Search Engine Optimization (SEO) Training Course

A digital presence is essential for the success of any organization in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who aim to enhance an organization’s online brand positioning, assess brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The cumulative impact of various online touchpoints ultimately shapes how target audiences perceive an organization and whether they choose to engage with it.

An online brand audit has become standard practice for organizations to evaluate and strengthen their brand positioning in a specific market.

In addition to assessing the strengths and weaknesses of an organization's owned online assets, this audit will examine how the brand is discussed on external online channels. This evaluation helps gauge overall brand perception.

Upon completing an online brand audit, participants will be equipped to develop a transformative brand marketing strategy that aligns with broader organizational goals.

Although this course falls under the category of 'Brand Management,' it intersects with numerous other disciplines within an organization, including customer experience, online user journeys, and insights for marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover an organization’s online reputation and image.
• Identify and strengthen a brand's positioning in a specific market.
• Develop a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Perform an SEO audit.
• Understand updated SEO guidelines in the age of AI.
• Gain valuable insights into how different customer groups perceive an organization and its products or services.
• Administer online social listening.
• Utilize AI to enhance the efficiency of routine brand audits for government.

This instructor-led, live training in US (online or onsite) is designed for government social media managers and marketing professionals at beginner to intermediate levels who wish to build and manage online communities, develop impactful content strategies, and enhance brand engagement. By the end of this training, participants will be able to: - Define target audiences and tailor social media strategies accordingly. - Select appropriate social media platforms based on organizational goals for government. - Create effective content strategies, including content pillars, formats, and calendars. - Analyze competitors to refine social media tactics. - Develop paid ad campaigns and measure their success. - Engage and moderate online communities effectively. - Handle social media crises and maintain brand reputation. - Implement ethical best practices and social media policies.

If there is one skill set everyone needs to learn going forward, it is the digital skillset for government and beyond.

Many organizations, including those in the public sector, struggle to maintain a professional digital presence. Without proper training, individuals may find themselves confused when engaging in digital marketing efforts. They often grapple with where to start, what actions to take, or how to effectively implement digital marketing strategies.

Whether you are a government official, business owner, or marketing practitioner, it is essential to be familiar with the digital tools and techniques that can enhance your organization’s growth in new and innovative ways.

This 4-hour course provides step-by-step guidance on where to start, what to do, and how to execute effective digital marketing strategies.

Format of the Course

• Interactive lectures and discussions.
• Hands-on exercises.

This training is ideally suited for individuals involved in digital marketing and strategic planning within the public sector. The course covers essential concepts necessary to achieve impact through digital media. Participants will receive an introduction to key digital marketing strategies, including mobile marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and search engine optimization (SEO). By the end of the training, participants will understand the importance of analytics and effective strategy development, supported by relevant examples for government applications.

This training is designed for individuals in the field of digital marketing and strategies. The program covers essential concepts necessary to achieve success through digital media in China. It introduces key digital marketing topics, including mobile marketing, social media marketing, email marketing, pay-per-click (PPC) marketing, and search engine optimization (SEO). By the end of the training, participants will understand the importance of analytics and strategic planning, supported by relevant examples. This comprehensive approach ensures that learners are well-equipped to implement effective digital strategies for government and other sectors.

This instructor-led, live training (offered online or on-site) is designed for government employees at the beginner-to-intermediate level who wish to gain foundational knowledge in digital marketing, direct marketing strategies, and the use of SaaS tools for effective marketing. By the end of this training, participants will be able to: - Achieve a comprehensive understanding of digital marketing within the SaaS industry. - Develop practical skills in executing effective direct marketing strategies using digital tools. - Create and implement a digital marketing plan tailored for government SaaS products.

Digital sales integrate traditional sales methods with contemporary digital platforms to effectively reach, engage, and retain customers. This training program equips participants with practical strategies and tools to enhance their digital presence, improve customer experience, and achieve measurable business growth. This instructor-led, live training (conducted online or on-site) is designed for beginner-level to intermediate-level sales professionals who seek to refine their digital selling and customer engagement skills to secure stronger sales outcomes in online environments. Upon completion of this training, participants will be able to: - Utilize digital channels effectively to attract and convert new customers. - Conduct engaging and professional online sales interactions. - Foster customer loyalty through consistent and personalized follow-up. - Leverage digital tools to optimize customer relationship management. - Implement practical techniques to increase conversion and retention rates. **Format of the Course** - Interactive lecture and discussion. - Hands-on exercises using digital tools and scenarios. - Practical simulations of real sales interactions. **Course Customization Options for Government** - This course can be tailored to your organization’s specific products, services, and digital sales strategy.

What Will You Gain for Government?

Upon completion of this course, you will become a certified Social Media Management (SMM) strategy professional and acquire the following qualifications:

• Gain expertise in the foundational aspects of the social media landscape
• Integrate and refine your existing social media knowledge
• Demonstrate proficiency in developing exceptional Social Media Campaigns
• Effectively implement Social Media strategies and campaigns for government initiatives
• Create compelling content to enhance the online presence of public sector entities
• Engage a broader audience through strategic communication with influencers
• Develop a social media strategy that yields tangible results for government projects
• Analyze current and emerging trends in the Social Media landscape relevant to public sector operations
• Formulate an action plan that incorporates essential knowledge and tools for government use
• Achieve certification as an SMM Strategist, advancing your professional growth within the public sector
• Acquire comprehensive knowledge and expert insights on social media management for government applications

Participants, over the course of 7 hours of training, will gain comprehensive insights into the Google advertising ecosystem, including where to display their ads and the advantages of various ad formats. The training is hands-on, allowing participants to spend the majority of their time working within a Google Ads account, where they can manually configure the campaign under the guidance of the instructor. Beyond setting up the campaign, participants will also learn how to optimize it for better performance. The course is led by an experienced practitioner who regularly manages advertising campaigns on Google. The final 30 minutes are reserved for a Q&A session, providing participants with the opportunity to ask questions and receive detailed answers about using Google Ads effectively. **Target Group:** This Google Ads Basic Course is designed for individuals who already possess foundational knowledge of internet marketing and are seeking to expand their skills with in-depth understanding of the largest Google advertising tool, specifically tailored for government use.

This instructor-led, live training in US (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps using integrated platforms.
• Synchronize data across various marketing tools such as Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to enhance campaign performance.
• Implement best practices for scalable marketing automation strategies, ensuring alignment with public sector workflows and governance standards for government.

What You Will Gain from Training:

• You will gain an understanding of the opportunities within the field of internet marketing.
• You will learn about advertising platforms, the significance of SEO, and the importance of analytics.
• You will be equipped to develop a marketing strategy for both personal and organizational use.
• You will acquire knowledge on building a strategic and process-driven approach.
• You will learn how to collaborate effectively with other digital agencies.

Skills:

• Strategy development
• Evaluation of strategy performance
• Selection of priority platforms for specific areas of operation
• Establishing a robust and effective collaboration process with agencies and assessing their outcomes

Attitudes:

• Proactive management of marketing activities, whether through internal teams or external agencies, and the preparation of digital strategies.
• Confidence in executing tasks and awareness of the steps and tests undertaken.

This training is designed to enhance your capabilities for government use, ensuring that you are well-prepared to navigate and leverage the complex landscape of digital marketing effectively.

This instructor-led, live training in [location] (online or onsite) is designed for government marketers at beginner to intermediate levels who wish to create, manage, and optimize advertising campaigns on major social media platforms. By the end of this training, participants will be able to: - Develop a structured approach to creating social media campaigns for government. - Set up and manage ad campaigns on Facebook, Google, and TikTok. - Define campaign objectives and select appropriate ad formats. - Identify and target the ideal audience for government ad campaigns. - Optimize ad performance using analytics and A/B testing. - Allocate budgets effectively to maximize return on investment.

In this course, you will gain comprehensive knowledge of techniques, processes, and updates relevant for 2023. You will delve into advanced Google Ads strategies, including running Performance Max and Shopping campaigns concurrently to potentially double your revenue. Additionally, you will explore sophisticated settings for Search, YouTube, and Discovery campaigns that are essential in the highly competitive PPC landscape. The course is tailored to meet specific business needs, whether you are focusing on e-commerce, finance, real estate, pharmacology, medicine, mobile apps, or other specialized niches. The curriculum can be customized to align with your particular requirements. You will also master data analysis and the implementation of tracking codes through Google Tag Manager (GTM), enabling you to monitor all critical sales and events for your business. The course content is regularly updated to ensure that you are informed about the latest Google Ads developments at the time of your training. This ensures that the information is current and applicable, providing you with the tools needed to succeed in digital advertising for government and other sectors.