Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

This module defines the characteristics of a digitally mature organization and illustrates how digital capabilities drive business evolution. Participants are introduced to the THRIVE framework, which serves as the structural foundation for this curriculum.

• Digital Transformation Fundamentals
• The Necessity of Organizational Change
• Foundational Elements of Transformation
• The Digital Economic Landscape
• The THRIVE Framework Overview

1. Transformation

This section provides an in-depth analysis of digital transformation, addressing the rationale, scope, and methodology for modernizing business operations. The discussion examines the cognitive shifts required for successful adoption and identifies common obstacles organizations encounter during their transition.

• Differentiating Transformation from Change Management
• Rationale for Organizational Change
• Defining the Scope of Change
• Methodologies for Implementation
• Cognitive Shifts Required for Digital Success
• Common Obstacles in Digital Adoption
• Video: Key Challenges to Digital Transformation in the Gulf Cooperation Council (GCC)
• Case Study: Strategic Partnership Between Hertz and Accenture

Strategic Opportunities Arising from Transformation

This segment identifies opportunities inherent in transformation efforts and outlines key focus areas. It explores the six exponential technologies, analyzes economic disruption dynamics, and evaluates organizational readiness to manage these shifts. The concept of visible versus hidden challenges in digital transformation is also addressed.

• Six Core Areas of Transformation
• Identifying Digital Opportunities
• The Six D’s of Exponential Growth
• Video: Amazon’s Digital Logistics Network
• Risks Associated with Market Disruption
• Assessing Organizational Readiness
• Unseen Challenges in Digital Initiatives
• DAY 1: Assessment - CXO Module 1 Review Questions

Day Two

1. Holistic Integration

The 'H' in the THRIVE framework emphasizes a holistic organizational approach. This principle advocates for integrating digital initiatives into core operations rather than treating them as isolated projects. For organizations pursuing this path, it is essential to understand leadership capabilities and strategic definitions of transformation. The module further examines business models, corporate culture, and structural adjustments necessary for successful transition.

• Introduction
• Leadership in Transformation
• Competitive Strategy Development
• Business Model Design
• Case Study/Assignment: Uber’s Business Architecture
• Business Ecosystems
• Corporate Culture
• Organizational Structure
• Execution of Transformation

Capabilities Required for a Holistic Approach

Digitally mature organizations must cultivate specific capabilities to ensure transformation success. This module covers transformation management, innovation skills, and technical competencies essential for modern enterprises. It also introduces the concept of 360-degree value, risk, and governance, which ensures a comprehensive organizational approach.

• Customer Expectations
• Transformation Management Competencies
• Innovation Capabilities
• Technical Proficiencies
• Comprehensive Governance Frameworks
• Integrated Risk Management
• Total Value Realization
• Video: Microsoft Services Architecture

1. Response

This module examines how organizations should respond to the growth of the digital economy. It covers the collection and use of competitive intelligence to inform strategic decision-making. Organizations may adopt defensive or offensive strategies, both of which are detailed in this section. The discussion also includes digital business models and the advantage of rapid market response.

• Introduction
• Strategic Response Mechanisms
• Competitive Intelligence Gathering
• Offensive Strategic Responses
• Defensive Strategic Responses
• Video: The Decline of Kodak
• Digital Business Models
• Rapid Market Response
• Internal Organizational Response
• DAY 2: Assessment - CXO Modules 2 and 3 Review Questions

Day Three

1. Innovation

Day Three focuses on the third principle of the THRIVE framework: Innovation. This module provides strategies for achieving innovation excellence, emphasizing customer-centricity as a core driver. Customer needs guide the development of innovative products and services, which is critical for organizations undergoing business transformation. The module also addresses operational excellence and effective business model innovation.

• Introduction
• Achieving Innovation Excellence
• Customer-Centric Design
• Innovative Products and Services
• Operations and Workforce Optimization
• Business Model Innovation
• Case Study Assignment: Alibaba Group
• Platform Business Models

Sustaining Innovation

This section outlines tools and methodologies for fostering innovation in the marketplace. It covers emerging technologies, digital use cases, the SMAC stack (Social, Mobile, Analytics, Cloud), and application clouds. The discussion also addresses critical success factors such as innovation funding, cultural alignment, and process design. The module concludes with methods for measuring innovation impact.

• Digital Use Cases
• Application Clouds
• The SMAC Stack
• The Internet of Everything (IoE)
• Emerging Technologies
• Video: Emerging Technologies to Monitor
• Innovation Funding Strategies
• Culture and Processes for Innovation
• Measuring Innovation Outcomes

1. Value

Value creation is central to any organizational mission. This module distinguishes between internal and external value generation, which are both required for success. The focus here is on external value, while internal value is addressed in the subsequent module. Key areas of external value discussed include customer value, pricing strategy, platform value, experience value, and offering value.

• Introduction
• Distinguishing Internal and External Value
• Customer Value Overview
• Pricing Strategy
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Questions 3, 4, 5, 6, 8, 13) Review Questions

Day Four

Value Creation and Measurement

This module builds upon the previous day’s content by examining internal value creation and measurement techniques. While tangible metrics are straightforward to assess, this section also highlights the importance of measuring intangible value during digital transformations. The concept of business cases is introduced as a foundational element for organizational strategy, planning, and policy development.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management Practices
• Intangible Value Assessment
• Benefits Realization
• Business Case Development
• Video: Business Case Methodologies

1. Enterprise-Wide Application

The final principle of the THRIVE framework addresses Enterprise-wide application. This concept views the organization as a unified entity, emphasizing that transformation cannot succeed if treated in isolation. Transformation must permeate all organizational levels. This module discusses leadership, mindset, capabilities, and culture required for success, and distinguishes between transformation leadership and technology leadership.

• Introduction
• Transformation Leadership
• Transformation Management
• Technology Leadership
• Technology Management
• Leadership Competency Model
• Case Study: Yahoo’s Strategic Shifts
• Transformation Governance

Enterprise Management

This section covers management disciplines essential for organizational transformation, including portfolio, program, and project management. It highlights the role of Organizational Change Management (OCM) committees in facilitating business change. The module emphasizes the balance between established procedures and strategic agility required to adapt to market changes.

• Portfolio Management
• Program Management
• Project Management
• Agile Methodology Advantages
• Organizational Change Management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Questions 1, 2, 7, 9, 10, 11, 12, 14, 15) and Module 6 Review Questions

Day Five

1. Transformation Roadmap Implementation

The final day of the course outlines the ten-phase transformation roadmap applicable to organizations undertaking digital business transformation. This roadmap guides stakeholders through each step of the journey. The THRIVE framework provides the principles necessary to customize a roadmap that aligns with the specific organizational environment.

Phase 1 introduces the roadmap structure, followed by steps for leadership alignment, market analysis, response establishment, and activating transformation readiness. The subsequent phases are detailed in the following section.

• Phase 1: Understanding the Roadmap
• Phase 2: Aligning Leadership
• Phase 3: Market Analysis
• Phase 4: Developing Response Strategies
• Phase 5: Activating Transformation Readiness

Continuation of the Transformation Roadmap

A robust roadmap must be holistic, applying all THRIVE principles in the correct sequence. This section details the remaining phases: strategic innovation, preparation, prioritization, and presentation of business cases, portfolio definition, and transformation execution and management. A practical digital business case exercise is included to apply these lessons.

• Phase 6: Strategic Innovation
• Phase 7: Preparing and Prioritizing Digital Use Cases
• Exercise: Digital Use Cases
• Phase 8: Preparing and Presenting Business Cases
• Phase 9: Defining Portfolio, Process, and Governance
• Phase 10: Planning, Executing, and Managing Transformation

Course Conclusion

This final module summarizes the course content by comparing two organizations: one adhering to the THRIVE principles and one that does not. This comparison highlights the framework’s universal applicability and adaptability to organizational objectives. The session concludes with a brief overview of the imperative for digital transformation in the current economic climate.

• Comparative Analysis of Organizational Approaches
• The Imperative for Digital Transformation