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Course Outline
Module 1: Fundamentals of Adobe Marketo Engage
- Overview of the platform and its user interface for government
- Introduction to marketing automation and lead lifecycle management for government
- Techniques for managing leads, accounts, and audiences effectively in a public sector context
- Methods for creating intelligent segmentations and dynamic lists for targeted communications
Module 2: Campaign Creation and Basic Automation
- Configuring email programs and web forms to enhance engagement for government
- Developing landing pages and dynamic content blocks to improve user experience for government
- Constructing automation workflows, including drip campaigns, to streamline communications for government
- Measuring campaign performance and optimizing outcomes to meet public sector objectives
Module 3: Advanced Automation and Personalization
- Designing multichannel nurturing programs (email, social, web) for comprehensive engagement in government
- Utilizing tokens and snippets to ensure content reuse and consistency across platforms for government
- Leveraging AI-driven personalization with Adobe Sensei to enhance user experiences for government
- Integrating CRM systems such as Salesforce and Microsoft Dynamics to support data-driven decision-making for government
Module 4: Analytics and Data Management
- Creating dashboards and performance reports to track key metrics for government
- Understanding multichannel attribution and calculating return on investment (ROI) for government campaigns
- Implementing data governance practices and ensuring security compliance in public sector operations
- Applying best practices for educational and commercial marketing campaigns to support public sector goals
Module 5: Practical Workshop – Campaign Simulation
- Configuring a real-world campaign for higher education institutions in the public sector
- Building automated workflows for student communication and follow-up to enhance engagement for government
- Evaluating and presenting results based on campaign objectives to inform future strategies for government
Summary and Next Steps
Requirements
- A foundational understanding of digital marketing and customer relationship management (CRM) concepts for government.
- Familiarity with email marketing and lead management workflows in a public sector context.
- An interest in automation and data-driven marketing strategies that align with government objectives.
Audience
- Faculty members and marketing professionals from the School of Commercial Engineering.
- Marketing automation specialists and CRM coordinators in public sector roles.
- Academic staff responsible for communication, outreach, or enrollment marketing within government institutions.
21 Hours
Testimonials (2)
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
The trainer listened to my wishes and adjusted the training meeting my specific needs.