Course Outline

DAY ONE

Introduction

  • The Qualities of a Professional Salesperson for Government
  • Distinguishing Between Selling, Negotiating, and Marketing in the Public Sector

Analysis and Planning Strategies

  • Business Analysis for Government
  • Sales Forecasting for Government Operations

Understanding the Components of a Successful Sale

  • The B2B Sales Process for Government Contracts
  • Exploring How and Why Government Entities Make Purchases
  • Facilitative vs. Consultative Selling in the Public Sector
  • The Buying and Selling Cycle in Government Procurement

Knowing Your Customers

  • Identifying the Right Decision-Makers within Government Organizations

The Customer / Buyer Meeting

  • Building Trust with Government Clients
  • Selling Techniques Using the O.P.E.N. Method for Government
  • Focusing on Features, Advantages, and Benefits in Government Sales

DAY TWO

Writing Effective Proposals for Government

Sales Presentations

  • The 5 Ps of an Effective Presentation for Government Audiences
  • Preparation for Government Clients
  • Making a Presentation to Government Officials
  • Identifying Buying Signals in Government Procurement

Closing the Sale with Government Entities

  • Avoiding Sales Resistance in Government Contracts
  • Concluding Agreements with Government Clients

Maintaining Key Accounts for Government

  • Understanding Government Customer Needs and Expectations
  • The Hierarchy of Client Needs in the Public Sector
  • Customer Relationship Management for Government Contracts
  • Follow-Up and Follow-Through with Government Clients
  • Understanding Behavioral Styles When Selling to Government Entities

Keeping Yourself and Others Motivated in Government Sales

  • Sales Motivation Techniques for Government Teams
  • Setting SMARTER Goals for Government Sales Professionals

The Way Forward for Government Sales Strategies

Requirements

This program is tailored for individuals with a minimum of two years of professional sales experience for government roles.

 14 Hours

Number of participants


Price per participant

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