Course Outline
Introduction
- Overview of Salesforce Marketing Cloud for government use
- Understanding the Email Studio for government communications
- Key features and capabilities for email developers in a government context
- Setting up your Salesforce environment for email development for government
HTML5 and CSS3 Refresher for Email Development for Government
- HTML5: Semantic tags, forms, and new attributes for government emails
- CSS3: Styling, animations, and media queries for government-friendly design
- Best practices for email-friendly HTML and CSS in a government setting
- Tools and resources for efficient development for government agencies
Designing Emails with Salesforce in Mind for Government
- Salesforce email templates tailored for government use
- Design considerations for Salesforce emails to meet public sector standards
- Utilizing Salesforce Merge Fields and AMPscript for dynamic content in government communications
- Accessibility and compliance in email design for government
Developing Responsive Emails in Salesforce for Government
- Principles of responsive email design for government audiences
- Using CSS3 and media queries for mobile optimization in a government context
- Testing and troubleshooting common issues for government emails
- Tools and platforms for email testing in the public sector
Advanced Email Features in Salesforce for Government
- Interactive emails with HTML5 and CSS3 for enhanced government communications
- Incorporating external CSS and JavaScript in Salesforce emails for government use
- Leveraging Salesforce data for personalized email content in a government setting
- Advanced dynamic content strategies using AMPscript for government agencies
Deployment and Analytics for Government
- Email deployment workflow in Salesforce for government
- A/B testing and email optimization strategies for government campaigns
- Analyzing email performance within Salesforce for government agencies
- Best practices for email campaign management in the public sector
Summary and Next Steps for Government
Requirements
- Basic knowledge of HTML5 and CSS3 for government
- Familiarity with email marketing principles
Audience
- Email developers in the public sector
- Frontend developers for government agencies
Testimonials (5)
The way of interaction with students
izabela - BCA Polska Sp. z.o.o.
Course - Salesforce for Sales and Administration
The trainer was flexible and was always looking for our feedback. Prior to going to the next topic he wanted to make sure everybody understood what was explained in the previous one.
Valentin - PTC EASTERN EUROPE S.R.L
Course - Salesforce for Administrators
Fortunately I was 1 on 1 with my trainer. This was very good. Victor worked at my pace, he explained things clearly and I was very happy with the outcome.
Craig - Superior Minerlas
Course - Salesforce for End Users
application scenarios introduction
Rachel - ge ren
Course - Salesforce CPQ for Administrators
The style and method of Training, it was more interacting than just listening in through the whole training, She gave me chance to practically apply her teachings while she was doing the training. So i really enjoyed that, gave me all the attention and asked where and what needed her to show me and i learned so many new features and have more knowledge now than before, i also gained some confidence in doing my work and using Salesforce.