ChatGPT for Public Communication and Citizen Engagement Training Course
Course Outline
Introduction to AI in Public Communication
- The role of ChatGPT in external communications workflows for government agencies
- Capabilities and limitations when crafting public-facing messages for government use
- Ensuring responsible and ethical communication using AI tools in government settings
Drafting Public Notices and Announcements
- Utilizing ChatGPT to draft policy updates, alerts, and formal statements for government communications
- Generating tailored versions of content for various platforms (web, print, social media)
- Ensuring the factual accuracy and approval-readiness of drafted materials for government use
Social Media Messaging with ChatGPT
- Creating concise and platform-appropriate posts for X, LinkedIn, and Facebook in a government context
- Adjusting the tone and voice to align with different audience segments for government communications
- Generating social media campaigns that include hashtags, calls to action, and timing cues for government initiatives
Multilingual Content and Translation Support
- Leveraging ChatGPT for fast and accurate translation of messages for government use
- Adapting the cultural tone and structure in citizen-facing content for diverse audiences in government communications
- Validating translated content to ensure readability and accessibility for all citizens
Templates and Reusable Prompts
- Developing reusable content structures such as FAQ responses and updates for efficient government communication
- Embedding tone and style guidance within prompts to maintain consistency in government messaging
- Using examples to train ChatGPT’s output structure to align with government standards
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all outputs in government communications
- Prompting for specific tones (informative, empathetic, reassuring) to meet the needs of various audiences for government use
- Reviewing generated content against accessibility and inclusion checklists to ensure compliance with government standards
Summary and Next Steps
Requirements
- An understanding of public communication workflows or external stakeholder messaging for government
- No prior experience with AI or ChatGPT is required
Audience
- Communications officers
- Outreach coordinators
- Public relations teams
Runs with a minimum of 4 + people. For 1-to-1 or private group training, request a quote.
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Testimonials (1)
Training and examples
Szymon Rock - Koenig & Bauer (CEE) Sp. z o.o.
Course - AI Tools for Administrative Efficiency (ChatGPT, Copilot, Gemini)
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