Course Outline
Module 1: Core Principles of Adobe Marketo Engage
- Overview of the platform architecture and user interface navigation
- Foundational concepts of marketing automation and lead lifecycle governance
- Strategic management of leads, accounts, and target audiences
- Development of precise segmentation models and dynamic lists for government outreach
Module 2: Campaign Development and Initial Automation
- Configuration of email programs and web-based data capture forms
- Construction of landing pages utilizing dynamic content modules
- Implementation of automated workflows, including sequential drip campaigns
- Assessment of campaign efficacy and optimization strategies
Module 3: Advanced Automation and Personalized Engagement
- Design of multichannel nurturing initiatives across email, social, and web platforms
- Utilization of tokens and snippets to ensure content consistency and reusability
- Application of Adobe Sensei AI capabilities for personalized communication
- Integration with CRM ecosystems, including Salesforce and Microsoft Dynamics, for government data synchronization
Module 4: Analytics and Data Stewardship
- Development of executive dashboards and performance reporting mechanisms
- Analysis of multichannel attribution models and return on investment (ROI) calculations
- Establishment of data governance frameworks and adherence to security compliance standards
- Adoption of best practices for both educational and commercial marketing initiatives relevant to government operations
Module 5: Applied Workshop – Campaign Simulation
- Configuration of a comprehensive campaign model tailored for higher education entities
- Construction of automated workflows to facilitate student communication and follow-up procedures
- Evaluation and presentation of outcomes aligned with established campaign objectives
Summary and Next Steps
Requirements
- Fundamental comprehension of digital marketing frameworks and Customer Relationship Management (CRM) principles
- Working knowledge of email dissemination protocols and lead lifecycle management processes
- Engagement with automated systems and analytical approaches to marketing campaigns
Target Stakeholders
- Faculty representatives and commercial engineering sector professionals within the institution
- Practitioners specializing in marketing automation infrastructure and CRM coordination
- Academic administrators tasked with strategic communication, constituent outreach, and enrollment initiatives for government
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
