Course Outline
Strategic Positioning and Artificial Intelligence Content Development
- Establishing academic, institutional, and organizational brand positioning
- Leveraging artificial intelligence to generate persona-specific content for web, email, and social platforms
- Ensuring editorial standards, quality assurance, and brand voice consistency through AI-supported workflows
Public Relations and Reputation Management
- Tracking public sentiment using artificial intelligence-driven monitoring tools
- Facilitating proactive public relations efforts, including media outreach and the drafting of press materials
- Developing crisis response frameworks supported by real-time artificial intelligence alerts
Digital Marketing Optimization and Analytics
- Implementing audience segmentation and targeting through machine learning-based clustering techniques
- Conducting campaign A/B testing, uplift modeling, and attribution analysis
- Automating creative testing processes and budget allocation workflows
Innovation in Educational Products and Services
- Identifying new product opportunities through data-driven discovery methods
- Developing microcredentials, blended learning models, and artificial intelligence-enabled services
- Establishing frameworks for rapid prototyping and pilot program evaluation
Enhancing Academic Programs with Artificial Intelligence Differentiators
- Integrating artificial intelligence capabilities into curricula and student support services
- Articulating program value through artificial intelligence-generated evidence and outcome data
- Structuring partnership models with industry stakeholders and artificial technology vendors for government and public sector applications
Internal Communication, Change Management, and Digital Culture
- Cultivating organizational support for artificial intelligence initiatives
- Providing training, governance structures, and ethical guidelines for artificial intelligence use
- Creating roadmaps for workforce capability development and role adaptation
Events, Outreach, and Stakeholder Engagement
- Designing academic and outreach events enhanced by artificial intelligence logistics and personalization
- Developing school engagement strategies and relationship mapping informed by artificial intelligence insights
- Measuring event impact and follow-up conversion rates using analytics
Capstone: Strategic Plan for an Artificial Intelligence-Enabled Marketing Initiative
- Collaborative development of objectives, tools, key performance indicators, and rollout plans
- Presentation of the strategic plan and receipt of peer feedback
- Establishing an implementation roadmap and identifying quick-win opportunities
Summary and Next Steps
Requirements
- Foundational understanding of marketing principles
- Prior experience with digital platforms is advantageous
- Willingness to implement artificial intelligence-based tools and processes
Target Audience
- Marketing administrators within higher education institutions
- Heads of institutional communications and public relations
- Program directors and innovation units
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
