Course Outline

Introduction

  • Overview of Salesforce Marketing Cloud for government use
  • Understanding the Email Studio for government communications
  • Key features and capabilities for email developers in a government context
  • Setting up your Salesforce environment for email development for government

HTML5 and CSS3 Refresher for Email Development for Government

  • HTML5: Semantic tags, forms, and new attributes for government emails
  • CSS3: Styling, animations, and media queries for government-friendly design
  • Best practices for email-friendly HTML and CSS in a government setting
  • Tools and resources for efficient development for government agencies

Designing Emails with Salesforce in Mind for Government

  • Salesforce email templates tailored for government use
  • Design considerations for Salesforce emails to meet public sector standards
  • Utilizing Salesforce Merge Fields and AMPscript for dynamic content in government communications
  • Accessibility and compliance in email design for government

Developing Responsive Emails in Salesforce for Government

  • Principles of responsive email design for government audiences
  • Using CSS3 and media queries for mobile optimization in a government context
  • Testing and troubleshooting common issues for government emails
  • Tools and platforms for email testing in the public sector

Advanced Email Features in Salesforce for Government

  • Interactive emails with HTML5 and CSS3 for enhanced government communications
  • Incorporating external CSS and JavaScript in Salesforce emails for government use
  • Leveraging Salesforce data for personalized email content in a government setting
  • Advanced dynamic content strategies using AMPscript for government agencies

Deployment and Analytics for Government

  • Email deployment workflow in Salesforce for government
  • A/B testing and email optimization strategies for government campaigns
  • Analyzing email performance within Salesforce for government agencies
  • Best practices for email campaign management in the public sector

Summary and Next Steps for Government

Requirements

  • Basic knowledge of HTML5 and CSS3 for government
  • Familiarity with email marketing principles

Audience

  • Email developers in the public sector
  • Frontend developers for government agencies
 14 Hours

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