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 Duration 7 hours

Course Outline

Introduction and Overview

  • Welcome and Program Context
  • Learning Objectives and Professional Expectations
  • Summary of AI Applications in Graphic Design and Public Communications

Session 1: Introduction to AI Tools in Graphic Design

  • Overview of Midjourney, Adobe Firefly, GPT, and Bard
  • Evaluating the Functional Capabilities of Each Tool
  • Case Studies: AI-Generated Visuals and Public Campaigns

Session 2: Getting Started with Midjourney

  • Configuration and Navigation of Midjourney
  • Core Features and Operational Functions
  • Practical Exercise: Generating a Baseline Design with Midjourney

Session 3: Text Prompt Engineering and Control

  • Foundations of Text Prompt Engineering
  • Methodologies for Effective Prompt Construction
  • Practical Exercise: Formulating Prompts to Direct AI Output

Session 4: Exploring Adobe Firefly AI Tools

  • Summary of Adobe Firefly Capabilities
  • Distinguishing Features of Adobe Firefly versus Midjourney
  • Practical Exercise: Developing Typography using Adobe Firefly Text Effects

Session 5: Creating Advertising Campaigns with AI Tools

  • Integrating Midjourney, Adobe Firefly, and ChatGPT in Strategic Campaigns
  • Procedural Guide to Developing an AI-Assisted Campaign
  • Practical Exercise: Designing a Mock Public Awareness Campaign

Session 6: Using ChatGPT and Bard for Creative Assistance

  • Overview of ChatGPT and Google’s Bard
  • Generating Textual Content, Taglines, and Conceptual Inspiration
  • Practical Exercise: Leveraging ChatGPT and Bard to Refine Visual Assets

Wrap-up and Q&A

  • Summary of Key Learning Outcomes
  • Discussion and Clarification Session

Requirements

Familiarity with Fundamental AI Concepts (Recommended but not required):

  • Prior exposure to basic artificial intelligence and machine learning principles may facilitate comprehension of the underlying technology, though it is not a mandatory prerequisite for participation.

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