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 Duration 14 hours

Course Outline

Foundations of Salesforce Marketing Cloud and Email Studio

  • Summary of the Salesforce Marketing Cloud architecture
  • Detailed analysis of Email Studio operations
  • Essential capabilities and functional features for email engineers
  • Configuring the Salesforce environment for professional email development

HTML5 and CSS3 Technical Review for Email Implementation

  • HTML5 standards: Semantic structures, forms, and advanced attributes
  • CSS3 protocols: Styling rules, animation capabilities, and media query implementation
  • Standards for compliant HTML and CSS in email environments
  • Recommended instruments and resources for streamlined development

Email Architecture Aligned with Salesforce Frameworks

  • Application of Salesforce email templates
  • Architectural considerations for Salesforce-based email solutions
  • Implementing Salesforce Merge Fields and AMPscript for dynamic content generation
  • Ensuring accessibility standards and regulatory compliance in email design

Development of Responsive Email Solutions in Salesforce

  • Core principles of responsive email architecture
  • Application of CSS3 and media queries for mobile optimization
  • Diagnostic testing and resolution of common technical deficiencies
  • Professional tools and platforms for comprehensive email validation

Advanced Email Capabilities within Salesforce

  • Deployment of interactive email features using HTML5 and CSS3
  • Integration of external CSS and JavaScript components in Salesforce emails
  • Utilizing Salesforce data assets for individualized email content delivery
  • Complex dynamic content strategies utilizing AMPscript

Deployment Protocols and Performance Analytics

  • Standardized email deployment workflows within Salesforce
  • A/B testing methodologies and email optimization frameworks
  • Evaluation of email performance metrics within Salesforce
  • Best practices for the administration of email campaigns

Concluding Summary and Professional Advancement

Requirements

  • Fundamental proficiency in HTML5 and CSS3
  • Working knowledge of email marketing principles

Target Audience

  • Email developers
  • Frontend developers

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