Course Outline
Introduction
- What is Microsoft Dynamics 365 Customer Insights and why use it for government?
- Overview of Customer Insights features and components
- Installing and configuring Customer Insights for government
- Setting up a basic Customer Insights project for government
Unifying and Enriching Customer Data
- Customer data platform (CDP) concepts and benefits for government
- Data sources, entities, and fields in Customer Insights for government
- Unifying and mapping customer data for government
- Enriching customer data with AI and third-party data for government
Creating and Managing Segments and Lists
- Segmentation and list management concepts and benefits for government
- Segments and lists in Customer Insights for government
- Segment criteria and filters for government
- Exporting and importing segments and lists for government
Creating and Managing Forms and Pages
- Form and page creation concepts and benefits for government
- Forms and pages in Customer Insights for government
- Form and page design and customization for government
- Publishing and embedding forms and pages for government
Managing Leads, Contacts, and Accounts
- Lead, contact, and account management concepts and benefits for government
- Leads, contacts, and accounts in Customer Insights for government
- Qualifying and converting leads for government
- Associating and disassociating leads, contacts, and accounts for government
Creating and Managing Marketing Email Messages
- Marketing email message creation concepts and benefits for government
- Marketing email messages in Customer Insights for government
- Marketing email message design and customization for government
- Sending and tracking marketing email messages for government
Managing Customer Journeys
- Customer journey management concepts and benefits for government
- Customer journeys in Customer Insights for government
- Customer journey design and customization for government
- Publishing and monitoring customer journeys for government
Managing Events and Webinars
- Event and webinar management concepts and benefits for government
- Events and webinars in Customer Insights for government
- Event and webinar design and customization for government
- Publishing and hosting events and webinars for government
Configuring Dynamics 365 Customer Voice
- Dynamics 365 Customer Voice concepts and benefits for government
- Surveys in Dynamics 365 Customer Voice for government
- Survey design and customization for government
- Sending and analyzing surveys for government
Integrating Customer Insights with Other Applications and Services
- Integration concepts and benefits for government
- Integration with Dynamics 365 Sales, Customer Service, and Marketing for government
- Integration with Power Apps, Power Automate, and Power Virtual Agents for government
- Integration with Microsoft Teams, Outlook, and SharePoint for government
- Integration with third-party services and APIs for government
Monitoring and Optimizing Marketing Performance and Customer Satisfaction
- Monitoring and optimization concepts and benefits for government
- Dashboards and reports for measurement and analysis for government
- Insights and recommendations for optimization for government
- Copilot for exploration, analysis, and discovery for government
- Copilot for creative ideas and content for government
Summary and Next Steps
Requirements
- Basic understanding of Microsoft Dynamics 365 and cloud technologies
- Familiarity with marketing principles and best practices
Audience
- Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultants for government
- Marketing professionals
- IT professionals
Testimonials (2)
That we got to use a test environment and could do what was trained. Hennie was such a wonderful person and was very welcoming.
Kirsten da Silva - Financial Planning Institute
Course - Microsoft Dynamics 365 Customer Insights (MB-220)
I learnt that we underutilize the system we work on and enjoyed every apsect.