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Course Outline
Overview of CMS Platforms
- Definition of a CMS
- Survey of prominent CMS platforms: WordPress, Joomla, Drupal
- Function of a CMS in content governance
- Primary functionalities of a CMS
- Typical applications: Blogs, e-commerce, institutional websites
Setup and Configuration of CMS
- Selection of a CMS platform
- Installation and initial configuration
- Review of the CMS dashboard and interface
- Oversight of themes and plugins/add-ons
- Tailoring the CMS interface to meet organizational requirements
Content Generation and Administration
- Development of pages and posts
- Content editing: WYSIWYG editor vs. code editor
- Management of media assets: Images, videos, and PDFs
- Structuring content via categories, tags, and menus
- Planning and publishing content
- Revision tracking and version control
Design and Layout Adaptation
- Comprehension of themes and templates
- Modification of layouts and widgets
- Incorporation and configuration of widgets and modules
- Establishing a responsive design
- Oversight of navigation menus and sidebars
SEO and Performance Optimization
- On-page SEO standards for CMS content
- Utilization of SEO plugins/tools for CMS
- Content optimization for speed and mobile compatibility
- Application of meta tags and sitemaps
- Implementation of structured data (schema)
User Roles and Authorization
- Survey of CMS user roles (Administrator, Editor, Contributor, etc.)
- Configuration of permissions for collaborative content management
- Oversight of user access and security protocols
CMS Maintenance and Security
- Recurring CMS maintenance tasks (backups, updates, etc.)
- CMS security: Best practices
- Resolution of common CMS issues
- Oversight of plugins, extensions, and compatibility issues
- Compliance with CMS data privacy and regulations
Content Performance and Analytics
- Integration of analytics tools (Google Analytics, CMS analytics)
- Monitoring of content engagement and performance indicators
- Analysis of user behavior and traffic origins
- Application of data to enhance content strategy
Conclusion and Future Actions
Requirements
- Basic proficiency in the use of web browsers and navigation of websites
Target Audience
- Content managers
- Administrators
14 Hours
Testimonials (1)
The energy the trainer had, the engagement and the willingness to assist when we got stuck