Course Outline
Essential Elements of the Adobe Creative Cloud Workflow
- Assessing the functional roles of Photoshop, Illustrator, Premiere Pro, and After Effects within enterprise content operations
- Selecting appropriate software tools for graphical, video, and motion design requirements
- Structuring file systems, cloud libraries, linked resources, and project directories to facilitate effective team collaboration
Developing High-Quality Graphics Using Photoshop
- Utilizing layers, smart objects, masks, selection tools, and adjustment features
- Retouching and optimizing imagery for campaigns, presentations, websites, and social media platforms
- Practical exercise: assemble a branded promotional graphic using provided source materials
Creating Scalable Brand Assets in Illustrator
- Designing and refining vector shapes, icons, logos, and supporting visual elements
- Applying typographic, color, and layout standards to maintain brand consistency
- Practical exercise: generate a library of reusable business graphics or marketing materials
Editing Corporate Video in Premiere Pro
- Importing and organizing media assets, establishing sequences, and maintaining an efficient post-production workflow
- Refining edits, adding titles and transitions, and preparing content for internal or external distribution
- Enhancing video output through basic color correction, audio cleanup, and export configurations for standard channels
- Practical exercise: produce a short promotional or internal communication video
Producing Basic Motion Graphics with After Effects
- Managing compositions, layers, keyframes, and essential animation parameters
- Creating animated text, logo reveals, and simple motion elements for digital media
- Practical exercise: develop a short animated intro, title sequence, or social media motion asset
Cross-Application Project Integration
- Transferring and updating assets between Photoshop, Illustrator, Premiere Pro, and After Effects
- Exporting and packaging deliverables for web, presentations, social media, and internal communications
- Practical exercise: combine graphics, video, and animation into a unified final content piece
Review and Operational Best Practices
- Implementing workflow strategies to accelerate production, improve file management, and ensure consistent output
- Evaluating participant work and identifying actionable improvements for workplace projects
- Defining next steps for continued practice and broader team adoption for government
Requirements
- Foundational knowledge of Adobe Creative Cloud applications and standard design processes
- Practical experience in generating basic graphics, editing digital images, or producing short-form video material
- Proficiency in utilizing computer systems for creative tasks, including effective file and directory management
Target Audience
- Marketing and communications personnel responsible for developing visual assets for official business purposes
- Designers and content specialists seeking to enhance their operational efficiency across the Adobe ecosystem
- Organizational units charged with executing graphic design, video production, and digital content initiatives for government entities
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
