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Duration 10 hours
Course Outline
Module 1: Narrative Strategy for Institutional Messaging
- Fundamental principles of effective narrative construction
- Establishing resonance and engagement with diverse stakeholders
- Review of exemplary case studies in public communication
Module 2: Emerging Trends in Public Outreach
- Overview of domestic and global communication trends
- Evaluation of highly effective and recognized outreach initiatives
- Key insights for informing creative strategy development
Module 3: Application of Artificial Intelligence in Communications
- Survey of AI capabilities relevant to creative and operational sectors
- Integration of AI into professional communication workflows for government
- Practical demonstrations for designing structured outreach efforts
Module 4: Creativity and Design Studio
- Exploration of design techniques inspired by contemporary artistic movements
- Adapting artistic principles for professional messaging objectives
- Collaborative workshop: translating conceptual art into actionable campaigns
Summary and Action Plan
Requirements
- Foundational knowledge of core marketing and communication principles
- Professional experience in public communication or creative project management
- Familiarity with the structure and execution of public-facing campaigns
Target Audience
- Marketing, communications, and public affairs specialists
- Creative directors, design staff, and visual communications teams
- Brand managers and strategic planning professionals
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
