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Course Outline
Introduction
- Overview of the Salesforce Marketing Cloud platform
- Fundamentals of Email Studio
- Core capabilities and features relevant to developers
- Configuration of the Salesforce environment for email development purposes
HTML5 and CSS3 Refresher for Email Development
- HTML5: Semantic elements, form structures, and enhanced attributes
- CSS3: Styling techniques, animations, and responsive media queries
- Best practices for creating email-compatible HTML and CSS
- Recommended tools and resources for streamlined development
Designing Emails with Salesforce in Mind
- Implementation of Salesforce email templates
- Key design considerations for Salesforce-based communications
- Application of Salesforce Merge Fields and AMPscript for dynamic content generation
- Ensuring accessibility and regulatory compliance in email design
Developing Responsive Emails in Salesforce
- Foundational principles of responsive email architecture
- Leveraging CSS3 and media queries to optimize mobile experiences
- Diagnostic procedures and troubleshooting for common rendering issues
- Evaluation of testing platforms and utilities
Advanced Email Features in Salesforce
- Integration of interactive components using HTML5 and CSS3
- Incorporation of external CSS and JavaScript within Salesforce email contexts
- Utilization of Salesforce data assets for personalized content delivery
- Complex dynamic content strategies utilizing AMPscript logic
Deployment and Analytics
- Standard workflows for email deployment in Salesforce
- Strategies for A/B testing and performance optimization
- Measurement of email engagement metrics within the Salesforce ecosystem
- Best practices for managing large-scale email campaigns
Summary and Next Steps
Requirements
- Fundamental knowledge of HTML5 and CSS3 technologies
- Working familiarity with email marketing methodologies
Intended Recipients
- Email development professionals
- Frontend engineering staff
This material is designed for government agencies seeking to enhance their technical capabilities.
14 Hours
Testimonials (2)
practical part
irina filip - True Lens Services Ltd
Course - Salesforce for End Users
The way of interaction with students