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Course Outline
B2B Branding Characteristics
- Differences between B2C and B2B branding for government
- B2B brand relevance for government operations
- The power of the business brand in public sector governance
B2B Branding Dimensions
- Brand distinction for government agencies
- Effective brand communication strategies for government
- Methods for evaluating brand performance for government
- Specialized brand capabilities for government services
B2B Branding Process
- Strategic brand planning for government organizations
- Comprehensive brand analysis for government entities
- Developing a robust brand strategy for government
- Building and maintaining strong brands for government agencies
- Conducting thorough brand audits for government
B2B Success Stories
- Samsung's impact on public sector technology solutions
- IBM’s contributions to government innovation
- Siemens' advancements in government infrastructure projects
- Lenovo’s support for government IT modernization efforts
Branding Pitfalls
- Understanding that a brand is not solely an owned asset for government
- Recognizing the need for active brand management in government
- Distinguishing between brand awareness and brand relevance for government services
- Evaluating the role of external consultants in government branding efforts
Branding in the Big Picture
- The importance of corporate social responsibility in government branding
- Perspectives on branding in East Asian government contexts
- The intersection of design and branding for government initiatives
- Leadership roles in shaping government brand identity
Requirements
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7 Hours
Testimonials (1)
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.
