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Course Outline

Getting Started with Adobe Express for government

  • Overview of Adobe Express capabilities and relevant use cases
  • Navigation of the dashboard and editor interface
  • Familiarization with workspace features, templates, and design formats

Developing Visual Content

  • Incorporating text, images, shapes, and icons
  • Designing graphics for social media platforms (e.g., Instagram, LinkedIn)
  • Leveraging animation and transitions to enhance engagement

Video and Multimedia Projects

  • Producing and editing short-form video content
  • Integrating voiceovers, audio tracks, and closed captions
  • Applying themes and layouts to support narrative structures

Branding and Templates for government

  • Configuring brand assets, including colors, fonts, and logos
  • Deploying standardized templates across organizational teams
  • Saving and reusing design components for efficiency

Publishing and Collaboration

  • Distributing projects and exporting assets for web and social media use
  • Facilitating collaborative workflows with team members
  • Utilizing Adobe Creative Cloud integration features

Design Best Practices

  • Optimizing the balance between text and visuals for clarity
  • Maintaining consistency and brand alignment across all materials
  • Adhering to accessibility standards and mobile-responsive design principles

Summary and Next Steps

Requirements

  • Proficiency in fundamental digital media principles
  • Working knowledge of web browsers and cloud-based applications

Audience

  • Marketing and public affairs personnel
  • Social media coordinators and content developers
  • Educators and administrative staff producing visual materials for government initiatives
 7 Hours

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