Course Outline

Introduction to AI in Public Communication

  • The role of ChatGPT in external communications workflows for government agencies
  • Capabilities and limitations when crafting public-facing messages for government use
  • Ensuring responsible and ethical communication using AI tools in government settings

Drafting Public Notices and Announcements

  • Utilizing ChatGPT to draft policy updates, alerts, and formal statements for government communications
  • Generating tailored versions of content for various platforms (web, print, social media)
  • Ensuring the factual accuracy and approval-readiness of drafted materials for government use

Social Media Messaging with ChatGPT

  • Creating concise and platform-appropriate posts for X, LinkedIn, and Facebook in a government context
  • Adjusting the tone and voice to align with different audience segments for government communications
  • Generating social media campaigns that include hashtags, calls to action, and timing cues for government initiatives

Multilingual Content and Translation Support

  • Leveraging ChatGPT for fast and accurate translation of messages for government use
  • Adapting the cultural tone and structure in citizen-facing content for diverse audiences in government communications
  • Validating translated content to ensure readability and accessibility for all citizens

Templates and Reusable Prompts

  • Developing reusable content structures such as FAQ responses and updates for efficient government communication
  • Embedding tone and style guidance within prompts to maintain consistency in government messaging
  • Using examples to train ChatGPT’s output structure to align with government standards

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all outputs in government communications
  • Prompting for specific tones (informative, empathetic, reassuring) to meet the needs of various audiences for government use
  • Reviewing generated content against accessibility and inclusion checklists to ensure compliance with government standards

Summary and Next Steps

Requirements

  • An understanding of public communication workflows or external stakeholder messaging for government
  • No prior experience with AI or ChatGPT is required

Audience

  • Communications officers
  • Outreach coordinators
  • Public relations teams
 7 Hours

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