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Course Outline

Introduction

An Overview of the Product Management Framework

Key Factors Contributing to Product Management Success

Identifying and Managing Stakeholder Expectations

Forecasting Sales and Revenues

Developing Financials for the Business Case

Value Engineering Products to the Market Price Points

Developing Strategies for Pricing

Establishing Quality Criteria and Management

Understanding the Agile Delivery Triangle

Types of Project Lifecycle

Understanding the Agile Process and Planning Techniques

Using Burndown Charts for Delivery Control

Summary and Next Steps

Requirements

  • Foundational knowledge of product management principles
  • Working familiarity with Agile frameworks

Audience

  • Senior marketing officials
  • Brand oversight personnel
 21 Hours

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Price per participant

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