Customer Relationship Management (CRM) Training Course
Course Aims
This Customer Relationship Management (CRM) course is designed for individuals in sales or business development roles within the public sector to enhance existing customer service skills and develop new techniques to improve customers' experience.
Course Objectives:
At the end of this course, you will be able to:
- Enhance your current customer service skills and develop new methods to improve customer experiences
- Understand your impact on customers and identify ways to enhance it
- Comprehend the attributes of a 'Likeable Organization' and apply them effectively
- Utilize a ‘toolkit’ that will assist you in building strong customer relationships
- Evaluate the significance of CRM for business success
- Identify how effective CRM can enhance organizational performance
Learning Outcomes
At the end of this course, you will:
- Have an action plan to implement upon your return to work, enabling you to apply your learning with immediate effect and improve your performance in managing customer relationships for government
- Be able to assess your impact on customers and have identified strategies to enhance it
- Possess a ‘toolkit’ that will facilitate the building of effective customer relationships, where the customer views you as a strategic partner
- Understand how effective CRM can improve business performance
Course Outline
- Customer Types and Existing Customer Relationships for Government
- The Likeable Organization
- CRM Toolkit for Government
- Identifying Cross-Selling Opportunities for Government
- Achieving CRM for Government
- Individual Action Plans to Improve Results for Government
Runs with a minimum of 4 + people. For 1-to-1 or private group training, request a quote.
Customer Relationship Management (CRM) Training Course - Booking
Customer Relationship Management (CRM) Training Course - Enquiry
Customer Relationship Management (CRM) - Consultancy Enquiry
Consultancy Enquiry
Testimonials (3)
Joe was great, really engaging and knew his stuff. Great session, thank you again!
Cerys - Urenco
Course - Customer Relationship Management (CRM)
It was a very informative session and we came away with lots of useful improvement ideas to implement within our business. Joe was engaging and led discussions and activities well - the activities and topics covered were really interesting and we all learned a lot. It was a course that was also applicable to and useful for everyone, as there were a range of people in the room.
Emily Ferris - Urenco
Course - Customer Relationship Management (CRM)
It gave me a new perspective on CRM the last time I had training on this was 10 years ago and this was a brilliant opportunity to refresh and see some new skills
Marc Wilson - Urenco
Course - Customer Relationship Management (CRM)
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