Course Outline
Introduction
Overview of WeChat Functions for Government
Understanding the WeChat Ecosystem for Government
Getting to Know Unique Features of WeChat for Government
Case Studies for Government Applications
Adding Contacts on WeChat for Government Use
Posting Updates in WeChat Moments for Government Communication
Enabling WeChat Broadcast Messages for Government Outreach
Reaching Out to New Audiences with WeChat for Government
Activating WeChat Wallet and WeChat Pay for Government Services
Building a WeChat Mini Program for Government Operations
Creating and Managing a WeChat Official Account for Government Entities
Selling on WeChat for Government-Related Initiatives
Applying Different Marketing Techniques for Various Government Industries
Summary and Conclusion for Government Use of WeChat
Requirements
- Fundamental understanding of social media platforms and their functionalities.
Intended Audience
- Entrepreneurs seeking to enhance their digital presence
- Marketing managers aiming to optimize social media strategies for government and private sector campaigns
- Sales representatives looking to leverage social media for lead generation and client engagement
Testimonials (1)
I really liked and appreciated how Renee adapted to our questions, on the fly looking for examples of things we asked and sharing examples via WeChat. Not only did she do this, she went out of her way to include screenshots of what to click/where things were given that we did not speak Chinese. It was a collaborative session with Renee pausing so we could ask questions, and allowing us to go slightly off topic sometimes so we got the most out of the session.
