Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

This module will provide an overview of what it means for organizations to be digital and how this transformation impacts their operations. You will be introduced to the THRIVE framework, which serves as the foundation for the course.

• Digital Transformation
• The Importance of Transformation
• The Components of Transformation
• The Digital Economy
• THRIVE Framework

1. Transformation

In the transformation module, we will delve deeply into the concept of digital transformation, addressing questions such as why it is necessary, what aspects need to be transformed, and how to implement these changes. We will explore the mindsets that drive transformation and the challenges organizations face during this process.

• Transformation vs. Change
• The Necessity of Transformation
• What Needs to be Transformed?
• How to Transform?
• Digital Transformation Mindsets
• Challenges in Transformation
• Video: 5 Challenges to Digital Transformation in the GCC
• Case Study: Hertz vs. Accenture

Opportunities with Transformation

This module will explore the opportunities that arise from digital transformation and the key areas of focus. We will examine the six main exponentials, how the economy is continuously disrupted, and the challenges associated with these disruptions. Additionally, we will assess the readiness of organizations to transform and the obstacles they may encounter.

• 6 Areas of Transformation
• Digital Opportunities
• 6 D’s of Exponentials
• Video: Amazon’s Digital Distribution System
• The Threat of Disruption
• Transformation Readiness
• Transformation Obstacles
• DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

1. Holistic

The ‘H’ in the THRIVE framework emphasizes a holistic approach within organizations. This perspective encourages integration of digital transformation activities rather than isolating them. For organizations striving to be holistic, it is crucial to understand transformation leadership capabilities and strategies that define transformation. We will also examine business models, culture, and structure that are essential for successful transformation.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organizational Structure
• Transformation Execution

Capabilities with a Holistic Approach

Digitally transformed organizations need to foster, support, and develop specific capabilities to achieve success in their transformation efforts. This module covers transformation management, innovation, and technical capabilities that are critical for business success. We will also explore the 360-degree approach to value, risk, and governance, which ensures a comprehensive and integrated strategy.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

In the Response module, we will explore how organizations respond to the growing digital economy. This includes gaining competitive intelligence and data to strategically address market changes. Organizations may choose either a defensive or offensive response, both of which are discussed in this module. We will also examine digital business models and the benefits of rapid responses in today’s environment.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: Kodak’s Downfall
• Digital Business Models
• Responding at Speed
• Internal Response
• DAY 2: Assessment - CXO Module 2 and 3 Revision Questions

Day Three

1. Innovation

Day Three begins with a module on the third principle of the THRIVE framework—Innovation. This module will equip you with knowledge on achieving innovation excellence and the importance of placing customer expectations at the core. Customer-centricity is essential for guiding innovative products and services, which are vital to any organization undergoing business transformation. We will also explore operational excellence and effective business model innovations.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Services
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving with Innovation

This module will teach various methods and tools organizations can use to innovate in the marketplace. We will explore emerging technologies, digital use cases, the SMAC stack, and app clouds that are available today and can be effectively utilized for digital business transformations. We will also discuss the importance of innovation funding, culture, and process, as well as the significance of measuring innovations.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging Technologies to Look Out For
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Value creation is central to any organization’s mission. In this module, we will learn about both internal and external value that organizations need to create to succeed. We will focus on external value in this module and internal value in the following one. The various areas of external value covered include customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions

Day Four

Value Creation and Measurement

This module continues from the previous day by focusing on internal value creation and measuring the value created. While tangible efforts and value are easier to measure, this module also highlights intangible value that is crucial during digital business transformations. Business cases are introduced as they form the basis for any strategy, plan, or policy an organization may undertake.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realization
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework covers the principle of Enterprise, which encompasses the organization as a whole. This is crucial in digital business transformation as it cannot be achieved if treated as an isolated strategy. Transformation must occur across all levels of the organization. This module teaches about transformation leaders, mindsets, capabilities, and culture that must be adopted. We will also compare transformation leaders and management with technology leaders and management.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership PQ
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

This module covers the different areas of management required when an organization decides to transform. Portfolio, program, and project management are vital to the transformation process. We will also discuss Organizational Change Management, which explains why a specific OCM committee can play a significant role in the transformation of a business. While it is important to have firm procedures and strategies, organizations also need to allow for agility and change.

• Portfolio Management
• Program Management
• Project Management
• Agile Advantage
• Organizational Change Management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions

Day Five

1. Transformation Roadmap

Day Five is the concluding day of the course. We will walk through the 10 phases of the transformation roadmap that any organization will undergo in its digital business transformation process. The roadmap is designed to help everyone in the organization understand each step of the transformation journey. The THRIVE framework provides principles to build a roadmap tailored to the organization’s environment.

Phase 1 starts with an explanation of the roadmap, followed by aligning leadership, analyzing the market, establishing response strategies, and activating transformation readiness. The remaining five phases are covered in the next module.

• Phase 1: Understand the Roadmap
• Phase 2: Align Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued...

A holistic roadmap ensures that all THRIVE principles are applied. The roadmap helps ensure that the THRIVE principles and lessons are implemented in the correct sequence. This module covers the remaining phases of the transformation roadmap: innovating strategically, preparing and prioritizing digital use cases, presenting business cases, defining portfolios and processes, and executing and managing the transformation. We will also complete a digital business case to apply all the lessons learned.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and Prioritize Digital Use Cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and Present Business Cases
• Phase 9: Define Portfolio, Processes, and Governance
• Phase 10: Plan, Execute, and Manage Transformation

Course Conclusion

This module summarizes all the lessons learned in the course. We will compare two firms, one that follows the THRIVE principles and one that does not, to understand why the framework is important, universal, and adaptable to an organization’s objectives. We will also watch a short clip on why organizations need to be digitally transformed today.

• A Tale of Two Firms
• Why Be Digitally Transformed for Government?