Course Outline
DAY 1
Foundations of Strategic Management
Session Welcome and Orientation
Introduction of facilitators and course participants
Comprehensive overview of the curriculum structure
Stated learning objectives and outcomes
Foundational Concepts of Strategic Management
Definitions, significance, and application of strategic management principles
Core components: vision, mission, goals, and objectives
The strategic management cycle: formulation, implementation, and evaluation
Environmental Scanning and Analytical Frameworks
External environmental analysis using the PESTEL framework (Political, Economic, Social,
Technological, Environmental, Legal)
Assessment of international environments: resources, capabilities, and core competencies
Application of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
Strategic Decision-Making Processes
The role of strategic decision-making in organizational governance
Categorization of strategic decisions
Decision-making tools, matrices, and scenario planning methodologies
Day 2
Determining Required Strategic Budgets
Budgeting processes for strategic initiatives
Financial planning and forecasting techniques
Aligning financial resources with strategic goals for government operations
Strategy Formulation
Corporate-Level Strategy
Understanding corporate-level strategies: growth, stability, and retrenchment
Diversification strategies: related versus unrelated diversification
Strategic alliances and mergers and acquisitions
Business-Level Strategy
Competitive strategies: cost leadership, differentiation, and focus
Market segmentation and targeting methodologies
Developing sustainable competitive advantages
Functional-Level Strategy
The role of functional-level strategies in supporting business strategy
Key functional areas: marketing, finance, operations, and human resources
Aligning functional strategies with overall business goals
DAY 3
Global and International Strategies
The importance of global strategy in the current operational environment
Entry strategies for international markets: exporting, licensing, joint ventures,
direct investment
Managing global operations
Strategy Implementation
Organizational Structure and Strategy
Aligning organizational structure with strategic directives
Types of organizational structures: functional, divisional, and matrix
Designing effective organizational structures
Leadership and Strategic Change
The role of leadership in strategy implementation
Leading strategic change: Kotter's eight-step change model
Strategies for overcoming resistance to change
Day 4
Corporate Culture and Strategy
The importance of corporate culture in strategy implementation
Aligning culture with strategic objectives
Managing cultural change
Strategic Control and Governance
Establishing strategic control systems
Balanced scorecard and performance measurement frameworks
Corporate governance and ethical considerations
Strategic Evaluation and Innovation
Strategic Evaluation and Control
Monitoring and evaluating strategic performance
Key performance indicators (KPIs) and benchmarks
Adjusting strategies based on evaluation results
DAY 5
Innovation and Strategic Renewal
The importance of innovation and maintenance of
Competitive advantage
Types of innovations: product, process, and business model
Strategies for fostering a culture of innovation
Strategic Risk Management
Identifying and assessing strategic risks
Strategies for managing and mitigating risks
Case studies on strategic risk management
Case Studies and Group Discussions
Analysis of real-world strategic management case studies
Group discussions and presentations
Lessons learned and best practices
DAY 6
Practical Application and Professional Development
Strategic Planning Workshops
Hands-on workshop in developing a strategic plan
Group activities and simulations
Presentations and feedback
Strategic Communication and Stakeholder Management
Communicating the strategy effectively
Engaging stakeholders in the strategic process
Building support and commitment
Leadership Skills for Strategic Managers
Developing key leadership skills: visioning, influencing, and decision-making
Personal development plans
Review and Certification
Recap of key concepts and techniques
Individual and group assessment
Feedback and discussion
Conclusion and Certification
Q&A session
Distribution of certification
Closing remarks and next steps
Testimonials (2)
GREAT PATIENCE
Katarzyna - R.BRAND POLAND SP. Z O.O.
Course - Akademia Lidera - Nowy Paradygmat Przywództwa
Very practical. Trainer was very flexible in ensuring we meet our needs.