Course Outline
Introduction and Overview
- Welcome and Program Context
- Learning Objectives and Professional Expectations
- Summary of AI Applications in Graphic Design and Public Communications
Session 1: Introduction to AI Tools in Graphic Design
- Overview of Midjourney, Adobe Firefly, GPT, and Bard
- Evaluating the Functional Capabilities of Each Tool
- Case Studies: AI-Generated Visuals and Public Campaigns
Session 2: Getting Started with Midjourney
- Configuration and Navigation of Midjourney
- Core Features and Operational Functions
- Practical Exercise: Generating a Baseline Design with Midjourney
Session 3: Text Prompt Engineering and Control
- Foundations of Text Prompt Engineering
- Methodologies for Effective Prompt Construction
- Practical Exercise: Formulating Prompts to Direct AI Output
Session 4: Exploring Adobe Firefly AI Tools
- Summary of Adobe Firefly Capabilities
- Distinguishing Features of Adobe Firefly versus Midjourney
- Practical Exercise: Developing Typography using Adobe Firefly Text Effects
Session 5: Creating Advertising Campaigns with AI Tools
- Integrating Midjourney, Adobe Firefly, and ChatGPT in Strategic Campaigns
- Procedural Guide to Developing an AI-Assisted Campaign
- Practical Exercise: Designing a Mock Public Awareness Campaign
Session 6: Using ChatGPT and Bard for Creative Assistance
- Overview of ChatGPT and Google’s Bard
- Generating Textual Content, Taglines, and Conceptual Inspiration
- Practical Exercise: Leveraging ChatGPT and Bard to Refine Visual Assets
Wrap-up and Q&A
- Summary of Key Learning Outcomes
- Discussion and Clarification Session
Requirements
Familiarity with Fundamental AI Concepts (Recommended but not required):
- Prior exposure to basic artificial intelligence and machine learning principles may facilitate comprehension of the underlying technology, though it is not a mandatory prerequisite for participation.
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions