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 Duration 14 hours

Course Outline

Day 01

Introduction

  • Contrasting customer-focused innovation with technology-driven approaches

Overview of Solution-based Thinking

  • Structured analytical methods and the Design Thinking framework

Tools for Design Thinkers

  • Mind maps, ideation techniques, innovation matrices, scenario cards, and related resources

Design Thinking for Product Development

  • Identifying the primary end-users of the product

Case study

  • Observing and analyzing customer behavior directly

Gaining an Empathic Understanding of the Customer's Problem

  • Visualizing the customer's natural behavioral patterns
  • Mapping customer actions across a chronological timeline

Defining the Problem with the Current Solution

  • Identifying key issues experienced by product users
  • Categorizing, visualizing, and assessing the value of resolving key problems

Exercise

  • Customer journey: Constructing a timeline incorporating visual elements, correspondence, testimonials, and actions
  • Analyzing the primary issues
  • Determining which issues require resolution
  • Presentation of analytical findings


Day 02

Generating Ideas

  • Utilizing visualization, mapping, and narrative techniques to formulate solutions

Prototyping a Solution

  • Tools and methodologies for rapid concept validation

Testing and Iterating

  • Real-time evaluation methods
  • Validating, communicating, and deploying innovations

Case study

  • Embracing rapid failure and iteration

Using Design Thinking for Resolving Internal Issues within the Development Team

  • Viewing conflict as a catalyst for creative problem-solving
  • Managing dispute through structured debate and discussion
  • Employing empathy as a fundamental component

Exercise

  • Collaborative idea development
  • Creating prototype mockups
  • Communicating innovation strategies
  • Presentation of results

Summary and Next Steps

Requirements

  • Experience in designing and/or developing software solutions for stakeholders

Audience

  • Developers
  • Project managers

Number of participants


Price per participant

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