Course Outline

Introduction

  • What is Microsoft Dynamics 365 Customer Insights and why use it for government?
  • Overview of Customer Insights features and components
  • Installing and configuring Customer Insights for government
  • Setting up a basic Customer Insights project for government

Unifying and Enriching Customer Data

  • Customer data platform (CDP) concepts and benefits for government
  • Data sources, entities, and fields in Customer Insights for government
  • Unifying and mapping customer data for government
  • Enriching customer data with AI and third-party data for government

Creating and Managing Segments and Lists

  • Segmentation and list management concepts and benefits for government
  • Segments and lists in Customer Insights for government
  • Segment criteria and filters for government
  • Exporting and importing segments and lists for government

Creating and Managing Forms and Pages

  • Form and page creation concepts and benefits for government
  • Forms and pages in Customer Insights for government
  • Form and page design and customization for government
  • Publishing and embedding forms and pages for government

Managing Leads, Contacts, and Accounts

  • Lead, contact, and account management concepts and benefits for government
  • Leads, contacts, and accounts in Customer Insights for government
  • Qualifying and converting leads for government
  • Associating and disassociating leads, contacts, and accounts for government

Creating and Managing Marketing Email Messages

  • Marketing email message creation concepts and benefits for government
  • Marketing email messages in Customer Insights for government
  • Marketing email message design and customization for government
  • Sending and tracking marketing email messages for government

Managing Customer Journeys

  • Customer journey management concepts and benefits for government
  • Customer journeys in Customer Insights for government
  • Customer journey design and customization for government
  • Publishing and monitoring customer journeys for government

Managing Events and Webinars

  • Event and webinar management concepts and benefits for government
  • Events and webinars in Customer Insights for government
  • Event and webinar design and customization for government
  • Publishing and hosting events and webinars for government

Configuring Dynamics 365 Customer Voice

  • Dynamics 365 Customer Voice concepts and benefits for government
  • Surveys in Dynamics 365 Customer Voice for government
  • Survey design and customization for government
  • Sending and analyzing surveys for government

Integrating Customer Insights with Other Applications and Services

  • Integration concepts and benefits for government
  • Integration with Dynamics 365 Sales, Customer Service, and Marketing for government
  • Integration with Power Apps, Power Automate, and Power Virtual Agents for government
  • Integration with Microsoft Teams, Outlook, and SharePoint for government
  • Integration with third-party services and APIs for government

Monitoring and Optimizing Marketing Performance and Customer Satisfaction

  • Monitoring and optimization concepts and benefits for government
  • Dashboards and reports for measurement and analysis for government
  • Insights and recommendations for optimization for government
  • Copilot for exploration, analysis, and discovery for government
  • Copilot for creative ideas and content for government

Summary and Next Steps

Requirements

  • Basic understanding of Microsoft Dynamics 365 and cloud technologies
  • Familiarity with marketing principles and best practices

Audience

  • Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultants for government
  • Marketing professionals
  • IT professionals
 21 Hours

Number of participants


Price per participant

Testimonials (2)

Upcoming Courses

Related Categories