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Duration 14 hours
Course Outline
DAY ONE
Introduction
- Essential Competencies for Professional Sales Personnel
- Distinctions Among Selling, Negotiation, and Marketing Practices
Strategic Analysis and Planning
- Operational Business Analysis
- Forecasting Sales Performance
Components of Effective Commercial Transactions
- The Business-to-Business (B2B) Sales Framework
- Analyzing Decision-Making Processes: Purchase Drivers and Motivations
- Comparative Analysis: Facilitative and Consultative Sales Approaches
- The Integrated Buying and Selling Cycle
Client Identification and Engagement
- Identifying Key Decision-Makers Within Organizational Structures
Client and Buyer Engagement Strategies
- Establishing Trust and Credibility
- Implementing the O.P.E.N. Engagement Technique
- Linking Features, Advantages, and Benefits to Client Needs
DAY TWO
Drafting High-Impact Proposals
Delivery of Professional Sales Presentations
- The 5Ps Framework for Effective Presentation Delivery
- Preparation and Structuring of Content
- Execution of Presentation Sessions
- Recognition of Client Buying Indicators
Finalizing Agreements
- Mitigating Objections and Resistance
- Concluding Contracts and Formal Agreements
Managing Strategic Accounts
- Deepening Client Knowledge
- Assessing Requirements and Expectations
- Applying Hierarchy of Client Needs
- Customer Relationship Management (CRM) Practices
- Executing Follow-Up and Continuity Actions
- Adapting Strategies to Different Behavioral Styles
Sustaining Performance and Motivation
- Drivers of Sales Performance
- Setting SMARTER Objectives for Success
Strategic Outlook and Implementation
Requirements
This program is intended for professionals with a minimum of two years of professional sales experience.
Testimonials (1)
it was a very good training based on experience