Course Outline

Introduction

  • The Importance of Web Analytics for Government
  • Comparison of Adobe Analytics and Google Analytics for Government Use
  • Overview of Adobe Analytics Features and Architecture for Government Applications

Getting Started with Adobe Analytics for Government

  • Navigating the User Interface
  • Understanding Analysis Workspace, Reports, Dashboards, and Tools
  • How Adobe Collects Data from Website Visitors for Government Websites

Working with Reports in a Government Context

  • Using Report Builder for Government Data
  • Creating Reports for Mobile, Video, Path Analysis, Visitor Profiles, Retention, and More
  • Interpreting Reports to Inform Government Operations

Working with Metrics in Government Analytics

  • Understanding Key Terms and Metrics for Government Use
  • Understanding Conversion and Traffic Variables for Government Websites

Managing a Campaign for Government Initiatives

  • Setting Up a Campaign for Government Projects
  • Tracking a Campaign to Evaluate Effectiveness
  • Setting Targets and Alerts for Timely Notifications

Analyzing Site Performance for Government Websites

  • Understanding Visitor Behavior on Government Sites
  • Visitor Acquisition Strategies for Government Initiatives
  • Visitor Identification and Authentication for Government Services
  • Visitor Segmentation to Tailor Government Content
  • Reviewing Conversion Funnels to Optimize Government Processes
  • Measuring Channel Performance for Government Communications

Collaborating with Others in Government Agencies

  • Creating Engaging Dashboards for Government Teams
  • Sharing Dashboards Across Government Departments
  • Optimizing Reports and Visualizations for Effective Decision-Making in Government

Integrating with Excel for Government Reporting

  • Using Report Builder to Move Data for Government Analysis

Troubleshooting Common Issues for Government Users

Summary and Conclusion for Government Operations

Requirements

  • An understanding of web analytics concepts for government
  • Experience with Google Analytics is beneficial but not required

Audience

  • Data Analysts
  • Marketing Professionals
 14 Hours

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