s capabilities and inherent limitations, including strategies to mitigate performance gaps
Module 2: Advertising and Campaigns: Expedited and Creative Development
Objective: Streamline and accelerate the production of campaign materials.
- Drafting invitation and marketing emails with language tailored to specific audiences
- Generating social media copy with various stylistic variations
- Adapting campaign content for diverse audiences, distinguishing between business-to-business and business-to-consumer, as well as domestic and international stakeholders
- Developing scripts for video and advertisement production
- Utilizing ChatGPT for ideation and brainstorming campaign concepts
- Practical exercise: Develop a comprehensive campaign including email, social post, call-to-action, and executive summary
Module 3: Client Communication: Clarity, Efficiency, and Personalization
Objective: Enhance the speed and quality of commercial correspondence.
- Composing client service communications
- Drafting presentation, follow-up, and post-meeting correspondence
- Formulating responses to common client objections using optimized templates
- Designing structured prompts for email composition
- Developing reusable templates for various professional scenarios
- Translating and adapting multilingual messages
- Translating reports and presentations while maintaining a professional tone
- Practical exercise: Generate and translate an institutional email and a client negotiation correspondence
Module 4: Controllership and Budget Management: Data Clarity and Reporting
Objective: Facilitate the organization, summarization, and communication of financial and managerial data.
- Summarizing financial reports with simplified explanations
- Generating presentation slides (PowerPoint or Google Slides) from data inputs
- Automating slide structure using report-based text
- Drafting accountability emails and internal communications
- Verifying consistency and clarity in spreadsheets through ChatGPT analysis
- Practical exercise: Generate a monthly budget summary and a 10-slide automated presentation using ChatGPT
Module 5: Research and Market Intelligence
Objective: Leverage ChatGPT as a research and analysis assistant to accelerate decision-making.
- Formulating complex, context-rich inquiries in accordance with best practices
- Retrieving external data via ChatGPT, including an assessment of its limitations
- Exploring practical alternatives, including plugins, web browsing (when enabled), and auxiliary tools
- Creating prompts for competitor analysis, public data review, and industry reporting
- Practical exercise: Simulate a competitor analysis and generate insights for decision-making
Conclusion: Workflow Integration
- Recommendations for integration with Google Docs, Notion, Excel, and similar platforms
- Open session for questions and adjustments to prompts developed during the course
Summary and Next Steps
Requirements
- Familiarity with marketing and communication workflows
- Experience in content creation or campaign management
- No prior technical knowledge of artificial intelligence required
Target Audience
- Marketing professionals
- Advertising and campaign teams
- Client communication and controllership staff
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
how careful u should be with AI when it comes to customer data
