Course Outline

Introduction to AI in Public Communication for Government

  • Where ChatGPT fits into external communications workflows for government
  • Capabilities and boundaries when crafting public-facing messages for government
  • Responsible and ethical communication using AI tools for government

Drafting Public Notices and Announcements for Government

  • Prompting ChatGPT for policy updates, alerts, and formal statements in government communications
  • Generating different versions for various platforms (web, print, social) to meet the needs of diverse audiences for government
  • Ensuring factual accuracy and approval-readiness for all government communications

Social Media Messaging with ChatGPT for Government

  • Creating concise and platform-appropriate posts (X, LinkedIn, Facebook) to engage the public for government
  • Adjusting tone and voice for audience alignment in government communications
  • Generating campaigns with hashtags, calls to action, and timing cues to enhance engagement for government

Multilingual Content and Translation Support for Government

  • Using ChatGPT for fast, accurate message translation in government communications
  • Adapting cultural tone and structure in citizen-facing content for government
  • Validating translated content for readability and accessibility to ensure inclusivity for government

Templates and Reusable Prompts for Government

  • Creating reusable content structures (FAQ responses, updates) to streamline workflows for government
  • Embedding tone/style guidance in prompts to maintain consistency for government communications
  • Using examples to train ChatGPT’s output structure to meet the needs of government audiences

Managing Tone, Readability, and Accessibility for Government

  • Using plain language principles in all outputs for government communications
  • Prompting for tone: informative, empathetic, reassuring, etc., to effectively connect with the public for government
  • Reviewing output against accessibility and inclusion checklists to ensure compliance and inclusivity for government

Summary and Next Steps for Government

Requirements

  • A comprehension of public communication workflows or external stakeholder messaging for government
  • No prior experience with AI or ChatGPT is necessary

Audience

  • Communications officers
  • Outreach coordinators
  • Public relations teams
 7 Hours

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