Course Outline
Introduction
- The Importance of Web Analytics for Government
- Comparison of Adobe Analytics and Google Analytics for Government Use
- Overview of Adobe Analytics Features and Architecture for Government Applications
Getting Started with Adobe Analytics for Government
- Navigating the User Interface
- Understanding Analysis Workspace, Reports, Dashboards, and Tools
- How Adobe Collects Data from Website Visitors for Government Websites
Working with Reports in a Government Context
- Using Report Builder for Government Data
- Creating Reports for Mobile, Video, Path Analysis, Visitor Profiles, Retention, and More
- Interpreting Reports to Inform Government Operations
Working with Metrics in Government Analytics
- Understanding Key Terms and Metrics for Government Use
- Understanding Conversion and Traffic Variables for Government Websites
Managing a Campaign for Government Initiatives
- Setting Up a Campaign for Government Projects
- Tracking a Campaign to Evaluate Effectiveness
- Setting Targets and Alerts for Timely Notifications
Analyzing Site Performance for Government Websites
- Understanding Visitor Behavior on Government Sites
- Visitor Acquisition Strategies for Government Initiatives
- Visitor Identification and Authentication for Government Services
- Visitor Segmentation to Tailor Government Content
- Reviewing Conversion Funnels to Optimize Government Processes
- Measuring Channel Performance for Government Communications
Collaborating with Others in Government Agencies
- Creating Engaging Dashboards for Government Teams
- Sharing Dashboards Across Government Departments
- Optimizing Reports and Visualizations for Effective Decision-Making in Government
Integrating with Excel for Government Reporting
- Using Report Builder to Move Data for Government Analysis
Troubleshooting Common Issues for Government Users
Summary and Conclusion for Government Operations
Requirements
- An understanding of web analytics concepts for government
- Experience with Google Analytics is beneficial but not required
Audience
- Data Analysts
- Marketing Professionals
Testimonials (2)
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
The trainer listened to my wishes and adjusted the training meeting my specific needs.