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Course Outline
Introduction to CMS Platforms for Government
- What is a CMS?
- Overview of popular CMS platforms: WordPress, Joomla, Drupal
- The role of a CMS in content management for government
- Key features of a CMS
- CMS use cases: Blogs, eCommerce, corporate websites for government entities
CMS Setup and Configuration for Government
- Choosing a CMS platform suitable for government needs
- Installing and setting up a CMS in a secure environment for government
- Overview of the CMS dashboard and interface for government users
- Managing themes and plugins/add-ons appropriate for government use
- Customizing the CMS interface to fit organizational needs for government agencies
Creating and Managing Content for Government
- Creating pages and posts for government websites
- Editing content: WYSIWYG editor vs. code editor for government users
- Working with media: Images, videos, and PDFs in a government context
- Organizing content with categories, tags, and menus for government sites
- Scheduling and publishing content for government audiences
- Revision history and version control for government documents
Design and Layout Customization for Government
- Understanding themes and templates suitable for government websites
- Customizing layouts and widgets for government use
- Adding and configuring widgets and modules for government sites
- Creating a responsive design for government web pages
- Managing navigation menus and sidebars for government users
SEO and Optimization for Government
- On-page SEO best practices for CMS content in government websites
- Using SEO plugins/tools for CMS in a government context
- Optimizing content for speed and mobile friendliness for government sites
- Using meta tags and sitemaps for government web pages
- Implementing structured data (schema) for government content
User Roles and Permissions for Government
- Overview of CMS user roles suitable for government (Administrator, Editor, Contributor, etc.)
- Setting permissions for collaborative content management in a government setting
- Managing user access and security protocols for government websites
CMS Maintenance and Security for Government
- Regular CMS maintenance tasks (backups, updates, etc.) for government sites
- Securing a CMS: Best practices for government agencies
- Troubleshooting common CMS issues in a government context
- Managing plugins, extensions, and compatibility issues for government platforms
- Understanding CMS data privacy and compliance for government entities
Content Performance and Analytics for Government
- Integrating analytics tools (Google Analytics, CMS analytics) for government websites
- Tracking content engagement and performance metrics for government audiences
- Analyzing user behavior and traffic sources for government sites
- Using data to improve content strategy for government communications
Summary and Next Steps for Government
Requirements
- Fundamental understanding of using web browsers and navigating websites for government
Audience
- Content Managers
- Administrators
14 Hours