Agile Product Management - Growth Marketing Training Course
Agile Product Management represents a strategic approach to the development of goods and services, prioritizing adaptability, collaborative engagement, and responsiveness to evolving requirements throughout the entire product lifecycle.
This instructor-led, live training session (available online or onsite) is designed for marketing executives seeking to master the application of Agile frameworks to enhance growth marketing strategies, develop customer-focused offerings, and ensure scalable expansion.
Upon completion of this training, participants will demonstrate the ability to:
- Comprehend the primary frameworks utilized in Agile product management.
- Evaluate anticipated demand for emerging products and services.
- Implement pricing strategies for new offerings and apply techniques to optimize value perception.
Course Structure
- Interactive instruction and facilitated discussions.
- Comprehensive exercises and practical application tasks.
- Hands-on implementation within a live laboratory environment.
Customization Options for the Course
- To initiate arrangements for a customized training program tailored for government needs, please contact us directly.
Course Outline
Introduction
Examining the Product Management Framework
Key Determinants of Product Management Success
Defining and Managing Stakeholder Expectations
Projecting Sales and Revenue Forecasts
Formulating Financial Projections for Business Justification
Aligning Product Value with Market Pricing Strategies
Formulating Effective Pricing Strategies
Establishing Quality Standards and Oversight Mechanisms
Interpreting the Agile Delivery Triangle
Overview of Project Lifecycle Models
Assessing Agile Processes and Planning Methodologies
Utilizing Burndown Charts for Delivery Oversight
Conclusions and Recommended Actions
Requirements
- Fundamental knowledge of product management principles
- Working familiarity with Agile methodologies
Target Audience
- Marketing executives
- Brand managers
Runs with a minimum of 4 + people. For 1-to-1 or private group training, request a quote.
Agile Product Management - Growth Marketing Training Course - Booking
Agile Product Management - Growth Marketing Training Course - Enquiry
Agile Product Management - Growth Marketing - Consultancy Enquiry
Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject
Osvaldo Calombe - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
Upcoming Courses
Related Courses
Agile approaches - basics of Agile management with examples of selected approaches
14 Hours
This course provides comprehensive knowledge, techniques, tools, and practices for executing projects using Agile methodologies. The curriculum focuses on selected Agile frameworks and practices, including the Scrum Framework, Agile Project Management, Lean, Kanban, and additional relevant approaches.
The training is designed for professionals seeking to implement Agile methodologies within their organizations, as well as for individuals participating in projects and project managers currently implementing or planning to adopt Agile practices.
The program includes theoretical instruction, interactive workshops, and practical case studies to ensure proficiency for government operations.
Agile Auditing
14 HoursCourse Delivery Format
- Interactive instruction facilitated by lectures and group discussions.
- Extensive inclusion of exercises and practical application tasks.
- Hands-on implementation within a live laboratory environment for government training purposes.
Customization Options
- Requests for customized training curricula for government clients may be arranged through direct contact.
Agile Business Analysis
14 HoursThis training program addresses the critical functions of the Business Analyst to ensure effectiveness in Agile environments, particularly for government stakeholders. Participants will develop the skills necessary to coordinate effectively with the development team, Product Owner, Scrum Master, and clients to enhance the software development lifecycle. Learners will engage in simulated project scenarios to apply best practices and reinforce governance and accountability standards.
Agile, DevOps, and Software Quality for Engineering Educators
42 HoursThis instructor-led, live training in US (online or onsite) targets engineering and design professors who seek to understand, apply, and instruct modern software development practices relevant to systems engineering, civil engineering, design, and architecture disciplines, with a focus on applicability for government and public sector educational programs.
Introduction to Agile Testing
14 HoursThis two-day course offers a foundational introduction to Agile software testing. It addresses core testing concepts within the context of Agile (Scrum) development, utilizing Crispin & Gregory’s Agile Testing Quadrants model as the primary framework for examining modern principles and practices for government software delivery.
Intended Audience
This course is designed for development teams seeking to enhance their testing procedures within Agile environments.
It is also appropriate for individuals pursuing a career in software quality assurance and serves as a recommended prerequisite for the iSQI Certified Agile Tester certification.
Applying Metrics for Predictability (AMP)
14 HoursThe Applying Metrics for Predictability course equips professionals with the tools necessary to provide reliable answers to delivery-related inquiries. Participants will learn to identify metrics essential for accurate forecasting, visualize these metrics through appropriate analytics, apply these analytics to generate reliable forecasts and assess risk, and implement meaningful interventions to enhance overall process performance.
Agile Project Management
14 HoursThis course emphasizes the practical application of agile project management methodologies for government operations. Participants acquire comprehensive knowledge regarding the role of project management professionals in agile environments, strategies for organizational transformation, techniques for client engagement, methods for increasing operational predictability, and approaches for managing dynamic changes. The curriculum covers core agile concepts such as Scrum and Kanban, and details the responsibilities of key roles, including Product Owner, Development Team, and Scrum Master. Participants learn to initiate and plan agile projects, monitor performance metrics, implement standard agile execution practices, apply the Kanban method, and facilitate the adoption of agile principles within traditionally structured organizations.
Certified Digital & Agile in Government™ (CDAG™) Foundation
14 HoursThe purpose of this course is to foster a deeper understanding of agile and digital practices within a governmental setting. After reviewing digital and agile mindsets and behaviors, the course examines key agile methodologies, techniques, and tools, illustrating their effective implementation. It also incorporates current guidance on agile adoption in the public sector and reviews primary digital standards for government. The course is delivered through a blend of presentations, exercises, and interactive activities, and can be conducted in person or remotely.
Introduction to IT project management - methodologies, design and manufacturing approaches
21 HoursThis professional development course provides a comprehensive overview of the knowledge, techniques, tools, and best practices required for managing Information Technology (IT) projects. The curriculum is grounded in established frameworks, including PRINCE2, the Project Management Body of Knowledge (PMBoK), Agile Project Management, Scrum, and the Microsoft Solutions Framework (MSF), with consideration for CMMI and RUP standards. It addresses the strategic organization of project work, role definitions, and the practical implementation of project phases for government stakeholders. During the workshop, participants will engage in hands-on exercises to apply selected tools and techniques. This training is designed for individuals and officials interested in implementing project management methodologies within their organizations, personnel participating in IT initiatives, and IT project managers seeking to deploy or refine IT project management practices. The course comprises substantive instructional modules, interactive workshops, and practical case studies.
Effective Agile Project Management with Jira & Confluence
7 HoursLean and Agile Tools for Managing Requirements, Projects, and Banking Processes
16 HoursLean is a systematic approach designed to maximize customer value while systematically eliminating waste within operational processes.
This instructor-led live training module, available online or on-site, is targeted at intermediate-level professionals in banking and process management. It provides the necessary skills to apply Lean and Agile methodologies for enhancing the efficiency of requirements management, project execution, and operational workflows.
Upon completion of this training, participants will be equipped to:
- Comprehend and implement Lean principles specifically tailored to banking and financial service environments.
- Utilize Lean tools to streamline requirements gathering and optimize project delivery for government and public sector stakeholders.
- Deploy and oversee Kanban boards to ensure effective workflow governance and transparency.
- Systematically identify and remove non-value-adding activities in banking and service-oriented processes.
Instructional Methodology
- Facilitated lectures and structured discussions.
- Extensive practical exercises and applied practice sessions.
- Real-world application of Lean and Agile tools through case-study-based scenarios.
Customization Availability
- For inquiries regarding customized training modules tailored for government or specific organizational needs, please contact the training provider to schedule.
SAFe Release Train Engineer (RTE)
21 HoursThis instructor-led, live training session, located in US (available online or on-site), is tailored for advanced-level Release Train Engineers (RTEs) aiming to refine their professional capabilities and role comprehension for government service.
Following the completion of this training, participants will be prepared to:
- Define the specific role, responsibilities, and duties of a SAFe Release Train Engineer (RTE).
- Facilitate Agile Release Trains (ARTs) to support continuous delivery objectives.
- Enhance skills related to the planning and execution of Program Increment (PI) events.
- Develop expertise in the management of risks, dependencies, and operational impediments.
- Acquire methods to promote continuous improvement and facilitate Agile transformation in public sector settings.
SAFe® for Teams
14 HoursThis two-day program is structured to enable teams within an Agile Release Train (ART) to operate effectively in an Agile environment. By leveraging frameworks such as Scrum, Kanban, and XP, participants will develop the capacity to function as coherent Agile Teams, manage backlogs rigorously, and execute iterations with precision. The curriculum emphasizes the specific role of the team within the ART, including how to collaborate, plan, and drive continuous improvement in coordination with other units, supporting public sector accountability and efficiency.
The training readies teams for participation in Program Increment (PI) cycles, covering both Team-level and Program-level events, with specific emphasis on upcoming PI planning sessions. Upon completion, participants will be prepared for the SAFe® Practitioner (SP) certification exam, ensuring standardized competency for government teams.
By the conclusion of this course, participants will be able to:
- Apply SAFe principles to scale Lean and Agile practices across the organization.
- Understand the team’s role within the Agile Release Train and its contribution to overall objectives.
- Recognize other teams within the train, including their roles and interdependencies.
- Plan and execute iterations effectively.
- Demonstrate delivered value and continuously improve processes.
- Participate in and contribute to Program Increment planning.
- Collaborate and integrate work with other teams within the Agile Release Train.