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Course Outline
DAY ONE
Overview
- Essential Attributes of a Professional Sales Practitioner
- Distinctions Among Sales, Negotiation, and Marketing Activities
Analytical and Planning Methodologies
- Organizational Assessment
- Sales Projection Techniques
Foundations of a Successful Transaction
- The B2B Procurement Cycle
- Comprehension of Buyer Decision-Making Processes
- Facilitative Versus Consultative Engagement Models
- The Dynamics of the Buying and Selling Process
Client Profiling
- Identification of Key Stakeholders Within an Organization
The Client Engagement Meeting
- Establishing Credibility
- Application of the O.P.E.N. Methodology
- Translation of Features, Advantages, and Benefits
DAY TWO
Drafting Effective Proposals
Sales Presentations
- The 5Ps of an Effective Presentation
- Preparation Protocols
- Presentation Delivery
- Recognition of Procurement Indicators
Finalizing the Agreement
- Mitigation of Objections
- Execution of the Contractual Agreement
Management of Key Accounts
- Client Assessment
- Analysis of Requirements and Expectations
- Classification of Client Needs
- Customer Relationship Management Frameworks
- Post-Agreement Follow-Up
- Adaptation to Behavioral Styles for Government Audiences
Sustaining Motivation for Personnel
- Performance Motivation Strategies
- Establishment of SMARTER Objectives
Strategic Next Steps
Requirements
This initiative is intended for individuals possessing a minimum of two years of professional sales expertise, developed specifically for government applications.
14 Hours
Testimonials (1)
it was a very good training based on experience