Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

This module outlines the concept of digital enterprise and its impact on business operations. It introduces the THRIVE framework, the governing structure for the course curriculum.

• Digital Transformation
• The Necessity of Transformation
• Core Transformation Attributes
• The Digital Economy
• THRIVE Framework

1. Transformation

The transformation module examines the fundamentals of organizational change, addressing the rationale, scope, and methodology of digital transformation. It analyzes the underlying mindsets required for successful implementation and the specific challenges entities face during the transition period.

• Transformation vs. Change Management
• Rationale for Transformation
• Scope of Transformation
• Methodology of Transformation
• Digital Transformation Mindsets
• Common Transformation Challenges
• Video: Five Challenges to Digital Transformation in the GCC
• Case Study: Hertz vs. Accenture

Opportunities in Transformation

This module addresses the strategic opportunities emerging from transformation initiatives and identifies key focus areas. It reviews the six primary exponential trends driving economic disruption and analyzes the risks associated with current market instability. Additionally, it assesses organizational readiness for change and identifies underlying structural factors in digital transformation.

• Six Areas of Transformation
• Digital Opportunity
• Six Exponential Drivers
• Video: Amazon’s Digital Distribution System
• Disruption Risk
• Transformation Readiness
• Latent Transformation Factors
• Day 1: Assessment - CXO Module 1 Review Questions

Day Two

1. Holistic

The 'H' in the THRIVE framework emphasizes a holistic approach to organizational integration. This perspective requires embedding digital transformation activities across the entire enterprise rather than treating them as isolated functions. For entities pursuing holistic integration, it is essential to understand transformation leadership capabilities and the strategies that define successful implementation. This module also examines business models, culture, and structural elements that must be strategically aligned during the transformation process.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organizational Structure
• Transformation Execution

Capabilities via Holistic Approach

Digitally mature enterprises must cultivate, support, and refine specific capabilities to ensure operational success. This module covers transformation management, innovation, and technical capabilities essential for sustained performance. It further explores the 360-degree approach to value creation, risk management, and governance required for a comprehensive organizational strategy.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

The Response module analyzes the strategic responses organizations must adopt in a rapidly expanding digital economy. This involves leveraging competitive intelligence and data to determine appropriate market reactions. Entities may select either defensive or offensive strategies, both of which are detailed in this module. It also examines digital business models and the operational advantages of rapid response in the current economic landscape.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: The Decline of Kodak
• Digital Business Models
• Speed in Response
• Internal Response
• Day 2: Assessment - CXO Module 2 and 3 Review Questions

Day Three

1. Innovation

Day Three begins with a module on the third principle of the THRIVE framework: Innovation. This section provides knowledge on achieving innovation excellence and highlights the critical importance of centering customer expectations. Customer-centricity drives the development of innovative products and services, making it essential for organizations undergoing business transformation. Innovation is further supported by operational excellence and effective business model adaptation, both of which are covered in this module.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Services
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving Through Innovation

The Thriving Through Innovation module teaches various methods and tools organizations can use to innovate in the marketplace. It examines emerging technologies, digital use cases, the SMAC stack, and app clouds available for digital business transformation. It also addresses the importance of innovation funding, culture, and process. The module concludes by emphasizing the significance of measuring innovation outcomes.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging Technologies to Monitor
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Value creation is central to an organization's mission. This module distinguishes between internal and external value creation required for success. It focuses primarily on external value, with internal value addressed in the subsequent module. The module explains key areas of external value, including customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• Day 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Review Questions

Day Four

Value Creation and Measurement

This module continues from the previous day by examining internal value creation and the methods for measuring value. While tangible efforts and value are easily quantified, this module also highlights the importance of accounting for intangible value generated during digital business transformation. It introduces business cases, which serve as the foundation for strategic planning, policy development, and operational execution.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realization
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework covers the principle of Enterprise. This principle encompasses the organization as a whole and is critical to digital business transformation, as it cannot be achieved if treated as an isolated strategy. Transformation must span all levels of the organization; therefore, this module instructs on transformation leaders, mindsets, capabilities, and culture. It also distinguishes between transformation leadership/management and technology leadership/management.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership Proficiency Questionnaire
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

This module reviews the various management disciplines required when an organization initiates transformation. Portfolio, program, and project management are vital to the transformation process. It also highlights Organizational Change Management (OCM), explaining the significant role that dedicated OCM committees play in business transformation. The module further emphasizes the need for established procedures and strategies while retaining the flexibility for agility and adaptation.

• Portfolio Management
• Program Management
• Project Management
• Agile Advantage
• Organizational Change Management
• Business Process Management
• Day 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Review Questions

Day Five

1. Transformation Roadmap

Day Five serves as the concluding day of the course. It provides a step-by-step guide through the ten phases of the transformation roadmap that organizations undergo during digital business transformation. The roadmap is designed to help all stakeholders understand each step of the transformation journey. The THRIVE framework provides the foundational principles for constructing a roadmap tailored to the organization's specific environment.

Phase 1 begins with an explanation of the roadmap, followed by the initial steps: aligning leadership, analyzing the market, establishing responses, and activating transformation readiness. The remaining five phases are detailed in the subsequent module.

• Phase 1: Understand the Roadmap
• Phase 2: Align Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued

The roadmap must be holistic, ensuring the application of all THRIVE principles. It assists in ensuring that THRIVE principles and lessons are implemented in the correct sequence. This module covers the remaining phases of the transformation roadmap: strategic innovation, preparation and prioritization of business cases, portfolio definition, and transformation execution and management. It includes a practical exercise in developing a digital business case to apply the lessons learned.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and Prioritize Digital Use Cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and Present Business Cases
• Phase 9: Define Portfolio, Process, and Governance
• Phase 10: Plan, Execute, and Manage Transformation

Course Conclusion

This module concludes the course by synthesizing the lessons learned. It compares two firms, one adhering to THRIVE principles and one not, to demonstrate the framework's importance, universality, and adaptability to organizational objectives. It also includes a brief video on the imperative for digital transformation in the current landscape.

• A Tale of Two Firms
• The Imperative for Digital Transformation