Course Outline
Introduction
Overview of WeChat Functions for Government
Understanding the WeChat Ecosystem for Government Use
Getting to Know Unique Features of WeChat for Government Applications
Case Studies of WeChat in Public Sector Workflows
Adding Contacts on WeChat for Government Collaboration
Posting Updates in WeChat Moments for Government Communication
Enabling WeChat Broadcast Messages for Efficient Government Outreach
Reaching out to New Audiences through WeChat for Government Services
Activating WeChat Wallet and WeChat Pay for Secure Government Transactions
Building a WeChat Mini Program for Government Services
Creating and Managing a WeChat Official Account for Government Entities
Selling on WeChat for Government-Related Initiatives
Applying Different Marketing Techniques for Various Government Industries
Summary and Conclusion for Government Use of WeChat
Requirements
- Fundamental understanding of social media platforms and their applications for government.
Audience
- Entrepreneurs focusing on public sector initiatives
- Marketing managers in government agencies
- Sales representatives targeting federal, state, and local government contracts
Testimonials (1)
I really liked and appreciated how Renee adapted to our questions, on the fly looking for examples of things we asked and sharing examples via WeChat. Not only did she do this, she went out of her way to include screenshots of what to click/where things were given that we did not speak Chinese. It was a collaborative session with Renee pausing so we could ask questions, and allowing us to go slightly off topic sometimes so we got the most out of the session.
