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Course Outline
DAY ONE
Introduction
- The Qualities of a Professional Salesperson for Government
- Distinguishing Between Selling, Negotiating, and Marketing in the Public Sector
Analysis and Planning Strategies
- Business Analysis for Government
- Sales Forecasting for Government Operations
Understanding the Components of a Successful Sale
- The B2B Sales Process for Government Contracts
- Exploring How and Why Government Entities Make Purchases
- Facilitative vs. Consultative Selling in the Public Sector
- The Buying and Selling Cycle in Government Procurement
Knowing Your Customers
- Identifying the Right Decision-Makers within Government Organizations
The Customer / Buyer Meeting
- Building Trust with Government Clients
- Selling Techniques Using the O.P.E.N. Method for Government
- Focusing on Features, Advantages, and Benefits in Government Sales
DAY TWO
Writing Effective Proposals for Government
Sales Presentations
- The 5 Ps of an Effective Presentation for Government Audiences
- Preparation for Government Clients
- Making a Presentation to Government Officials
- Identifying Buying Signals in Government Procurement
Closing the Sale with Government Entities
- Avoiding Sales Resistance in Government Contracts
- Concluding Agreements with Government Clients
Maintaining Key Accounts for Government
- Understanding Government Customer Needs and Expectations
- The Hierarchy of Client Needs in the Public Sector
- Customer Relationship Management for Government Contracts
- Follow-Up and Follow-Through with Government Clients
- Understanding Behavioral Styles When Selling to Government Entities
Keeping Yourself and Others Motivated in Government Sales
- Sales Motivation Techniques for Government Teams
- Setting SMARTER Goals for Government Sales Professionals
The Way Forward for Government Sales Strategies
Requirements
This program is tailored for individuals with a minimum of two years of professional sales experience for government roles.
14 Hours
Testimonials (1)
it was a very good training based on experience