Course Outline

Introduction to Make for Marketing Automation for Government

  • Overview of Make and its applications in government marketing efforts
  • Connecting Make with popular marketing tools used in the public sector
  • Setting up your automation environment for government use

Automating Marketing Campaigns for Government

  • Creating email marketing workflows with Mailchimp for government campaigns
  • Automating social media scheduling and posts for government initiatives
  • Tracking and managing campaign performance in a public sector context

Lead Nurturing and Customer Engagement for Government

  • Designing automated lead nurturing workflows for government agencies
  • Personalizing customer interactions through Make for government services
  • Segmenting and targeting leads effectively within the public sector

Syncing Data Between Platforms for Government

  • Integrating HubSpot with other tools for seamless data flow in government operations
  • Automating CRM updates and synchronization for government agencies
  • Managing customer data securely and efficiently in a public sector environment

Optimizing Customer Journeys for Government

  • Mapping customer journeys with Make for government services
  • Automating responses based on customer behaviors in the public sector
  • Enhancing personalization through data-driven insights for government programs

Monitoring and Troubleshooting Workflows for Government

  • Using Make’s dashboard for workflow monitoring in government agencies
  • Troubleshooting errors and optimizing workflows for public sector operations
  • Measuring and improving automation performance in a government context

Best Practices for Scalable Marketing Automation for Government

  • Adopting reusable templates for marketing workflows in government agencies
  • Ensuring data security and compliance with public sector regulations
  • Scaling automation for growing marketing needs within the public sector

Summary and Next Steps for Government

Requirements

  • Basic understanding of eCommerce operations for government
  • Experience with online store platforms such as Shopify, WooCommerce, or Etsy
  • Familiarity with automation tools is beneficial but not required

Audience

  • eCommerce managers
  • Supply chain professionals
 14 Hours

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