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Duration 14 hours
Course Outline
Foundations of Salesforce Marketing Cloud and Email Studio
- Summary of the Salesforce Marketing Cloud architecture
- Detailed analysis of Email Studio operations
- Essential capabilities and functional features for email engineers
- Configuring the Salesforce environment for professional email development
HTML5 and CSS3 Technical Review for Email Implementation
- HTML5 standards: Semantic structures, forms, and advanced attributes
- CSS3 protocols: Styling rules, animation capabilities, and media query implementation
- Standards for compliant HTML and CSS in email environments
- Recommended instruments and resources for streamlined development
Email Architecture Aligned with Salesforce Frameworks
- Application of Salesforce email templates
- Architectural considerations for Salesforce-based email solutions
- Implementing Salesforce Merge Fields and AMPscript for dynamic content generation
- Ensuring accessibility standards and regulatory compliance in email design
Development of Responsive Email Solutions in Salesforce
- Core principles of responsive email architecture
- Application of CSS3 and media queries for mobile optimization
- Diagnostic testing and resolution of common technical deficiencies
- Professional tools and platforms for comprehensive email validation
Advanced Email Capabilities within Salesforce
- Deployment of interactive email features using HTML5 and CSS3
- Integration of external CSS and JavaScript components in Salesforce emails
- Utilizing Salesforce data assets for individualized email content delivery
- Complex dynamic content strategies utilizing AMPscript
Deployment Protocols and Performance Analytics
- Standardized email deployment workflows within Salesforce
- A/B testing methodologies and email optimization frameworks
- Evaluation of email performance metrics within Salesforce
- Best practices for the administration of email campaigns
Concluding Summary and Professional Advancement
Requirements
- Fundamental proficiency in HTML5 and CSS3
- Working knowledge of email marketing principles
Target Audience
- Email developers
- Frontend developers
Testimonials (2)
practical part
irina filip - True Lens Services Ltd
Course - Salesforce for End Users
The way of interaction with students