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Course Outline
Design Thinking Frameworks and the Innovation Context
- Core Stages: A comprehensive examination of Empathize, Define, Ideate, Prototype, and Test.
- Innovation Theory: Analyzing the connections among Design Thinking, disruptive innovation, and entrepreneurial principles.
- Problem Domain: Identifying patterns and refining problem definitions to prioritize the correct challenge over immediate solutions.
- Collaborative Exercise: Distinguishing between “Why” and “How” to establish a complex, real-world problem for sustained resolution.
Empathy, Stakeholder Research, and Problem Articulation
- Empathy Mapping: Strategies for uncovering user pain points, underlying needs, and behavioral motivations.
- Stakeholder Analysis: Identifying affected parties and developing engagement strategies.
- User Personas: Developing representative archetypes of the target audience.
- Problem Definition: Crafting precise Problem Statements (Point-of-View) and “How Might We” (HMW) questions to structure the challenge.
- Workshop Session: Developing personas and formal problem statements for the selected case study.
Ideation and Divergent Thinking
- Idea Generation: Techniques to overcome creative barriers, including SCAMPER, structured brainstorming, and the Worst Possible Idea method.
- Idea Selection: Protocols for filtering and prioritizing concepts using Dot Voting and the Impact/Effort Matrix.
- Agile Estimation: Introduction to foundational techniques for assessing the viability of proposed ideas.
- Collaborative Exercise: Executing a rapid ideation sprint to produce solutions for the defined problem.
Prototyping and Rapid Failure Analysis
- Prototyping Principles: Best practices for rapid prototyping using paper, cardboard, storyboarding, and role-play.
- Testing Protocols: Methods for establishing test plans and securing actionable feedback.
- Iterative Development: Applying the “Build-Measure-Learn” cycle to utilize failure as a mechanism for learning.
- Visual Tools: Introduction to Customer Journey Maps and Service Blueprints to visualize solution architectures.
- Workshop Session: Constructing low-fidelity prototypes for the highest-priority solutions.
Testing, Evaluation, and Refinement
- Test Execution: Best practices for presenting prototypes and formulating effective inquiry questions.
- Feedback Analysis: Distinguishing between constructive criticism and subjective preferences.
- Model Drift: Recognizing when a solution diverges from core user requirements.
- Collaborative Exercise: Conducting peer testing of prototypes and refining solutions based on gathered data.
Scaling Impact and Leadership Competency
- Business Model Innovation: Aligning solutions with the Business Model Canvas.
- Critical Thinking and Leadership: Integrating the Design Thinking mindset into daily operations and decision-making processes.
- Cultural Integration: Mitigating resistance to change and establishing a culture of psychological safety.
- Final Reflection: Reviewing key takeaways, formulating personal action plans, and concluding the learning process.
Requirements
Target Audience
- Professionals aiming to enhance creative problem-solving and innovation competencies for government operations.
- Leaders seeking to cultivate a culture of empathy and strategic foresight within their teams.
- Individuals interested in disruptive innovation, product design, or process improvement within the public sector.
4 Hours
