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 Duration 14 hours

Course Outline

DAY ONE

Introduction

  • Essential Competencies for Professional Sales Personnel
  • Distinctions Among Selling, Negotiation, and Marketing Practices

Strategic Analysis and Planning

  • Operational Business Analysis
  • Forecasting Sales Performance

Components of Effective Commercial Transactions

  • The Business-to-Business (B2B) Sales Framework
  • Analyzing Decision-Making Processes: Purchase Drivers and Motivations
  • Comparative Analysis: Facilitative and Consultative Sales Approaches
  • The Integrated Buying and Selling Cycle

Client Identification and Engagement

  • Identifying Key Decision-Makers Within Organizational Structures

Client and Buyer Engagement Strategies

  • Establishing Trust and Credibility
  • Implementing the O.P.E.N. Engagement Technique
  • Linking Features, Advantages, and Benefits to Client Needs
     

DAY TWO

Drafting High-Impact Proposals

Delivery of Professional Sales Presentations

  • The 5Ps Framework for Effective Presentation Delivery
  • Preparation and Structuring of Content
  • Execution of Presentation Sessions
  • Recognition of Client Buying Indicators

Finalizing Agreements

  • Mitigating Objections and Resistance
  • Concluding Contracts and Formal Agreements

Managing Strategic Accounts

  • Deepening Client Knowledge
  • Assessing Requirements and Expectations
  • Applying Hierarchy of Client Needs
  • Customer Relationship Management (CRM) Practices
  • Executing Follow-Up and Continuity Actions
  • Adapting Strategies to Different Behavioral Styles

Sustaining Performance and Motivation

  • Drivers of Sales Performance
  • Setting SMARTER Objectives for Success

Strategic Outlook and Implementation

Requirements

This program is intended for professionals with a minimum of two years of professional sales experience.

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