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Course Outline
Introduction
- Why web analytics for government?
- Adobe Analytics vs. Google Analytics
- Overview of Adobe Analytics Features and Architecture
Getting Started with Adobe Analytics for Government
- Navigating the User Interface
- Understanding Analysis Workspace, reports, dashboards, and tools
- How Adobe collects data from website visitors for government
Working with Reports in Government Analytics
- Using Report Builder for government purposes
- Creating reports for mobile, video, path analysis, visitor profiles, retention, and more
- Interpreting reports to inform public sector decision-making
Working with Metrics in Government Analytics
- Understanding key terms and metrics for government use
- Understanding conversion and traffic variables in a government context
Managing Campaigns for Government
- Setting up campaigns to align with public sector goals
- Tracking campaign performance for accountability
- Setting targets and alerts for timely action
Analyzing Site Performance for Government
- Understanding visitor behavior in government websites
- Visitor acquisition strategies for government sites
- Visitor identification methods for enhanced security and user experience
- Visitor segmentation to tailor content and services
- Reviewing conversion funnels to optimize public service delivery
- Measuring channel performance to ensure effective communication
Collaborating with Others in Government
- Creating engaging dashboards for government stakeholders
- Sharing dashboards across departments and agencies
- Optimizing reports and visualizations to support effective decision-making for government
Integrating with Excel for Government Use
- Using Report Builder to move data for government analysis
Troubleshooting for Government Users
Summary and Conclusion for Government Agencies
Requirements
- A foundational knowledge of web analytics principles
- Familiarity with Google Analytics is beneficial but not required
Audience for Government
- Analysts
- Marketers
14 Hours
Testimonials (2)
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
The trainer listened to my wishes and adjusted the training meeting my specific needs.