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Course Outline

Introduction

  • Overview of the Salesforce Marketing Cloud platform
  • Fundamentals of Email Studio
  • Core capabilities and features relevant to developers
  • Configuration of the Salesforce environment for email development purposes

HTML5 and CSS3 Refresher for Email Development

  • HTML5: Semantic elements, form structures, and enhanced attributes
  • CSS3: Styling techniques, animations, and responsive media queries
  • Best practices for creating email-compatible HTML and CSS
  • Recommended tools and resources for streamlined development

Designing Emails with Salesforce in Mind

  • Implementation of Salesforce email templates
  • Key design considerations for Salesforce-based communications
  • Application of Salesforce Merge Fields and AMPscript for dynamic content generation
  • Ensuring accessibility and regulatory compliance in email design

Developing Responsive Emails in Salesforce

  • Foundational principles of responsive email architecture
  • Leveraging CSS3 and media queries to optimize mobile experiences
  • Diagnostic procedures and troubleshooting for common rendering issues
  • Evaluation of testing platforms and utilities

Advanced Email Features in Salesforce

  • Integration of interactive components using HTML5 and CSS3
  • Incorporation of external CSS and JavaScript within Salesforce email contexts
  • Utilization of Salesforce data assets for personalized content delivery
  • Complex dynamic content strategies utilizing AMPscript logic

Deployment and Analytics

  • Standard workflows for email deployment in Salesforce
  • Strategies for A/B testing and performance optimization
  • Measurement of email engagement metrics within the Salesforce ecosystem
  • Best practices for managing large-scale email campaigns

Summary and Next Steps

Requirements

  • Fundamental knowledge of HTML5 and CSS3 technologies
  • Working familiarity with email marketing methodologies

Intended Recipients

  • Email development professionals
  • Frontend engineering staff

This material is designed for government agencies seeking to enhance their technical capabilities.

 14 Hours

Number of participants


Price per participant

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