Course Outline

Introduction and Overview

  • Welcome and Introduction to the Course
  • Objectives and Expectations for Government Participants
  • Brief Overview of AI in Graphic Design and Advertising for Government Use

Session 1: Introduction to AI Tools in Graphic Design

  • Overview of Midjourney, Adobe Firefly, GPT, and Bard for Government Applications
  • Understanding the Capabilities of Each Tool in a Public Sector Context
  • Real-world Examples of AI-Generated Designs and Campaigns for Government Use

Session 2: Getting Started with Midjourney

  • Setting Up and Navigating Midjourney for Government Users
  • Basic Features and Functions Relevant to Public Sector Needs
  • Hands-on Exercise: Creating a Simple Design with Midjourney for Government Projects

Session 3: Text Prompt Engineering and Control

  • Introduction to Text Prompt Engineering for Government Applications
  • Techniques for Effective Prompt Writing in a Public Sector Context
  • Hands-on Exercise: Crafting Prompts to Guide AI Design for Government Projects

Session 4: Exploring Adobe Firefly AI Tools

  • Overview of Adobe Firefly’s Features for Government Use
  • Differences Between Adobe Firefly and Midjourney in a Public Sector Setting
  • Hands-on Exercise: Creating Typography with Adobe Firefly Text Effects for Government Communications

Session 5: Creating Advertising Campaigns with AI Tools

  • Integrating Midjourney, Adobe Firefly, and ChatGPT in Campaigns for Government
  • Step-by-Step Guide to Building an AI-Powered Campaign for Public Sector Initiatives
  • Hands-on Exercise: Designing a Mock Advertising Campaign for Government Use

Session 6: Using ChatGPT and Bard for Creative Assistance

  • Overview of ChatGPT and Google’s Bard for Government Applications
  • Generating Text Prompts, Slogans, and Inspiration for Public Sector Projects
  • Hands-on Exercise: Using ChatGPT and Bard to Enhance Your Designs for Government Use

Wrap-up and Q&A

  • Review of Key Takeaways for Government Participants
  • Q&A Session for Government Attendees

Requirements

Basic Understanding of AI Concepts (Optional but beneficial):

  • A foundational knowledge of artificial intelligence and machine learning concepts can enhance comprehension of the underlying technology, although it is not a requirement. This understanding can be particularly useful for government personnel involved in projects that leverage these technologies.
 7 Hours

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Price per participant

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