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Course Outline

Overview of CMS Platforms

  • Definition of a CMS
  • Survey of prominent CMS platforms: WordPress, Joomla, Drupal
  • Function of a CMS in content governance
  • Primary functionalities of a CMS
  • Typical applications: Blogs, e-commerce, institutional websites

Setup and Configuration of CMS

  • Selection of a CMS platform
  • Installation and initial configuration
  • Review of the CMS dashboard and interface
  • Oversight of themes and plugins/add-ons
  • Tailoring the CMS interface to meet organizational requirements

Content Generation and Administration

  • Development of pages and posts
  • Content editing: WYSIWYG editor vs. code editor
  • Management of media assets: Images, videos, and PDFs
  • Structuring content via categories, tags, and menus
  • Planning and publishing content
  • Revision tracking and version control

Design and Layout Adaptation

  • Comprehension of themes and templates
  • Modification of layouts and widgets
  • Incorporation and configuration of widgets and modules
  • Establishing a responsive design
  • Oversight of navigation menus and sidebars

SEO and Performance Optimization

  • On-page SEO standards for CMS content
  • Utilization of SEO plugins/tools for CMS
  • Content optimization for speed and mobile compatibility
  • Application of meta tags and sitemaps
  • Implementation of structured data (schema)

User Roles and Authorization

  • Survey of CMS user roles (Administrator, Editor, Contributor, etc.)
  • Configuration of permissions for collaborative content management
  • Oversight of user access and security protocols

CMS Maintenance and Security

  • Recurring CMS maintenance tasks (backups, updates, etc.)
  • CMS security: Best practices
  • Resolution of common CMS issues
  • Oversight of plugins, extensions, and compatibility issues
  • Compliance with CMS data privacy and regulations

Content Performance and Analytics

  • Integration of analytics tools (Google Analytics, CMS analytics)
  • Monitoring of content engagement and performance indicators
  • Analysis of user behavior and traffic origins
  • Application of data to enhance content strategy

Conclusion and Future Actions

Requirements

  • Basic proficiency in the use of web browsers and navigation of websites

Target Audience

  • Content managers
  • Administrators
 14 Hours

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