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Course Outline

DAY ONE

Overview

  • Essential Attributes of a Professional Sales Practitioner
  • Distinctions Among Sales, Negotiation, and Marketing Activities

Analytical and Planning Methodologies

  • Organizational Assessment
  • Sales Projection Techniques

Foundations of a Successful Transaction

  • The B2B Procurement Cycle
  • Comprehension of Buyer Decision-Making Processes
  • Facilitative Versus Consultative Engagement Models
  • The Dynamics of the Buying and Selling Process

Client Profiling

  • Identification of Key Stakeholders Within an Organization

The Client Engagement Meeting

  • Establishing Credibility
  • Application of the O.P.E.N. Methodology
  • Translation of Features, Advantages, and Benefits
     

DAY TWO

Drafting Effective Proposals

Sales Presentations

  • The 5Ps of an Effective Presentation
  • Preparation Protocols
  • Presentation Delivery
  • Recognition of Procurement Indicators

Finalizing the Agreement

  • Mitigation of Objections
  • Execution of the Contractual Agreement

Management of Key Accounts

  • Client Assessment
  • Analysis of Requirements and Expectations
  • Classification of Client Needs
  • Customer Relationship Management Frameworks
  • Post-Agreement Follow-Up
  • Adaptation to Behavioral Styles for Government Audiences

Sustaining Motivation for Personnel

  • Performance Motivation Strategies
  • Establishment of SMARTER Objectives

Strategic Next Steps

Requirements

This initiative is intended for individuals possessing a minimum of two years of professional sales expertise, developed specifically for government applications.

 14 Hours

Number of participants


Price per participant

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