Course Outline

Introduction

  • Why web analytics for government?
  • Adobe Analytics vs. Google Analytics
  • Overview of Adobe Analytics Features and Architecture

Getting Started with Adobe Analytics for Government

  • Navigating the User Interface
  • Understanding Analysis Workspace, reports, dashboards, and tools
  • How Adobe collects data from website visitors for government

Working with Reports in Government Analytics

  • Using Report Builder for government purposes
  • Creating reports for mobile, video, path analysis, visitor profiles, retention, and more
  • Interpreting reports to inform public sector decision-making

Working with Metrics in Government Analytics

  • Understanding key terms and metrics for government use
  • Understanding conversion and traffic variables in a government context

Managing Campaigns for Government

  • Setting up campaigns to align with public sector goals
  • Tracking campaign performance for accountability
  • Setting targets and alerts for timely action

Analyzing Site Performance for Government

  • Understanding visitor behavior in government websites
  • Visitor acquisition strategies for government sites
  • Visitor identification methods for enhanced security and user experience
  • Visitor segmentation to tailor content and services
  • Reviewing conversion funnels to optimize public service delivery
  • Measuring channel performance to ensure effective communication

Collaborating with Others in Government

  • Creating engaging dashboards for government stakeholders
  • Sharing dashboards across departments and agencies
  • Optimizing reports and visualizations to support effective decision-making for government

Integrating with Excel for Government Use

  • Using Report Builder to move data for government analysis

Troubleshooting for Government Users

Summary and Conclusion for Government Agencies

Requirements

  • A foundational knowledge of web analytics principles
  • Familiarity with Google Analytics is beneficial but not required

Audience for Government

  • Analysts
  • Marketers
 14 Hours

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