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 Duration 35 hours

Course Outline

Introduction to the Adobe Creative Cloud Environment

  • Survey of Creative Cloud applications and their strategic value in higher education
  • Procedures for licensing, accessing, and deploying Adobe software via the Creative Cloud desktop interface
  • Utilizing Creative Cloud Libraries and collaborative workflows

File Administration and Cloud-Based Collaboration

  • Protocols for storing, distributing, and synchronizing digital assets across multiple devices
  • Workflows for collaborative editing and version control
  • Integration of Creative Cloud services with Adobe Fonts, Stock, and Libraries

Adobe Photoshop: Image Manipulation and Photographic Composition

  • Technical mastery of layers, masking techniques, and selection tools
  • Application of color correction, filters, and visual effects
  • Compositing imagery for academic posters and digital outreach materials

Adobe Illustrator: Vector Graphics and Brand Identity Development

  • Creation of scalable vector assets and iconography
  • Principles of typography, color theory, and branding strategies
  • Designing institutional logos, data visualizations, and illustrative content

Adobe InDesign: Editorial Design and Publication Layout

  • Configuration of document structures, grids, and master page templates
  • Layout integration of text and imagery for reports, flyers, and academic publications
  • Exporting assets in print and digital formats for official distribution

Adobe Premiere Pro: Video Production and Editing

  • Foundations of video editing and timeline organization
  • Application of transitions, visual effects, and audio synchronization
  • Production of instructional videos, promotional content, and academic documentaries

Adobe After Effects: Motion Graphics and Visual Effects

  • Technical execution using layers, keyframing, and effect controls
  • Animation of text and graphics for presentations and introductory sequences
  • Rendering and exporting motion graphics for institutional video assets

Adobe Acrobat Pro DC: Advanced PDF Management and Data Security

  • Editing, consolidation, and organization of PDF documents
  • Implementation of interactive forms, annotations, and digital signature workflows
  • Protection of confidential academic or institutional data

Adobe Express / Firefly: Generative AI and Digital Communication Design

  • Leveraging generative AI for the creation of graphics and marketing assets
  • Designing engaging social media content and templates for official communication
  • Rapid content production and brand consistency using Adobe Express templates

Integrative Project: Institutional and Academic Deliverables

  • Execution of a unified communication project utilizing multiple Adobe applications
  • Development of multimedia assets for instructional, event, or campaign purposes
  • Presentation and assessment of final project deliverables

Conclusion and Professional Development Pathways

Requirements

  • Proficiency in digital content creation workflows
  • Experience utilizing office productivity software
  • Professional interest in visual communication and multimedia design

Target Audience

  • Faculty members and educators from the School of Commercial Engineering
  • Academic content creators and instructional designers
  • Institutional communication and marketing personnel

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