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Course Outline
Introduction to Zoho CRM for Government
- Core Features and Business Value for Government Operations
- Interface Navigation and Module Structure for Efficient Use in the Public Sector
- User Types and Access Management to Ensure Data Security and Compliance
Lead and Contact Management for Government
- Creating and Qualifying Leads for Effective Stakeholder Engagement
- Converting Leads to Deals to Enhance Program Outcomes
- Maintaining Accounts and Contact Records for Transparent and Accurate Record-Keeping
Customization and Configuration for Government Needs
- Custom Fields and Modules to Tailor the System to Specific Agency Requirements
- Page Layouts and Views to Optimize User Experience and Efficiency
- Automation with Workflows, Rules, and Actions to Streamline Processes and Reduce Manual Effort
Reporting and Dashboards for Analysis in Government Operations
- Creating and Customizing Reports to Support Data-Driven Decision-Making
- Building and Interpreting Dashboards to Monitor Key Performance Indicators (KPIs)
- Filtering, Grouping, and KPI Analysis for Comprehensive Insights into Program Performance
Change Control and Governance for Government Systems
- Version Tracking for Customizations to Ensure Traceability and Accountability
- Audit Logs and Activity Tracking to Maintain Compliance with Regulatory Requirements
- Best Practices for Process Documentation and Approval Workflows to Enhance Governance
Data Management and Import/Export for Government
- Importing Leads, Contacts, and Other Records to Populate the System Accurately
- Data Deduplication and Cleanup to Ensure Data Integrity and Reliability
- Data Backup and Migration Tools to Safeguard Information and Facilitate Transitions
Integration and Extension for Government Applications
- Integrating Zoho CRM with the Zoho Suite (e.g., Campaigns, Books) to Enhance Functionality
- Third-Party App Integration (e.g., Google Workspace, Outlook) to Support Interoperability
- Using APIs and Webhooks for Custom Development and Automation
Monitoring, Support, and Improvement for Government Users
- Monitoring User Activity and System Performance to Ensure Optimal Operations
- Admin Tools and Support Resources to Facilitate Troubleshooting and Maintenance
- Planning for Scale and Continuous Improvement to Adapt to Evolving Needs
Summary and Next Steps for Government Implementation
Requirements
- An understanding of fundamental sales and customer relationship management processes
- Experience utilizing cloud-based business tools or Customer Relationship Management (CRM) systems
Audience for Government
- CRM administrators and operations personnel
- Sales managers and marketing analysts
- Team leaders responsible for CRM configuration and governance
14 Hours
Testimonials (2)
Applicable topics and he spoke clearly and concisely.
Brandon - Aptus Court Reporting LLC
Course - Zoho CRM: Administration, Customization, and Operations
His rapport with the class and personality