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 Duration 7 hours

Course Outline

Introduction to Salesforce for Government End Users

Overview of Salesforce Features and Operational Concepts

  • Customer relationship management (CRM) principles
  • Interface navigation and structure
  • Key terminology and definitions

Establishing a Salesforce Account

  • Account initialization procedures
  • System customization protocols
  • Personal configuration settings

Initial Salesforce Operational Procedures

  • Record management workflows
  • Interaction tracking (including tasks, events, and correspondence)
  • Utilization of list views and reporting tools
  • Collaboration via Chatter

Managing Marketing Activities and Lead Acquisition

  • Lead governance and management
  • Communication strategies for lead engagement
  • Implementation of Salesforce for marketing initiatives

Monitoring Sales Records and Account Data

  • Integration of account entities in Salesforce
  • Team-based sales coordination
  • Tracking of account-related activities
  • Management of contact records
  • Administration of opportunity records
  • Salesforce Content resources for sales personnel
  • Campaign return on investment (ROI) evaluation

Delivering Support via Salesforce Service Cloud

  • Case record management in Salesforce
  • Service Cloud foundational concepts
  • Case lifecycle management (creation, modification, closure)
  • Configuration of the Salesforce Service Console
  • Establishment of processing queues
  • Implementation of case automation

Monitoring Performance and Generating Reports

  • Standard report categories
  • Report creation and customization protocols
  • Scheduling and automating report distribution
  • Dashboard architecture and component integration
  • Dashboard design and customization
  • Scheduling and automation of dashboard updates

Utilizing the Salesforce Mobile Application

  • Acquisition and installation procedures
  • Mobile interface navigation
  • Execution of standard functions for marketing, sales, and service

Advanced Salesforce Operational Topics

  • Integration with social networking platforms
  • Bulk import of accounts and contacts
  • Team management through Salesforce
  • Productivity optimization and best practices

Diagnosis and Resolution of System Issues

Conclusion and Summary

Requirements

  • Professional experience in sales, marketing, or customer support
  • Familiarity with customer relationship management and operational workflows

Target Audience

  • Marketing specialists
  • Sales professionals
  • Customer service representatives

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