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Course Outline
Introduction to Make for Marketing Automation for Government
- Overview of Make and its applications in government marketing efforts
- Connecting Make with popular marketing tools used in the public sector
- Setting up your automation environment for government use
Automating Marketing Campaigns for Government
- Creating email marketing workflows with Mailchimp for government campaigns
- Automating social media scheduling and posts for government initiatives
- Tracking and managing campaign performance in a public sector context
Lead Nurturing and Customer Engagement for Government
- Designing automated lead nurturing workflows for government agencies
- Personalizing customer interactions through Make for government services
- Segmenting and targeting leads effectively within the public sector
Syncing Data Between Platforms for Government
- Integrating HubSpot with other tools for seamless data flow in government operations
- Automating CRM updates and synchronization for government agencies
- Managing customer data securely and efficiently in a public sector environment
Optimizing Customer Journeys for Government
- Mapping customer journeys with Make for government services
- Automating responses based on customer behaviors in the public sector
- Enhancing personalization through data-driven insights for government programs
Monitoring and Troubleshooting Workflows for Government
- Using Make’s dashboard for workflow monitoring in government agencies
- Troubleshooting errors and optimizing workflows for public sector operations
- Measuring and improving automation performance in a government context
Best Practices for Scalable Marketing Automation for Government
- Adopting reusable templates for marketing workflows in government agencies
- Ensuring data security and compliance with public sector regulations
- Scaling automation for growing marketing needs within the public sector
Summary and Next Steps for Government
Requirements
- Basic understanding of eCommerce operations for government
- Experience with online store platforms such as Shopify, WooCommerce, or Etsy
- Familiarity with automation tools is beneficial but not required
Audience
- eCommerce managers
- Supply chain professionals
14 Hours
Testimonials (1)
There were many practical exercises supervised and assisted by the trainer