Course Outline

Foundations of High-Impact Sales for Government

  • Core Principles of Rapid Sales Success in the Public Sector
  • Changes in the Modern Procurement Landscape
  • Understanding Sales Psychology for Effective Outreach

Modern Cold Calling Techniques for Government

  • Structuring an Effective Cold Call for Agency Engagement
  • Reducing Resistance in the First 10 Seconds of Contact
  • Practicing High-Conversion Openers for Public Sector Audiences

Breaking the Ice Quickly in Government Settings

  • Building Trust in Under 10 Seconds with Agency Stakeholders
  • Micro-Behaviors that Improve First Impressions for Public Sector Professionals
  • Techniques for Engaging Different Buyer Personalities in Government

Handling Objections with Confidence in Government Sales

  • Identifying Common Objection Patterns in the Public Sector
  • Frameworks for Responding Effectively to Agency Concerns
  • Using Empathy to Diffuse Resistance in Government Procurement

Creating Scripts That Convert for Government Clients

  • Elements of a Powerful Sales Script for Public Sector Outreach
  • Improvisation Techniques for Natural Conversations with Agency Officials
  • Script Templates for Various Government Procurement Situations

Psychology and Human Connection in Government Sales

  • The Science Behind Persuasion in Public Sector Outreach
  • Building Emotional Resonance with Agency Stakeholders
  • Non-Verbal Cues that Influence Outcomes in Government Interactions

Sales Strategies for Non-Traditional Profiles in the Public Sector

  • Techniques for Introverted or Analytical Personalities in Government Sales
  • Leveraging Strengths Without Forcing Traditional Methods in Public Sector Outreach
  • Adapting Strategies to Different Communication Styles in the Government Environment

Using Salesforce for High-Velocity Sales Tracking in Government

  • Creating and Managing Sales Activities for Agency Engagement
  • Tracking Cold Calls, Follow-Ups, and Conversions in the Public Sector
  • Using Dashboards to Measure Rapid Results in Government Procurement

Summary and Next Steps for Government Sales Professionals

Requirements

  • An understanding of fundamental sales concepts for government.
  • Experience in customer communication and engagement.
  • Familiarity with digital tools and platforms.

Audience

  • Sales professionals within the public sector.
  • Customer-facing staff for government agencies.
  • Individuals transitioning into sales-oriented roles in government.
 14 Hours

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