Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

This module will provide an overview of what it means for a company to become digital and how this transformation impacts the business. You will be introduced to the THRIVE framework, which serves as the foundational structure for the course.

• Digital Transformation
• Importance of Transformation
• The Transformation DNA
• The Digital Economy
• THRIVE Framework

1. Transformation

In the transformation module, we will delve into the concept of digital transformation and address key questions such as why it is necessary, what aspects should be transformed, and how to effectively implement these changes. We will also explore the mindsets that drive transformation and the challenges companies face during this process.

• Transformation vs Change
• Why Transform?
• What to Transform?
• How to Transform?
• Digital Transformation Mindsets
• Common Challenges in Transformation
• Video: 5 challenges to digital transformation in the GCC
• Case Study: Hertz vs Accenture

Opportunities with Transformation

This module will highlight the opportunities that arise from digital transformation and the key areas of focus. We will examine six main exponential trends, how our economy is continuously disrupted, and the challenges posed by these disruptions. Additionally, we will discuss the readiness of companies to undergo transformation and the obstacles they may encounter.

• Six Areas of Transformation
• Digital Opportunity
• 6 D’s of Exponentials
• Video: Amazon’s Digital Distribution System
• The Threat of Disruption
• Transformation Readiness
• Transformation Obstacles
• DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

1. Holistic

The ‘H’ in the THRIVE framework emphasizes a holistic approach within organizations. This perspective encourages companies to integrate digital transformation efforts throughout the organization rather than treating them as isolated activities. For government, it is crucial to understand transformation leadership capabilities and strategic approaches that define successful transformations. We will also explore business models, culture, and structure that are essential for organizations on their transformation journey.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organizational Structure
• Transformation Execution

Capabilities with a Holistic Approach

Digitally transformed organizations need to develop and support specific capabilities to achieve success. This module will cover transformation management, innovation, and technical capabilities that are crucial for businesses. We will also discuss the 360-degree approach to value, risk, and governance, which ensures a comprehensive and integrated strategy.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

In the Response module, we will examine how companies can respond to the growing digital economy. This includes gaining competitive intelligence and data to strategically address market changes. Companies may adopt either a defensive or offensive response, both of which are explored in this module. We will also discuss digital business models and the benefits of rapid responses in today’s dynamic environment.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: Kodak’s downfall
• Digital Business Models
• Responding at Speed
• Internal Response
• DAY 2: Assessment - CXO Module 2 and 3 Revision Questions

Day Three

1. Innovation

Day Three focuses on the third principle of the THRIVE framework—Innovation. This module will equip you with knowledge on achieving innovation excellence and the importance of customer-centricity in driving innovative products and services. We will also explore how operational excellence and effective business model innovations contribute to successful transformations.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Services
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving with Innovation

Thriving with Innovation explores the various tools and methods companies can use to innovate in the marketplace. We will examine emerging technologies, digital use cases, the SMAC stack, and app clouds that are available for digital business transformations. Additionally, we will discuss the importance of innovation funding, culture, and process, as well as the significance of measuring innovations.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging technologies to look out for
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Creating value is central to any organization’s mission. In this module, we will learn about both internal and external value creation that companies need to achieve success. We will focus on external value, including customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions

Day Four

Value Creation and Measurement

This module builds on the previous day’s content by focusing on internal value creation and measuring the value created. While tangible efforts and value are easier to quantify, this module also highlights the importance of intangible value in digital business transformations. Business cases will be introduced as they form the basis for any strategy, plan, or policy that a company may adopt.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realization
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework is Enterprise, which encompasses the organization as a whole. For government, digital business transformation cannot be achieved if it is treated as an isolated strategy; it must be integrated across all levels of the organization. This module will cover transformation leaders, mindsets, capabilities, and culture that are essential for successful transformations. We will also compare transformation leaders and management with technology leaders and management.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership PQ
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

This module will cover the different areas of management required for a company’s transformation. Portfolio, program, and project management are crucial to the transformation process. We will also discuss Organizational Change Management (OCM) and the role of an OCM committee in facilitating business transformation. Additionally, while it is important to have robust procedures and strategies, companies must also remain agile and adaptable.

• Portfolio Management
• Program Management
• Project Management
• Agile Advantage
• Organizational Change Management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions

Day Five

1. Transformation Roadmap

Day Five is the concluding day of the course. We will walk through the 10 phases of the transformation roadmap, which any company will follow during its digital business transformation process. A roadmap helps all stakeholders understand each step of the transformation journey. The THRIVE framework provides principles to create a roadmap that fits the unique environment of your organization.

Phase 1 introduces the roadmap and outlines the initial steps: aligning leadership, analyzing the market, establishing response strategies, and activating transformation readiness. The remaining five phases are covered in the next module.

• Phase 1: Understand the Roadmap
• Phase 2: Align the Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued...

A comprehensive roadmap ensures that all THRIVE principles are applied. This module will cover the remaining phases of the transformation roadmap, including strategic innovation, preparing and prioritizing digital use cases, presenting business cases, defining portfolios, and executing and managing the transformation. We will also conduct a practical exercise to apply these concepts.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and Prioritize Digital Use Cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and Present Business Cases
• Phase 9: Define Portfolio, Process, and Governance
• Phase 10: Plan, Execute, and Manage Transformation

Course Conclusion

This module will summarize the key lessons from the course. We will compare two firms—one that follows the THRIVE principles and one that does not—to illustrate why the framework is important, universal, and adaptable to fit a company’s objectives. We will also watch a short clip on the importance of digital transformation for government.

• A Tale of Two Firms
• Why Be Digitally Transformed?