Digital Sales Excellence: Customer Acquisition, Engagement, and Retention Training Course

A digital presence is essential for the success of any organization in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who aim to enhance an organization’s online brand positioning, assess brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The cumulative impact of various online touchpoints ultimately shapes how target audiences perceive an organization and whether they choose to engage with it.

An online brand audit has become standard practice for organizations to evaluate and strengthen their brand positioning in a specific market.

In addition to assessing the strengths and weaknesses of an organization's owned online assets, this audit will examine how the brand is discussed on external online channels. This evaluation helps gauge overall brand perception.

Upon completing an online brand audit, participants will be equipped to develop a transformative brand marketing strategy that aligns with broader organizational goals.

Although this course falls under the category of 'Brand Management,' it intersects with numerous other disciplines within an organization, including customer experience, online user journeys, and insights for marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover an organization’s online reputation and image.
• Identify and strengthen a brand's positioning in a specific market.
• Develop a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Perform an SEO audit.
• Understand updated SEO guidelines in the age of AI.
• Gain valuable insights into how different customer groups perceive an organization and its products or services.
• Administer online social listening.
• Utilize AI to enhance the efficiency of routine brand audits for government.

If there is one skill set everyone needs to learn going forward, it is the digital skillset for government and beyond.

Many organizations, including those in the public sector, struggle to maintain a professional digital presence. Without proper training, individuals may find themselves confused when engaging in digital marketing efforts. They often grapple with where to start, what actions to take, or how to effectively implement digital marketing strategies.

Whether you are a government official, business owner, or marketing practitioner, it is essential to be familiar with the digital tools and techniques that can enhance your organization’s growth in new and innovative ways.

This 4-hour course provides step-by-step guidance on where to start, what to do, and how to execute effective digital marketing strategies.

Format of the Course

• Interactive lectures and discussions.
• Hands-on exercises.

What Will You Gain for Government?

Upon completion of this course, you will become a certified Social Media Management (SMM) strategy professional and acquire the following qualifications:

• Gain expertise in the foundational aspects of the social media landscape
• Integrate and refine your existing social media knowledge
• Demonstrate proficiency in developing exceptional Social Media Campaigns
• Effectively implement Social Media strategies and campaigns for government initiatives
• Create compelling content to enhance the online presence of public sector entities
• Engage a broader audience through strategic communication with influencers
• Develop a social media strategy that yields tangible results for government projects
• Analyze current and emerging trends in the Social Media landscape relevant to public sector operations
• Formulate an action plan that incorporates essential knowledge and tools for government use
• Achieve certification as an SMM Strategist, advancing your professional growth within the public sector
• Acquire comprehensive knowledge and expert insights on social media management for government applications

This instructor-led, live training in US (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps using integrated platforms.
• Synchronize data across various marketing tools such as Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to enhance campaign performance.
• Implement best practices for scalable marketing automation strategies, ensuring alignment with public sector workflows and governance standards for government.

What You Will Gain from Training:

• You will gain an understanding of the opportunities within the field of internet marketing.
• You will learn about advertising platforms, the significance of SEO, and the importance of analytics.
• You will be equipped to develop a marketing strategy for both personal and organizational use.
• You will acquire knowledge on building a strategic and process-driven approach.
• You will learn how to collaborate effectively with other digital agencies.

Skills:

• Strategy development
• Evaluation of strategy performance
• Selection of priority platforms for specific areas of operation
• Establishing a robust and effective collaboration process with agencies and assessing their outcomes

Attitudes:

• Proactive management of marketing activities, whether through internal teams or external agencies, and the preparation of digital strategies.
• Confidence in executing tasks and awareness of the steps and tests undertaken.

This training is designed to enhance your capabilities for government use, ensuring that you are well-prepared to navigate and leverage the complex landscape of digital marketing effectively.