Course Outline

Introduction to CMS Platforms for Government

  • What is a CMS?
  • Overview of popular CMS platforms: WordPress, Joomla, Drupal
  • The role of a CMS in content management for government
  • Key features of a CMS
  • CMS use cases: Blogs, eCommerce, corporate websites for government entities

CMS Setup and Configuration for Government

  • Choosing a CMS platform suitable for government needs
  • Installing and setting up a CMS in a secure environment for government
  • Overview of the CMS dashboard and interface for government users
  • Managing themes and plugins/add-ons appropriate for government use
  • Customizing the CMS interface to fit organizational needs for government agencies

Creating and Managing Content for Government

  • Creating pages and posts for government websites
  • Editing content: WYSIWYG editor vs. code editor for government users
  • Working with media: Images, videos, and PDFs in a government context
  • Organizing content with categories, tags, and menus for government sites
  • Scheduling and publishing content for government audiences
  • Revision history and version control for government documents

Design and Layout Customization for Government

  • Understanding themes and templates suitable for government websites
  • Customizing layouts and widgets for government use
  • Adding and configuring widgets and modules for government sites
  • Creating a responsive design for government web pages
  • Managing navigation menus and sidebars for government users

SEO and Optimization for Government

  • On-page SEO best practices for CMS content in government websites
  • Using SEO plugins/tools for CMS in a government context
  • Optimizing content for speed and mobile friendliness for government sites
  • Using meta tags and sitemaps for government web pages
  • Implementing structured data (schema) for government content

User Roles and Permissions for Government

  • Overview of CMS user roles suitable for government (Administrator, Editor, Contributor, etc.)
  • Setting permissions for collaborative content management in a government setting
  • Managing user access and security protocols for government websites

CMS Maintenance and Security for Government

  • Regular CMS maintenance tasks (backups, updates, etc.) for government sites
  • Securing a CMS: Best practices for government agencies
  • Troubleshooting common CMS issues in a government context
  • Managing plugins, extensions, and compatibility issues for government platforms
  • Understanding CMS data privacy and compliance for government entities

Content Performance and Analytics for Government

  • Integrating analytics tools (Google Analytics, CMS analytics) for government websites
  • Tracking content engagement and performance metrics for government audiences
  • Analyzing user behavior and traffic sources for government sites
  • Using data to improve content strategy for government communications

Summary and Next Steps for Government

Requirements

  • Fundamental understanding of using web browsers and navigating websites for government

Audience

  • Content Managers
  • Administrators
 14 Hours

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