Course Outline

Introduction to Zoho CRM for Government

  • Core Features and Business Value for Government Operations
  • Interface Navigation and Module Structure for Efficient Use in the Public Sector
  • User Types and Access Management to Ensure Data Security and Compliance

Lead and Contact Management for Government

  • Creating and Qualifying Leads for Effective Stakeholder Engagement
  • Converting Leads to Deals to Enhance Program Outcomes
  • Maintaining Accounts and Contact Records for Transparent and Accurate Record-Keeping

Customization and Configuration for Government Needs

  • Custom Fields and Modules to Tailor the System to Specific Agency Requirements
  • Page Layouts and Views to Optimize User Experience and Efficiency
  • Automation with Workflows, Rules, and Actions to Streamline Processes and Reduce Manual Effort

Reporting and Dashboards for Analysis in Government Operations

  • Creating and Customizing Reports to Support Data-Driven Decision-Making
  • Building and Interpreting Dashboards to Monitor Key Performance Indicators (KPIs)
  • Filtering, Grouping, and KPI Analysis for Comprehensive Insights into Program Performance

Change Control and Governance for Government Systems

  • Version Tracking for Customizations to Ensure Traceability and Accountability
  • Audit Logs and Activity Tracking to Maintain Compliance with Regulatory Requirements
  • Best Practices for Process Documentation and Approval Workflows to Enhance Governance

Data Management and Import/Export for Government

  • Importing Leads, Contacts, and Other Records to Populate the System Accurately
  • Data Deduplication and Cleanup to Ensure Data Integrity and Reliability
  • Data Backup and Migration Tools to Safeguard Information and Facilitate Transitions

Integration and Extension for Government Applications

  • Integrating Zoho CRM with the Zoho Suite (e.g., Campaigns, Books) to Enhance Functionality
  • Third-Party App Integration (e.g., Google Workspace, Outlook) to Support Interoperability
  • Using APIs and Webhooks for Custom Development and Automation

Monitoring, Support, and Improvement for Government Users

  • Monitoring User Activity and System Performance to Ensure Optimal Operations
  • Admin Tools and Support Resources to Facilitate Troubleshooting and Maintenance
  • Planning for Scale and Continuous Improvement to Adapt to Evolving Needs

Summary and Next Steps for Government Implementation

Requirements

  • An understanding of fundamental sales and customer relationship management processes
  • Experience utilizing cloud-based business tools or Customer Relationship Management (CRM) systems

Audience for Government

  • CRM administrators and operations personnel
  • Sales managers and marketing analysts
  • Team leaders responsible for CRM configuration and governance
 14 Hours

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