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Course Outline
Positioning and AI-Assisted Content Creation for Government
- Defining academic, institutional, and brand positioning within public sector contexts
- Utilizing AI to draft persona-driven web, email, and social media content tailored for government audiences
- Ensuring editing, quality control, and consistency in brand voice through the use of AI tools
Public Relations and Reputation Management for Government
- Monitoring online reputation with AI-driven listening tools to maintain public trust
- Proactive public relations: leveraging AI for media outreach and the drafting of press materials
- Developing crisis planning and response playbooks supported by AI-generated alerts to enhance transparency and accountability
Digital Marketing Optimization and Analytics for Government
- Conducting segmentation and targeting using machine learning-based clustering techniques
- Implementing campaign A/B testing, uplift modeling, and attribution analytics to measure impact
- Establishing automated creative testing and budget optimization workflows to improve efficiency
Innovation in Educational Products and Services for Government
- Identifying product opportunities through data-driven discovery methods
- Designing microcredentials, blended learning offerings, and AI-enabled services to meet public sector needs
- Implementing rapid prototyping and pilot evaluation frameworks to ensure effectiveness
Enhancing Academic Programs with AI Differentiators for Government
- Integrating AI features into curricula and student services to support government initiatives
- Communicating program value using AI-generated evidence and outcomes to stakeholders
- Developing partnership models with industry and AI vendors to enhance public sector capabilities
Internal Communication, Change Management, and Digital Culture for Government
- Building internal buy-in for AI initiatives within government agencies
- Providing training, governance, and ethical considerations for the use of AI in public sector operations
- Creating roadmaps for capability-building and role adaptation to support digital transformation
Events, Outreach, and Stakeholder Engagement for Government
- Designing academic and outreach events enhanced by AI for logistics and personalization in government settings
- Developing school engagement strategies and relationship mapping using AI insights to improve public sector collaboration
- Measuring event impact and follow-up conversion with analytics to ensure accountability and effectiveness
Capstone: Strategic Plan for an AI-Enabled Marketing Initiative for Government
- Group design: defining objectives, tools, key performance indicators (KPIs), and a rollout plan tailored for government use
- Presentation and peer feedback on the strategic plan to ensure alignment with public sector goals
- Roadmap for implementation and quick wins to demonstrate early success
Summary and Next Steps for Government
Requirements
- Basic understanding of marketing principles
- Experience with digital platforms is beneficial
- Willingness to integrate AI-driven tools and workflows for government
Audience
- Marketing managers in higher education institutions
- Leads in institutional communications and public relations
- Program directors and innovation teams
14 Hours
Testimonials (1)
Prompt Engineering
