Course Outline
Introduction
- The Importance of Web Analytics for Government
- Comparison of Adobe Analytics and Google Analytics for Government Use
- Overview of Adobe Analytics Features and Architecture for Government Applications
Getting Started with Adobe Analytics for Government
- Navigating the User Interface
- Understanding Analysis Workspace, Reports, Dashboards, and Tools
- How Adobe Collects Data from Website Visitors for Government Websites
Working with Reports in a Government Context
- Using Report Builder for Government Data
- Creating Reports for Mobile, Video, Path Analysis, Visitor Profiles, Retention, and More
- Interpreting Reports to Inform Government Operations
Working with Metrics in Government Analytics
- Understanding Key Terms and Metrics for Government Use
- Understanding Conversion and Traffic Variables for Government Websites
Managing a Campaign for Government Initiatives
- Setting Up a Campaign for Government Projects
- Tracking a Campaign to Evaluate Effectiveness
- Setting Targets and Alerts for Timely Notifications
Analyzing Site Performance for Government Websites
- Understanding Visitor Behavior on Government Sites
- Visitor Acquisition Strategies for Government Initiatives
- Visitor Identification and Authentication for Government Services
- Visitor Segmentation to Tailor Government Content
- Reviewing Conversion Funnels to Optimize Government Processes
- Measuring Channel Performance for Government Communications
Collaborating with Others in Government Agencies
- Creating Engaging Dashboards for Government Teams
- Sharing Dashboards Across Government Departments
- Optimizing Reports and Visualizations for Effective Decision-Making in Government
Integrating with Excel for Government Reporting
- Using Report Builder to Move Data for Government Analysis
Troubleshooting Common Issues for Government Users
Summary and Conclusion for Government Operations
Requirements
- An understanding of web analytics concepts for government
- Experience with Google Analytics is beneficial but not required
Audience
- Data Analysts
- Marketing Professionals
Testimonials (3)
Marko’s openness to answer all our questions
Lorena Calin - BAT
Course - Adobe After Effects Essentials
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Jarek was very, very determined to make me as knowlegable as possible to be able to use those programmes afterwards, even though the time was very limited to be successfull. He not even pushed breaks, so we could squeeze even more knowledge in. Fantastic! Very, very sweet!