AI for Institutional Marketing: Strategies for Private Higher Education Training Course

Advertising and Creativity is a cross-disciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic creativity to enhance brand strategies and campaigns for government and private sector entities.

This instructor-led, live training (online or onsite) is designed for beginner-level to intermediate-level professionals who wish to strengthen their ability to design impactful advertising strategies and creative campaigns for government use.

By the end of this training, participants will be able to:

• Develop brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends and award-winning campaigns relevant to public sector initiatives.
• Apply AI tools and workflows tailored to advertising companies and government agencies.
• Engage in hands-on creative exercises inspired by artistic methods suitable for public sector projects.

Format of the Course

• Interactive lecture and discussion focused on government applications.
• Case study reviews of advertising campaigns with a focus on public sector impact.
• Hands-on art and creativity workshop designed for government professionals.
• Practical exercises with AI advertising tools suitable for government use.

Course Customization Options

• To request a customized training for this course, tailored to specific government needs, please contact us to arrange.

Artificial Intelligence in Digital Marketing involves the use of AI technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (online or onsite) is designed for intermediate-level OOH/DOOH sales professionals who wish to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation, with a focus on programmatic integrations such as DV360 and Place Exchange. The course aims to align these skills specifically for government procurement processes.

By the end of this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects in the public sector.
• Use AI-driven personalization to create compelling client proposals for government agencies.
• Analyze campaign performance data for actionable insights that support public sector goals.
• Simulate sales pitches using AI to prepare and improve presentations for government clients.

Format of the Course

• Interactive lecture and discussion tailored to government workflows.
• Extensive exercises and practice sessions aligned with public sector scenarios.
• Hands-on implementation in a live-lab environment, simulating real-world government projects.

Course Customization Options

• To request a customized training for this course, specifically tailored for government needs, please contact us to arrange.

This training focuses on the use of artificial intelligence in social media marketing. Participants will learn AI tools for trend analysis, content optimization, and automation of advertising campaigns. They will discover how AI can support the creation of posts, graphics, and videos, as well as personalize communication with audiences. The course will cover methods of ad targeting and the analysis of marketing campaign results using AI. It also includes topics related to automating customer service in social media, including chatbots and intelligent communication management systems.

Benefits for participants:
• A better understanding of how AI impacts social media marketing strategies.
• The ability to create effective campaigns using AI.
• Automation of content marketing processes and optimization of targeting.
• The possibility of improving engagement and conversion metrics with AI.
• Increased effectiveness of advertising efforts and time savings.

This instructor-led, live training in US (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalized campaigns, enhanced customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the foundational principles of AI-driven prompt engineering in the context of marketing and sales.
• Utilize AI to create high-converting marketing content and ad materials.
• Automate customer interactions with AI-generated responses.
• Use AI for data-driven insights and forecasting in sales.
• Integrate AI tools into existing marketing and sales automation workflows, ensuring alignment with public sector practices and standards for government.