AI for Marketing Training in Durham

This instructor-led, live training in Durham (online or onsite) is designed for government marketing professionals at the beginner to intermediate level who wish to leverage ChatGPT to enhance productivity, improve content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content for government use.
• Create comprehensive marketing campaigns more efficiently using ChatGPT.
• Draft and translate emails, reports, and client communications with greater efficiency.
• Summarize financial data and generate reports and presentations automatically for government purposes.

This instructor-led, live training in Durham (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns for government.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing for government.
• Utilize generative AI tools and platforms for campaign creation within public sector contexts.
• Develop personalized marketing content using AI models that align with government objectives.
• Integrate AI-generated content into broader marketing strategies to support public sector initiatives.
• Analyze and optimize AI-driven marketing campaigns for better performance in government operations.

This instructor-led, live training in Durham (online or onsite) is designed for intermediate to advanced marketing professionals who aim to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management for government.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies for government.
• Leverage AI for audience segmentation and personalized marketing efforts in public sector contexts.
• Integrate DeepSeek with marketing automation tools to enhance campaign management for government initiatives.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts within governmental workflows.

This instructor-led, live training in Durham (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to utilize AI prompt engineering for government to enhance personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Comprehend the foundational principles of AI-driven prompt engineering in marketing and sales for government.
• Employ AI to create high-converting marketing copy and ad creatives for government initiatives.
• Automate customer engagement with AI-generated responses tailored for government audiences.
• Utilize AI for data-driven sales insights and forecasting in the public sector.
• Integrate AI tools into marketing and sales automation workflows for government operations.

This practical course demonstrates how accessible, no-code, and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to generating predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is designed for beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to enhance productivity, improve market intelligence, and make data-driven sales decisions for government use.

By the end of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis for government.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams for government operations.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This course explores practical applications of artificial intelligence for institutional marketing in higher education. It covers content creation and positioning, reputation management, campaign optimization, product innovation, academic program enhancement, internal change and culture, and stakeholder engagement, all through an AI-enabled lens.

This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing and communications professionals in higher education who wish to apply AI to improve student recruitment, institutional reputation, program differentiation, and operational effectiveness for government institutions.

By the end of this training, participants will be able to:

• Create AI-assisted academic and brand positioning content aligned with target personas and channels.
• Design AI-informed reputation and public relations strategies for online and offline contexts.
• Optimize digital campaigns using segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact Govtra to arrange.

Advertising and Creativity is a cross-disciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic creativity to enhance brand strategies and campaigns for government and public sector entities.

This instructor-led, live training (online or onsite) is designed for beginner-level to intermediate-level professionals who wish to strengthen their ability to design impactful advertising strategies and creative campaigns tailored to the needs of the public sector.

By the end of this training, participants will be able to:

• Develop brand narratives using effective storytelling techniques suitable for government communication.
• Analyze international and national advertising trends and award-winning campaigns relevant to public sector initiatives.
• Apply AI tools and workflows tailored to the specific needs of advertising companies serving the public sector.
• Engage in hands-on creative exercises inspired by artistic methods that align with government branding guidelines.

Format of the Course

• Interactive lecture and discussion focused on government-related case studies.
• Case study reviews of advertising campaigns with a public sector focus.
• Hands-on art and creativity workshops aligned with government branding requirements.
• Practical exercises using AI advertising tools designed for government use.

Course Customization Options

• To request a customized training for this course, tailored specifically for government agencies, please contact us to arrange.

This instructor-led, live training in Durham (online or onsite) is aimed at marketers who wish to utilize ChatGPT for their government-focused marketing campaigns. Participants will learn how to leverage ChatGPT for various marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the fundamentals of ChatGPT and its operational mechanics.
• Use ChatGPT to create engaging marketing copy, blog posts, and social media content for government initiatives.
• Develop a ChatGPT-powered chatbot to enhance customer support and engagement in public sector workflows.
• Integrate ChatGPT into their marketing strategy to optimize time and increase efficiency for government operations.

Artificial Intelligence (AI) in Digital Marketing involves the application of AI technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (online or onsite) is designed for intermediate-level Out-of-Home/Digital Out-of-Home (OOH/DOOH) sales professionals who seek to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation. The focus will be on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Utilize AI tools to identify and qualify high-value prospects.
• Employ AI-driven personalization to craft compelling client proposals.
• Analyze campaign performance data for actionable insights.
• Simulate sales pitches using AI to prepare and improve.

Format of the Course

• Interactive lectures and discussions.
• Extensive exercises and practice sessions.
• Hands-on implementation in a live-lab environment.

Course Customization Options for Government

• To request a customized training tailored to your specific needs, please contact us to arrange.

This instructor-led, live training in Durham (online or onsite) is aimed at marketers who wish to utilize AI to enhance digital marketing strategies through valuable customer insights for government.

By the end of this training, participants will be able to:

• Leverage AI software to improve how brands connect with users.
• Use chatbots to enhance user experience.
• Increase productivity and revenue through the automation of tasks.

This training focuses on the use of artificial intelligence in social media marketing. Participants will learn AI tools for trend analysis, content optimization, and automation of advertising campaigns. They will discover how AI can support the creation of posts, graphics, and videos, as well as personalize communication with audiences. The course will cover methods of ad targeting and the analysis of marketing campaign results using AI. It also includes topics related to automating customer service in social media, including chatbots and intelligent communication management systems.

Benefits for participants:
• A better understanding of how AI impacts social media marketing strategies.
• The ability to create effective campaigns using AI.
• Automation of content marketing processes and optimization of targeting.
• The possibility of improving engagement and conversion metrics with AI.
• Increased effectiveness of advertising efforts and time savings.